Albertsons Portland, Seattle, and Denver Divisions

• Build and maintain relationships with Category Managers of Grocery and Convenience Chains based in the PNW with the objectives of selling distribution of Boston Beer products, weekly ad placements, planner programming, and promotional features that increase visibility and volume for BBC within the Chains.• Extensive ADMIN which includes creating chain-specific PowerPoint presentation decks, reviewing and analyzing IRI, MarketTrack, and Nielson data to build selling stories, and creating and setting up promotional programming with consumer contests.• Ensure execution of Off Premise Chain distribution and programming at retail through persistent communication and market time spent with Distributor personnel and Boston Beer geographic teams.• Manage annual point-of-sale, local market, and T&E budgets for the NAM role.

• Build annual Brand Plan, including geography/expansion strategy, product portfolio, promotional programming, advertising, branding, and point of sale. Translate plan to Tactical Strategy PowerPoint decks for presentation to Distributors and Retailers.• Copywriting of sales materials including product sell sheets, Angel City promotional video script, promotional program one sheets, and on-package text.• Manage relationships with Southern California buyers for National Account call points including Costco, Ralphs, Albertsons/Vons, Whole Foods, BevMo!, HMS Host, LiveNation, Legends, and Levy Concessions.• Serve as Brand liaison to Boston Beer Region Managers, District Managers, and National Account Managers for the states of California and Nevada through market visits, team meetings, conducting distributor presentations, and building market-specific selling tools.• Directly manage four full time Angel City sales employees which includes writing and conducting annual reviews and development plans, writing quarterly bonus goals to support priority sales initiatives, creating focus periods and incentives for both the Angel City team and all Alchemy & Science sales teams, and in-market work-withs.• Involved in negotiating and planning logistics of event sponsorships including the L.A. Marathon, Bay to Breakers, and Latino Heritage L.A. • Build and manage Local Marketing, Point of Sale, and Discretionary/promotional budgets by market, based on projected annual volume.• Conduct Brewery tours for potential and existing clients, customers, and account staff.