Market Research Analyst
Current• Monitors, assesses and communicates market trends, economic indicators, and competitive information to determine strategies for segmenting the market, product attractiveness, and service delivery options on a per project basis.• Helps to identify and deepen the value proposition for each segment of client base through the use of research. Examines and analyzes statistical data to forecast future customer needs and retention levels.• Executes market research studies, performs research activities and analyzes results relative to retention/attrition data for all customer segments and new/existing service offerings.• Assists in defining market strategy and prepares/presents reports to senior leaders to support decision-making.