Danielle Nichols Email & Phone Number

San Francisco, CA, US

Menlo Park, CA, US

• Lead communications, media strategies and omnichannel tactical recommendations for the Company brand, with extreme focus on measuring impact against desired business outcomes.Highlights:
• With fast action during the unprecedented time of early COVID-19 pandemic, crafted the media strategy and plan for the first marketing campaign from the company brand. Tasked to demonstrate the belief and commitment to.
• Among the hardest hit during COVID-19 were SMBs who are the heart and soul of Meta. I led the media strategy and planning for efforts tasked to inspire and mobilize public support for small businesses, which received.
• Spearheaded the communications, media strategy and tactical planning for a companywide priority, “support for personalized ads.” Tasked to build awareness of the benefits of personalized ads to businesses and consumers.
• Constantly seeking ways to efficiently drive business outcomes – improving the fidelity of cross-channel measurement to effectively make channel investment decisions, refining targeting opportunities to reach the right.

San Francisco, CA, US

• Built and led a team of high performing analysts to effectively bring Facebook/Instagram media buying in-house.Highlights:
• Led the strategic partnership between WSI and our FMP of record, establishing expectations for the relationship and building platform capabilities to drive business outcomes
• Worked closely with publisher partners on product updates, opportunities and beta participation
• Utilized Facebook lift tests to validate online and offline revenue attribution rules and Brand Lift studies to measure sentiment towards newer WSI brands
• Worked with the team of Analysts to deploy optimizations against strict ROI goals

San Francisco, CA, US

• Architected WSI’s cross-channel Video Advertising strategy and GTM.Highlights:
• Analyzed campaign reporting and educated internal partners on new KPI’s specific to Video Advertising
• Influenced video creative production to effectively speak to customers and differentiate WSI from its competitors
• Evaluated targeting strategies for cross-channel use, leveraging CRM data to drive efficiency

London, England, GB

• Expert across all media channels which assisted in engineering synergies between platforms to narrate Walt Disney World’s value propositionHighlights:
• Strategically and analytically combined consumer segmentations and insights to create overarching communication and business strategies fueling the media recommendations
• Spearheaded Disney’s new Preschool initiative and strategy focusing on reaching a unique audience (parents of preschool aged children)
• Managed a team of high performing Assistant Media Planners

New York, New York, US

• Managed comprehensive communication/media plans for clients across various industries including Technology, Media and Financial Services. Highlights:
• Provided mid-level strategic campaign recommendations to senior planner or client while supporting media team on various planning/execution projects
• Oversaw the placement and tracking of media insertions and schedules
• Analyzed campaign performance and optimized in-market campaigns to achieve maximum efficiency

• Assisted in building the internal structure based on needs of the startup and its consumers. Highlights:
• Enabled merchants to attract and retain repeat customers through a group-buying platform by allowing access to PLAYHawaii’s database of active users
• Managed PLAYhawaii’s help desk, addressing all client and customer requests
• Created monthly newsletters, drafted email campaigns and online promotions in HTML for a portfolio of clients
• Managed over a hundred merchant partners’ dashboard accounts (source for promotion results)

New York, US

• Provided strategic direction for development and maintenance on the product line. Highlights:
• Forecasted demand, complied reports and sales data with the goal to improve overall sales, monitored inventory, and analyzed possible investment opportunities