Nicholas Craig Email and Phone Number
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✦ Summary ✦As an accomplished Account Management and Customer Success Leader, I’ve found my successes have been achieved by effectively aligning post-sale strategies to client outcomes. I specialize in the management of post-sale teams, aligning platform use with customers’ business strategies, and driving long-term profitable client relationships and partnerships. I am also proficient in identifying client needs and objectives, developing custom and innovative enterprise solutions, and developing new business, renewal, and up-sell opportunities.✦ Areas of Expertise ✦Retention Processes • Talent Development • Account Planning • Client Account Growth • Marketing & Advertising Technology • Business Development • Digital & Social Media • Sales Strategies • Marketing Programs & Campaigns • Product Launches • Key Account Management • Customer Relationship Management • Negotiations • Data Management • Project Management • Teamwork & Leadership • Change Management • Forecasting • Presentations • Innovative Solutions & Improvements • and more…✦ Key Achievements ✦▸ Consistently exceeded renewal and up-sell goals; developed and executed account plans, established strategic relationships and partnerships, and delivered customized solutions.▸ Optimized client onboarding processes leading to lowered time to value for platform use; designed playbooks and instituted processes covering key customer success needs.▸ Enhanced the approach to client relationships leading to additional up-sells and higher renewal rates; created the team's framework and process for Quarterly Business Reviews and Executive Business Reviews.▸ Developed team members through coaching and mentoring.
Mparticle By Rokt
View- Website:
- mparticle.com
- Employees:
- 182
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Sr. Director, Customer SuccessMparticle By RoktCalifornia, United States
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Sr. Manager, Strategic AccountsMparticle 2021 - PresentNew York, Ny, UsmParticle is an infrastructure-based CDP that helps companies enhance their marketing stack and accelerate growth.I lead a Customer Success Team across our Strategic and Enterprise relationships in order to drive platform adoption and maximize the company's net retention rate.Key Duties and Highlights Include:• Act as leader within strategic accounts team to identify largest risks and set overall team priorities on quarterly basis • Consistent achievement of strong Net Retention Rate through client value adoption and use case expansion
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MemberCs Angel 2024 - PresentBoston, UsSelected by peers and top influencers to create the world’s first syndicate of Customer Success and Customer Experience experts ready to invest in and advise startups providing tech that improve Net Revenue Retention (NRR). -
Manager, Account ManagementLytics 2021 - 2021Portland, Or, UsLytics is one of the leading customer data platforms helping companies accelerate their digital transformation by creating personalized web site experiences, recommending relevant products and content, and optimizing ad spend in real time.I managed the post-sale team in order to optimize efforts across all accounts; Trained team members on how to strategically approach accounts taking into account health as well as opportunities to expand product usage; Acted as leadership layer for post-sale organization in order to ensure executive team is brought into accounts appropriately; Partnered with marketing management in order to execute on key initiatives around customer advocacy.Key Accomplishments:• Matured Customer Success framework, enabling team to achieve 125% of its renewal goal • Reduced post-due account renewals 50% through proactive rigor and adoption of newly-created templates• Equipped customers to hit KPIs in an expedited manner by transforming the Sales to CS handoff -
Senior Account DirectorRoku Inc. 2018 - 2021San Jose, California, UsRoku (acquired dataxu in 2019) is America’s most widely used streaming platform.I managed the sales and growth of Tier 1 accounts; planned and executed digital and advanced TV campaigns; led a team of 4 Ad Operations Associates and served as a member of the cross-functional Product Launch Team. Collaborated with the clients and created complex cross-channel digital media strategies across Social, Display, Video, and Advanced TV; consulted with C-level decision-makers in order to establish alignment and ensure long-term partnerships.My successes included:• Attained 57% YOY growth with Roku’s largest account; advised and managed cross-channel media campaigns across 114 DMAs; cultivated client relationships within all the levels of organizations.• Increased spend of top online retailer 486%; worked with client leadership and created a unique hold out strategy to prove out value of media spend and tie directly to online sales; success led to several Roku case studies.• Acquired significant additional spend from a top Fintech client; expanded the strategy from a single-channel campaign into a cross-channel full-funnel media strategy.• Enhanced the client onboarding process leading to lowered time to value for platform use; designed playbooks and established processes covering key customer success needs.• Conducted training sessions with new team members on operational processes.• Developed team members through coaching and mentoring. -
Senior Customer Success Manager, Oracle Marketing CloudOracle 2014 - 2018Austin, Texas, UsOracle Marketing Cloud (OMC) is a leading provider of cloud-based marketing applications that enable clients to execute cross-channel strategies.In this role, I served as a Strategic Advisor for Tier 1 Oracle Marketing Cloud clients involving the implementation of cross-channel marketing strategies and programs; conducted and executed business reviews to assist the clients in meeting their digital marketing goals. Introduced digital marketing SaaS platforms for clients across email, data management, website optimization, and social media. Managed all client contracts and renewals; interviewed and coached new team members.Key accomplishments included:• Successfully attained 220% of goal and substantially increased the book of business; drove increased usage of platforms.• Optimized the approach to client relationships leading to additional up-sells and higher renewal rates; designed the team’s framework and process for Quarterly Business Reviews and Executive Business Reviews.• Recognized with the “Results-Oriented Partner” Award (2017). -
Business Development Representative, Oracle Marketing CloudOracle 2014 - 2014Austin, Texas, UsI built and grew the client base by identifying, developing, and closing business relationships involving digital marketing platforms including email and social media; collaborated with the Senior Sales Partners in onsite presentations.My achievements included:• Attained 163% of quota; established relationships and partnerships.• Recognized with the “Leadership Award” for the North America Business Development Division (2014).
