Danielle Nichols Email & Phone Number

San Francisco, Ca, Us

Menlo Park, Ca, Us

Lead communications, media strategies and omnichannel tactical recommendations for the Company brand, with extreme focus on measuring impact against desired business outcomes.Highlights:•With fast action during the unprecedented time of early COVID-19 pandemic, crafted the media strategy and plan for the first marketing campaign from the company brand. Tasked to demonstrate the belief and commitment to the limitless potential of people, when they come together, and offering resources for those needing support•Among the hardest hit during COVID-19 were SMBs who are the heart and soul of Meta. I led the media strategy and planning for efforts tasked to inspire and mobilize public support for small businesses, which received the silver 2021 OOH Media Plan of the Year by the OAAA•Spearheaded the communications, media strategy and tactical planning for a companywide priority, “support for personalized ads.” Tasked to build awareness of the benefits of personalized ads to businesses and consumers. •Constantly seeking ways to efficiently drive business outcomes – improving the fidelity of cross-channel measurement to effectively make channel investment decisions, refining targeting opportunities to reach the right audience with limited waste, and improve creative executions to align with the consumption behaviors of audience subsets.

San Francisco, Ca, Us

Built and led a team of high performing analysts to effectively bring Facebook/Instagram media buying in-house.Highlights: •Led the strategic partnership between WSI and our FMP of record, establishing expectations for the relationship and building platform capabilities to drive business outcomes•Worked closely with publisher partners on product updates, opportunities and beta participation•Utilized Facebook lift tests to validate online and offline revenue attribution rules and Brand Lift studies to measure sentiment towards newer WSI brands•Worked with the team of Analysts to deploy optimizations against strict ROI goals

San Francisco, Ca, Us

Architected WSI’s cross-channel Video Advertising strategy and GTM.Highlights:•Analyzed campaign reporting and educated internal partners on new KPI’s specific to Video Advertising •Influenced video creative production to effectively speak to customers and differentiate WSI from its competitors•Evaluated targeting strategies for cross-channel use, leveraging CRM data to drive efficiency

London, England, Gb

Expert across all media channels which assisted in engineering synergies between platforms to narrate Walt Disney World’s value propositionHighlights: •Strategically and analytically combined consumer segmentations and insights to create overarching communication and business strategies fueling the media recommendations•Spearheaded Disney’s new Preschool initiative and strategy focusing on reaching a unique audience (parents of preschool aged children)•Managed a team of high performing Assistant Media Planners

New York, New York, Us

Managed comprehensive communication/media plans for clients across various industries including Technology, Media and Financial Services. Highlights:•Provided mid-level strategic campaign recommendations to senior planner or client while supporting media team on various planning/execution projects•Oversaw the placement and tracking of media insertions and schedules•Analyzed campaign performance and optimized in-market campaigns to achieve maximum efficiency

Assisted in building the internal structure based on needs of the startup and its consumers. Highlights:•Enabled merchants to attract and retain repeat customers through a group-buying platform by allowing access to PLAYHawaii’s database of active users•Managed PLAYhawaii’s help desk, addressing all client and customer requests•Created monthly newsletters, drafted email campaigns and online promotions in HTML for a portfolio of clients•Managed over a hundred merchant partners’ dashboard accounts (source for promotion results)

New York, Us

Provided strategic direction for development and maintenance on the product line. Highlights:•Forecasted demand, complied reports and sales data with the goal to improve overall sales, monitored inventory, and analyzed possible investment opportunities