I lead the world's first centre dedicated to helping trade unions succeed in the AI age. We work with unions globally to:• Build understanding of AI's impact on union operations and staff• Develop practical frameworks for responsible AI adoption• Train union staff in safe and effective AI use• Create evidence-based guidance on union-specific AI applications• Foster a global community of union AI practitioners and supplierThe centre combines understanding of AI technology with the practical experience of union operations and values (as part of Unions 21).

Supporting trade unions in understanding and adopting AI ethically and effectively into their work – and undertaking the digital transformations that are needed to build strength, impact and influence in the digital and AI age.

Change makers working with nonprofits to create a resilient, responsive and impactful sector, fit for the digital age.

Supporting charities and non profit organisations in developing their digital strategies and ways of working.

Working with non-profits, trade unions and other social impact organisations to support them in updating their organisational strategies and cultures for the digital and AI age. Additionally providing direct support to teams on generative AI usage, organisational planning, digital communications and content strategy, digital fundraising, product development and management and developing more adaptable ways of working.

At MSF, I built up a new digital team focused on driving innovation in digital engagement for MSF in Spain – an NGO with 500,000 regular donors and €100m in donation income. In my time, the digital function grew from 2.5 to 11 people – each bringing specific skills under a “T-shaped” model. It counts experts in product management, analysis and optimization, online advertising, marketing automation, content design, community engagement and supporting MSF missions in the field.I led an internal innovation and digital transformation programme, focusing on user experience; digital data; technology infrastructure; and our internal digital mindset, skills and culture. Achievements of the programme include:- The "hybrid" team working structure, with digital team members directly developing the digital maturity of partner teams within the departments they work closely with.- Trials of new management processes, including a vision, mission and values process and the implementation of an Objective & Key Results (OKR) model.- Several digital engagement products, including a chatbot on mental health created during the COVID-19 lockdown and used 100,000+ times; and Regala Salud, our first 100% online product is a source for 100,000€+ in donations yearly.- Increased use of design thinking, including a User Personas study or regular design sprints. This has led to a programme to acquire regular donors through Facebook Messenger (a first in Spain) and a new social media strategy (doubling user engagement in Facebook) and website (delivery in 2021).- A series of input papers for the 2020-2023 organisational strategy, focusing on digitalisation and transformation for the digital era.I was a founding member of the Global Digital Steering Committee, a group of 5 building digital transformation of the MSF movement. Through this forum, I directly led multiple change initiatives, including developing a single global Facebook structure and MSF’s first global fundraiser.

At UNISON, a UK trade union serving 1.3 million members, I built the first digital team, recognised by Digital Leaders as one of the 100 leading digital teams in the UK in 2017 (theDL100).A core priority was winning senior leadership support for a change programme focusing on how the union engages members in the digital era. This two-year programme included:- Piloting new digital journeys to support representation, membership engagement and democracy. An online ballots programme increased turnout by around 30%.- Kicking off technology projects to ensure digital systems delivered against changing member needs. A new Join UNISON form and related APIs development project kicked off by a design sprint I convened with internal stakeholders. Since it launched, conversion rates have risen substantially, acting as a key catalyst for union growth. - Leading the rollout of new engagement platforms for HQ, regions and branches. A new Wordpress web platform has replaced many existing national and regional websites and dozens of branch websites. - Developing a training programme and the digital.unison knowledge-sharing site to support staff and volunteers. Alongside this, I was a manager in the union's national communications team, developing marketing and communications strategies to recruit new members, retain existing members, and get members more active in UNISON’s work. - Recruitment: I provided strategic direction on the national Public Service Champions and member recruitment campaigns, developing web, email and social media campaigns. - Advocacy: I led the development Votr 2015– a Tinder-inspired advocacy app that fed into personalised email journeys and went on to win TUC prize for the best membership communication.- Member engagement: I conceived and delivered digital prize draw as incentive for members to update their details – 136,000 members participated as a result.

With two other founding members, I fostered and developed this professional community of 800+ research communicators, aiming to inspire new practice within the area of research and policy communications.As part of my role I represented, spoke at and chaired a number of events including at Wellcome Trust, WonkHE conference, SpotOn science communications conference. I also wrote a number of blogs and other think pieces looking at the challenges and opportunities of research communications in a digital age.WonkComms remains active albeit without my participation as I am no longer in the sector or country.

Developing the digital strategy – awarded Online Strategy of the Year 2012 at the Digital Communications Awards in Berlin (beating corporates including Mars and Vertic).Leading the digital team (3 staff members), with additional responsibility for whole communications team (6 direct reports; 10 dotted-line) between May – October 2013 (as Interim Head of Communications during recruitment of Communications Director).Directing major digital and communications projects to delivery, including the delivery of a new corporate website and many project sites, a publications production system, and a dashboard for measuring impact of communications.Overseeing use of all digital channels and setting content strategy across them. This includes a major website with over 100,000 visitors per month and tens of thousands of pages, a Twitter account with 40,000 followers, engagement with specialist media and blogs and the organisation’s presence on a number of other social media channels.Leading on monitoring and evaluation (M&E) of communications including systems to monitor and guidelines on how to measure success in the think tank sector.Providing training and strategic advice on digital and wider communications to researchers, communications staff and global organisations (through consultancies).

Overall responsibility for directing and managing the whole communications team (6 direct reports; 10 dotted-line).Implemented new project management and planning system for communication packages, delivering three major inter-linked communications packages on climate change and fossil fuel subsidies. Products developed included videos, reports, a game and infographics – these were used and shared by senior negotiators at the 2013 climate change conference in Warsaw..

Leading online communications strategy development and delivery, including budget and people management, website and e-marketing strategy, audio and video content planning and delivery.Communications strategy development and delivery across the marketing communications mix, leading events strategy development, supporting publications development, providing media support.International and internal consultancy, in communications (particularly online): delivering capacity-building workshops on research communications to researchers and communications professionals in UK and abroad; supporting major ODI project communications strategy development.

Managing delivery of specialist publications on rural policy issues, with the aim of influencing and informing policy in the developing world. Delivering events and workshops for policy-makers and researchers to discuss findings, including major event series on agriculture and the UK launch of the World Development Report 2007. Supporting online and internal communications, developing group webpages to increase ease-of-use, visibility. Developing intranet channels to share early research findings within group.

Developed integrated communications strategies and plans, including a role as the internal communications manager on the transition team for a £350m ICT outsourcing contract.Project managed development of two intranet sites supporting 50,000 staff. Created style and content guidelines for 50+ publishers. Directed in-house design and technical teams.Developed and edited written communications, in plain English, for various audiences.

Directed Publicity & Marketing team and oversaw media channels – including a weekly newspaper, quarterly magazine, and radio station. As editor of the student newspaper, produced a weekly 24-page weekly tabloid, with 50+ volunteer editors and writers.

Sub-editing stories from the Guardian website for the website.Selecting stories from the Society and Education sections of The Guardian for promotion on the front pages of both sections.