Having studied International Business and Finance in Florida, I spent the early part of my career in various analyst, trade management, and auditing roles for Hapag Lloyd in Latin America, the US and Europe. In 2015 I co-founded 2point0 Concepts and moved initially to Kuwait, then to Dubai, to launch and grow our Middle East activities. 2point0 has become one of the MENA region’s go-to companies for Digital Signage, LED Displays, and Meeting Room Solutions.I continue to be based in Dubai, growing the business into new sectors and new markets, ensuring our clients get the best digital solutions to be able to stand out from their competitors and communicate effectively with their audiences.