- Responsible for all affiliate communication including advertising, public relations, crisis communication, patient experience, user research, websites, internal communication, and marketing collateral.- Member of the Executive Leadership Team. Work collaboratively to drive agency strategy and meet strategic goals of the organization. Partner on multiple cross-departmental projects to increase agency efficiencies, develop and implement policies, and make business decisions in the best interest of the agency. - Partnered with CEO and COO to develop initial 5-year strategic plan for the agency based on consumer research, business analysis, and political landscape.- Strategic and digital lead for two 2018 Independent Expenditure campaigns to support Orange County congressional candidates, which included research, message development, micro-targeted digital and text campaigns, and a multilingual mail campaign. Both candidates went on to upset the incumbents and win their races.- Main organizer of four highly-successful Orange County Women's Marches drawing over 20,000 participants each. Worked with over 30 organizing community coalitions to organize all aspects of the marches including speakers, entertainment, security, website, social, and video development, public relations, and day-of logistics.- Implemented a cross-departmental project to decrease the patient no-show rate through text communication and successfully increased the appointment show rate by 33%.

- Managed all aspects of digital and traditional advertising including budget, campaign strategy, media planning, creative concepts, project management of execution, tracking, and optimization. Consistently hit escalating KPIs.- Developed all aspects for the primary care brand, Melody Women's Health. This included patient research, naming research and recommendations, logo development and research, brand guidelines for look, tone, and feel, and execution.- Ran an overhaul of the current online appointment system to enhance usability and successfully increased appointments.- Developed an educational and cross-sell opportunity in the waiting rooms by developing an internal video channel with entertainment and service education.- Oversaw all affiliate marketing tools and communication for internal department clients and external-facing health centers. Assisted with project strategy and execution to ensure each team hit their goals. The Marketing Department was consistently ranked as a top department during 360 reviews in collaboration, customer service, and strategy.- Responsible for all external-facing communication including websites, social media, advertising, and health center experience.

- Responsible for national brand marketing campaigns for all Planned Parenthood affiliates across the country.- Lead a $900K national, multi-channel patient acquisition campaign including strategy, creative, project management, and tracking.- Marketing subject matter expert for over 800 health centers, providing marketing expertise and recommendations based on health center's specific needs.- Spearheaded a "Marketing 2.0" strategy to lead Planned Parenthood into a digital and patient first organization.

- Responsible for brand strategy and consumer research and insight regarding consumer's interaction with digital technology across multiple brands: United States Postal Service (USPS), Johnson & Johnson (J&J), Delta, Disney, Volkswagen.- Lead strategy for Volkswagen Golf R launch which included qualitative consumer research, creative platform creation, and communication strategy.- Resposibile for multiple usability tests to develop and refine several USPS desktop and mobile applications.- Main strategy contact with J&J to develop a digital ecosystem that connects and enhances the retail experience.

- Responsible for supporting all aspects of Visa's U.S. consumer marketing, including planning and executing general consumer advertising efforts, management of debit issuer/cardholder programs, collaborating with internal and external partners and delivering analytical rigor in campaign performance.- Increased issuer awareness and engagement of business-driving tools through website (20% increase in avg users and downloads), webinars (450 participants a year), and monthly e-mail communications (23% open rate).- Executed a $22MM advertising campaign with Disney, Pixar, and multiple agencies across TV, cinema, and digital to drive Visa transactions via the Toy Story 3 movie. Successfully increased Visa transactions, share of spend, and key measurements of recall, message linkage, and usage intent.

Lead consumer research and insight, brand strategy and developed messaging strategy across multiple brands including PG&E, iShares, Sansa, Barclays and New Business.

Managed general consumer research and insights and brand strategy and messaging for SBC/AT&T

Managed consumer research and insights in the Hispanic market across multiple brands including Wal-Mart, Tyson, Sonic, MASECA, Bank of America