• Develop new products with Sales and Engineering managers. Be the champion of the end consumer perspective and thoughts on how products should perform. • Advise website developers on content and upgrading usability and SEO capabilities of Lifetime’s website, and specific category upgrades. • Produce all marketing materials for Sporting Goods categories. Includes box labels, product stickers and additional marketing booklets. • Oversee social media marketing campaigns in sporting goods category, and execute reviews on effectiveness and ROI of campaigns.

• Evaluate and upgrade sales team strategy. Includes customer type analysis, levels of salespeople, and division of responsibility. Increase lead generation and more focused leads. • Review marketing processes and lead generation, and evaluate ROI of each practice. Was able to quickly introduce new methods of focused marketing and ideal customer finding. • Advise owner and president on day-to-day business decisions including employee incentives, accountability, and business culture.

• Raised sales profit margins within 4 months by 8% while growing revenues month over month by 10%. • Developed new sales processes that opened more profitable and sustainable markets. Implemented new marketing and sales collateral. Saved money with more efficient backend printing methods. • Managed sales team of 4-8 members with varied roles, goals and metrics to ensure maximum output of entire sales team. • Implemented focused sales and marketing campaigns focused on profitability and moving higher margin products. Achieved month over month increases of 10-25%.

• Negotiated and implemented contracts with hospital vendors. Included negotiating contracts as a whole, and line by line items. • Analyzed hospital purchase history to locate areas of potential savings.• Worked with physicians to determine value of new products, and areas with savings opportunities in each department. • Oversaw value analysis teams for Spine, Interventional Radiology, and General Surgery. • Ran data queries to determine savings for each month and tracked the savings initiatives for all hospital service lines. • Used Microsoft Excel proficiently including all data analysis tools.

• Organized and trained new sales team while creating a new sales division. Increased revenue from $800K to $2.5M in 2013 by improving customer relations, expanding staff, and implementing sales programs to new target markets.• Grew personal sales book from $40K to over $1.2M in 18 months. • Expanded client base from 0 to over 100 clients through email, web advertising, and word of mouth. • Coordinated new sales avenues and began selling products to customers in new areas and industries tripling revenues and profits in 6 months.• Built great client relations and grew market share and usage. • Analyzed margin reports and increased margins from 25% to over 28% in 5 months. Maintained 28-30% margin. • Coordinated and oversaw all purchasing for the department. Analyzed sales reports, stock levels and projected sales. Includes pre-season booking orders as well same day orders, $3-$4M per year.• Developed and used excel-based sales reports to determine profitability, sales levels, and sales team performance.

• Directed all purchasing for websites and expanded system capabilities as orders grew from 30 to 120 orders a day in 6 months. • Increased revenues for Internet websites from $10K to $350K/month in 3 years by establishing effective criteria for customer service, process optimization and tightened inventory management.• Managed $3M of inventory annually. • Developed customer service and shipping protocols. Researched and implemented proper shipping channels, restock fulfillment processes, and business to business pricing structure. • Negotiated discounts, terms, and other account issues with new and growing vendors.