Nicholas Lim

Nicholas Lim Email and Phone Number

Marketing Strategist | Hospitality & Tourism Expert | Driving Brand Growth and Guest Engagement @
Nicholas Lim's Location
Singapore, Singapore
About Nicholas Lim

As a double degree holder in Hospitality & Tourism Management and Management, I bring a strategic and multifaceted approach to promoting Thailand as a premier travel destination. In my regional role with the Tourism Authority of Thailand, I specialize in marketing Thailand to Singaporean and Filipino audiences, blending creativity and data-driven strategies to drive exceptional results.Key Responsibilities and Achievements:• Strategic Promotion: Organized and accompanied travel agents, writers, and bloggers on immersive trips to Thailand, highlighting its unique attractions and experiences.• Public Relations Expertise: Managed online and offline PR campaigns, drafted impactful press releases, monitored media trends, and engaged with media partners to amplify Thailand's visibility.• Event Leadership: Successfully planned and executed high-profile events, including trade shows (B2B), consumer fairs (B2C), and themed Thailand activities in Singapore and the Philippines.• Digital Innovations: Spearheaded the viral "Vote Thailand" Facebook campaign, reaching over 200,000 users and earning over 1,400 shares, with reposts by platforms such as Mothership.sg.• Website Revamp: Directed the transformation of tourismthailand.sg into a corporate-focused website, enhancing its utility and user experience.• Visitor Milestone: Played a key role in exceeding the annual target of one million Singaporean visitors to Thailand for three consecutive years (2017–2019).My expertise extends to cross-marketing initiatives, sponsorships, and partnerships, ensuring sustainable growth and engagement. I am passionate about showcasing Thailand’s rich culture, natural beauty, and unparalleled hospitality to the world, combining my academic foundation with hands-on experience to inspire travel and deliver impactful outcomes.

