Sponsorship Marketing Manager
Current• Responsible for acquiring B2B sponsorship deals for the two biggest portals at IQPC Digital, CX & PEX Network on their events and webinar series’.• Created content towards a variety of both mass and targeted segments in order to secure sponsorship, through social PPC, email, direct outreach, CRM & nurture campaigns.• Created, executed and reported on current and proposed marketing campaigns whilst ensuring close collaboration with both external partners and internal teams.• Co-ordinated and gained speakers for virtual roundtables, where like minded individuals would come together to learn more from each other.• Created a number of automations to reach a higher targeted base as well as stringent research on identifying key contacts and personalising outreach to them which has led to an increase in sponsorship deals by 2.4x.• Analysing performance of current and past sales & marketing campaigns to identify areas of strength/improvement• Created and shared wrap reports with sponsors/clients based on their activities.