Nicholas Bonifas Email & Phone Number

California, United States

California, United States

Redwood City, California, United States

Delivering an enterprise platform solution for non-profit organizations, giving them new channels and methods for increasing donations to their causes.Manage end-to-end product development strategy—analysis, design, product/application roadmap, documentation, testing—and implementation. Supervise development team on all application and back-end developments. Spearhead a ‘best practices’ approach via targeted analysis of sector—casual gaming—and current and anticipated market trends. Collaborate with engineering and executive management on project implementation and iterations, as required. Supervise selection team regarding development tools, platform decisions, milestones, and overall progress toward product launch.

San Francisco Bay Area

Directed development, oversight of strategic marketing efforts and brand management for high-speed fiber optic internet provider. Managed development of various marketing activities inclusive of creating specialized marketing team, Go-to-Market strategy, sales enablement, and outreach.• Analyzed customer segmentation, creating tailored product messaging which increased web traffic and qualified leads by 200%.• Implemented customer feedback loops, increasing customer satisfaction scores from 3.5 to 6, out of 7, between annual surveys.• Directed end-to-end multi-channel marketing campaigns and website relaunch leading to 60% increase in MRR and 80% decrease in customer service calls.

Santa Clara, California, United States

Helmed end-to-end marketing and product development for company’s retail analytics service, physical devices, and dashboards. Supervised multiple engineering teams toward development of core products. Directed product messaging and developed concise marketing content for sales enablement and outbound channels. Spearheaded and managed National Retail Federation product launch inclusive of live demo, pre and post conference email campaigns, and press releases. Collaborated with customers, sales, and development teams to facilitate a roadmap and strategies for new product features. Led the implementation of a new-to-market product through extensive competitive and market gap analysis.• Initiated National Retail Federation product launch which led to 10 pilot programs and 4 long-term installation contracts.• Launched 3 major product updates ahead of schedule securing a world-wide contract with a major fashion retailer increasing installations from 20 pilot stores to over 1500 stores.• Introduced new website with lead generation landing page increasing the sales funnel by 500%.

Moffett Field, Ca

Supervised cross-functional team— Publications and Multimedia marketing—for NASA Advanced Supercomputing (NAS) Division. Managed prioritization, scheduling, marketing strategies for internal stakeholders and the general public. Collaborated with senior management to rebrand a cohesive voice for both internal—NAS Division—and external—general public—stakeholders.• Biennial NAS Division user surveys across 1,500+ users for 7 service groups led to a doubling historical response rates and secured largest increase in division funding.• Led a major marketing collaboration project with Google to develop virtual street view tours inside 15 NASA Ames buildings.

Moffett Field, Ca

Moffet Field, Ca

Master Of Business Administration (M.B.A.), Marketing Management

Bachelor Of Arts (Ba), Graphic Design