Nicholas Lim's Current Company Details
RailTravel Station

Railtravel Station

Marketing Strategist | Hospitality & Tourism Expert | Driving Brand Growth and Guest Engagement
Nicholas Lim Work Experience Details
  • Railtravel Station
    Marketing Manager
    Railtravel Station Jul 2014 - Present
    Singapore
    RailTravel Station is my personal railway travel social ecosystem since 1 July 2014 with a website, Facebook Page, and YouTube channel.Duties include:• Managing multiple workstreams across digital and social platforms (website, Facebook, YouTube channel) with content creation and campaigns to enhance social media engagement.• Documenting overland trips by rail, including other connecting modes of transport, with detailed narratives and travel insights.• Creating dedicated… Show more RailTravel Station is my personal railway travel social ecosystem since 1 July 2014 with a website, Facebook Page, and YouTube channel.Duties include:• Managing multiple workstreams across digital and social platforms (website, Facebook, YouTube channel) with content creation and campaigns to enhance social media engagement.• Documenting overland trips by rail, including other connecting modes of transport, with detailed narratives and travel insights.• Creating dedicated information pages for train services and rail lines across ASEAN based on firsthand experiences.• Growing my platform organically to over 8,500 likes and 9,300 followers on Facebook, over 4000 subscribers on YouTube in 1 year, and with the website attracting around 100,000 visitors and 150,000 views monthly. Show less
  • Tourism Authority Of Thailand
    Marketing Officer
    Tourism Authority Of Thailand Oct 2018 - Feb 2022
    Singapore
    This is a regional role promoting travel to Thailand to Singaporeans and Filipinos.Duties include: • Organizing and accompanying travel agents, writers and bloggers to Thailand.• Liaising with domestic and head TAT offices, and partner organisations for promoting activities in Thailand.• Event organisation including trade shows (B2B), consumer fairs (B2C) and other Thailand activity events in Singapore & the Philippines.• Management of online and offline public… Show more This is a regional role promoting travel to Thailand to Singaporeans and Filipinos.Duties include: • Organizing and accompanying travel agents, writers and bloggers to Thailand.• Liaising with domestic and head TAT offices, and partner organisations for promoting activities in Thailand.• Event organisation including trade shows (B2B), consumer fairs (B2C) and other Thailand activity events in Singapore & the Philippines.• Management of online and offline public relations.• Preparation of press releases, holding statements, and media monitoring of current affairs in Thailand.• Engaging with traditional and online media partners and other external parties for cross marketing, partnerships & sponsorships.• Coordinating with webmaster to maintain website and social media, with a Facebook following of 228,474 users.• Corresponding and providing information on queries to tourists on places of attractions in Thailand by email and phone, occasionally assisting webmaster in social media queries.Achievements include:• Creating the viral “Vote Thailand” Facebook post resulting in more than 200,000 users reached with more than 1,400 shares, with reposts by other Facebook pages and websites including Mothership.sg.• Spearheading the website revamp from a travel information portal within a campaign microsite to a proper corporate website at tourismthailand.sg (on-going).• Exceeding the one-millionth Singaporean visitor to Thailand target in 2017, 2018 and 2019. Show less
  • Tourism Authority Of Thailand
    Secretary
    Tourism Authority Of Thailand Oct 2016 - Sep 2018
    This is a regional role promoting travel to Thailand to Singaporeans and Filipinos.Duties include: • Organizing and accompanying travel agents, writers and bloggers to Thailand.• Liaising with domestic and head TAT offices, and partner organisations for promoting activities in Thailand.• Event organisation including trade shows (B2B), consumer fairs (B2C) and other Thailand activity events in Singapore & the Philippines.• Management of online and offline public… Show more This is a regional role promoting travel to Thailand to Singaporeans and Filipinos.Duties include: • Organizing and accompanying travel agents, writers and bloggers to Thailand.• Liaising with domestic and head TAT offices, and partner organisations for promoting activities in Thailand.• Event organisation including trade shows (B2B), consumer fairs (B2C) and other Thailand activity events in Singapore & the Philippines.• Management of online and offline public relations.• Preparation of press releases, holding statements, and media monitoring of current affairs in Thailand.• Engaging with traditional and online media partners and other external parties for cross marketing, partnerships & sponsorships.• Coordinating with webmaster to maintain website and social media, with a Facebook following of 228,474 users.• Corresponding and providing information on queries to tourists on places of attractions in Thailand by email and phone, occasionally assisting webmaster in social media queries.Achievements include:• Creating the viral “Vote Thailand” Facebook post resulting in more than 200,000 users reached with more than 1,400 shares, with reposts by other Facebook pages and websites including Mothership.sg.• Spearheading the website revamp from a travel information portal within a campaign microsite to a proper corporate website at tourismthailand.sg (on-going).• Exceeding the one-millionth Singaporean visitor to Thailand target in 2017, 2018 and 2019. Show less
  • Republic Of Singapore Navy
    Naval Combat System Operator (Navigation Detection) I
    Republic Of Singapore Navy Feb 2013 - Aug 2014
    • Cross-trained and performed seamanship duties on two types of crafts.• In-charge for communications equipment.• Second-in-charge for Quartermaster Detail.• Participated in various local and overseas military exercises.• Coordinated in events management and guest relations for SAF Day Parade 2014 and Navy@Vivo 2014.
  • Resorts World Sentosa
    Intern - Transport Management
    Resorts World Sentosa Sep 2011 - Jan 2012
    Changi Airport & Resorts World Sentosa
    • Based at Changi Airport Arrival Hall, with cross-training at the resort for bus management, car park management and Universal Studios Singapore.• Information and booking point for hotels, attractions and limousine service to the resort for arriving guests.• Provided meet-and-greet services for arriving VIPs with limousine bookings.
  • Changi Airport Group (Singapore) Pte Ltd
    Changi Youth Ambassador
    Changi Airport Group (Singapore) Pte Ltd Nov 2009 - Aug 2011
    Changi Airport
    • Based at Terminal 1 and former Budget Terminal, in both public and transit areas, with training, knowledge and attachments in all passenger terminals.• Roving information touch points to approach passengers who needed help.• Escorted passengers to their desired location within the airport if required.

Nicholas Lim Skills

Tourism Microsoft Office Microsoft Word Food And Beverage Microsoft Excel Hospitality Customer Service Hotel Management Sales

Nicholas Lim Education Details

Frequently Asked Questions about Nicholas Lim

What company does Nicholas Lim work for?

Nicholas Lim works for Railtravel Station

What is Nicholas Lim's role at the current company?

Nicholas Lim's current role is Marketing Strategist | Hospitality & Tourism Expert | Driving Brand Growth and Guest Engagement.

What schools did Nicholas Lim attend?

Nicholas Lim attended Murdoch University, Temasek Polytechnic.

What skills is Nicholas Lim known for?

Nicholas Lim has skills like Tourism, Microsoft Office, Microsoft Word, Food And Beverage, Microsoft Excel, Hospitality, Customer Service, Hotel Management, Sales.

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