Nicholas A. Email & Phone Number

Walnut Creek, Ca, Us

Helping to bring a new idea in financial services to fruition with UX, visual, and strategic hats on. Bringing peace of mind and natural options to people who have property-based rights.

As a freelance creative director, my skill set spans the realms of brand and interactive design, complemented by a profound understanding of strategy. I find joy both in hands-on design work and in a strategic consultant role.Having collaborated with companies in the US and abroad, I've honed my abilities to navigate diverse markets and cultural landscapes. My flexibility and speed make me the go-to partner for time-sensitive, high-exposure projects, showcasing a commitment to delivering quality results in fast-paced environments. My approach goes beyond aesthetics, incorporating strategic thinking and adaptability to create a holistic impact. Whether contributing individually or advising as a consultant, I strive to bring a comprehensive perspective to every project. I'm passionate about understanding the underlying connections between different aspects of design and leveraging that knowledge to create meaningful and impactful experiences. If there's anything specific you'd like to explore or discuss further, feel free to let me know!

San Francisco, Ca, Us

I helped create a mission-based, small-banking platform that supports entrepreneurs from all walks of life in their journey for self-determination and economic opportunity. Early in the process, the core team realized that we could use our experience within fintech as well as our own experiences as entrepreneurs to help move the needle for marginalized communities that did not traditionally have trusted relationships with traditional financial institutions. We saw access to financial tools and industry knowledge as precursors for social justice. Designed the brand and web application for a leading neobank, achieving rapid growth to over 100k customers in just two years and a net promoter score of 60.Launched a successful startup lifestyle brand (WorkLife) under the parent company, creating a new product line and expanding the company's reach.Delivered finished products in alignment with design system standards, ensuring consistency and effective application of brand guidelines.

Brentford, Middlesex, Gb

Brought engineering, design, and business leads together to run a design workshop in order to develop and launch GSK’s internal design system. Responsible for the design and orchestration of visual and strategic elements into a cohesive, extensible system that was presented to Technology and design leads at the company.

Bentonville, Arkansas, Us

Launched a sub-brand for the world’s largest company.Demonstrated thought leadership and vision for the presentation of the brand resulting in increased brand recognition and customer engagement.

Mclean, Va, Us

My team developed the first business-based onboarding application at C1. 4.5 star+ ratings in both iOS and Android app stores.Worked with marketing and product teams to develop and apply visual styling for brand communication across customer touchpoints, including app UIs, marketing materials, logos, and buttons.Demonstrated thought leadership and vision for the presentation of the brand visually, resulting in increased brand recognition and customer engagement.

North Sydney, Nsw, Au

My responsibilities were to focus a total experience for consumers as they engage with a brand, spanning every aspect of communication from packaging to advertising, naming, environments and the cohesion of all the separate units.Responsible for leading and coordinating brand, and product development. Synthesised information gathered and used findings to define brand and design strategies.Defined effective and viable overall project plans, defined the scope of services, deliverables, resources, budget, and schedules for projects. Responsible for facilitating and managing the content of the projects and executing all aspects of experience design development and implementation. Developed and visualized concepts using sketches, computer drawings, renderings, animations, and CAD.Liased with clients, managing their expectations as well as having led various creative work sessions, intended to involve them more personally with project outcomes.

New York, Ny, Us

I worked directly with the CEO of IPG Mediabrands, Nick Brien and his team in the development of a new brand voice for Mediabrands properties as well as exploratory work for the rebranding of McCann Worldgroup.I created the visual aesthetic and brand design for various companies under the Mediabrands umbrella as well as for the Universal McCann brand––these included: Ensemble, Ansible and Identity.

Sesto San Giovanni, Milan, It

Campari International and their subsidiary, Skyy Latin America approached me with the task of creating a branded event around their sponsorship of the international bartending competition called FLAIR.The event had to function as a VIP-themed event that would attract the country’s fickle socialites as well as the local and international media. The idea of ‘mixing’ strange ingredients became the overriding theme. Also key to the concept was integrating the parent brand's attributes of irreverence, glamour and sex-appeal while keeping the message pertinent and culturally relevant.Once the naming and branding were complete, the project went into research and planning and eventually manifested itself into a wide array of formats, ranging from online, and environmental design to direct mail.

New York, New York, Us

Management and oversight of all creative output of the agency as well as participating in the strategic development and new business endeavors of the agency.

Singapore, Singapore, Sg

With my business partner, we created a luxury branding agency in Barcelona, Spain, specializing in the fashion and spirits sectors. I built a creative team of 10 designers, writers, and interactive developers from six countries and oversaw all creative work and ideation.Won Antonio Puig Global account (Carolina Herrera, Comme de Garcons, Prada) for direct marketing.Consistently beat agencies many times our size for global campaigns (Krug Champagne/France; Toyota/Japan).

Ba, Graphic Design

User Experience Design, Information Architecture

Idm Leadership By Design, Multi-Disciplinary Design Management

Certificate Of Completion, Human-Centered Service Design

Certificat, Design Thinking