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Marketing ManagerMicrogate Usa 2013 - 2014Microgate USA provides solutions that supply both doctors and sport professionals a detailed gait analysis.I led the marketing activities with responsibility for creating and implementing marketing strategies and programs, business development, and identifying market potentials; collaborated with sales management on client presentations.Major successes included:• Increased the company’s acquisition efforts through effective utilization of Google Analytics and Google AdWords.• Integrated organization with the first email service provider and HubSpot; designed digital marketing plans to increase client engagement. -
Senior Channel Marketing SpecialistJohn Hancock Investments 2011 - 2013Boston, Massachusetts, UsJohn Hancock Investments provides investment management services.I designed and implemented marketing campaigns and programs; conducted trends analysis and research and created customized marketing literature to promote mutual funds sales; collaborated with sales leadership for the annual budget.Notable accomplishments included:• Grew sales 337%; created marketing collateral for company symposiums and partner firm conferences.• Expanded interest in product lines; designed product communications to engage advisors. -
Internal WholesalerJohn Hancock Investments 2010 - 2011Boston, Massachusetts, UsI developed and managed relationships with financial advisors; provided product information, investment updates, and sales support. Designed and implemented a business plan and sales strategy.In addition, I exceeded sales goals (122% in 2010 and 104% in 2011) by driving sales through the development of territory marketing campaigns.
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Client Service ConsultantUpromise 2009 - 2010El Segundo, California, UsI provided daily sales support to clients and financial advisors regarding 529 plans and their investment options; analyzed and resolved operation issues within accounts. -
Financial AdvisorEdward Jones 2008 - 2009St. Louis, Mo, UsI analyzed client information and prepared financial plans to suit client goals; built and maintained client relationships to offer relevant financial advice.
Nicholas Craig Skills
Nicholas Craig Education Details
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University Of California, Berkeley, Haas School Of BusinessData Analytics & Marketing -
Washington University In St. Louis - Olin Business SchoolEconomics
Frequently Asked Questions about Nicholas Craig
What company does Nicholas Craig work for?
Nicholas Craig works for Mparticle By Rokt
What is Nicholas Craig's role at the current company?
Nicholas Craig's current role is Sr. Director, Customer Success.
What is Nicholas Craig's email address?
Nicholas Craig's email address is ni****@****ail.com
What is Nicholas Craig's direct phone number?
Nicholas Craig's direct phone number is +165088*****
What schools did Nicholas Craig attend?
Nicholas Craig attended University Of California, Berkeley, Haas School Of Business, Washington University In St. Louis - Olin Business School.
What are some of Nicholas Craig's interests?
Nicholas Craig has interest in Collecting Antiques, Triathlons, Basketball, Scuba Diving, Photography, The Arts, Collecting.
What skills is Nicholas Craig known for?
Nicholas Craig has skills like Mutual Funds, Crm, Marketing, Digital Marketing, Business Development, Investments, Sales, Email Marketing, Marketing Strategy, Series 7, Finance, Retirement Planning.
Who are Nicholas Craig's colleagues?
Nicholas Craig's colleagues are Gabriel Tibúrcio, Jose De Jesus Valencia Moreno, Vanessa Wong, Mateo Bossio, Ramya Ramanathan, Daniel Vaccaro, Mauricio Cattoni.
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