With over 20 years of experience working at esteemed firms like Pentagram and Milton Glaser Inc., and designing for brands like Nike, Asana, and Peloton, I know what it takes to craft impactful, stand-out brands. But my real passion lies with startups, of which I've built three of my own. Startups need a unique form of branding—one that is both high-quality and efficient—to get to market quickly. The traditional agency model with lengthy timelines and steep costs simply doesn't work.That’s why I created Brand Sprints: a one week process to deliver sophisticated brand identities to more agile, fast-moving companies.In the past year, my design studio Primary has completed over 50 sprints for startups, including many in Y Combinator, and partnered with top VCs to brand their entire portfolio companies. The result? Differentiation in the market, quicker fundraising, faster time-to-market, and enhanced credibility.If you’re looking for streamlined, high-end branding for your startup, I’d be happy to connect.