Nick Barton Email & Phone Number

New York, NY, US

Warren, New Jersey, United States

Parsippany, New Jersey

• Led a multi-disciplinary team in all aspects of Business Intelligence, Analytics and Insights including reporting and analytics (marketing, sales and market access), incentive compensation, data management, CRM.
• Incentive Compensation – Developed plans and processes for sales incentive programs and handled inquiries about compensation concerns
• Reporting and Analytics – Evaluated product performance, competition, and market dynamics and provided analysis and reports about campaigns and activities.
• Data Management – Responsible for the customer relationship management (CRM) system and its capabilities as well as ensuring that key data assets were aligned to support the commercial needs of the business
• Forecasting – Supported sales and demand forecasting for the commercial organization and executive leadership.
• Sales Force Effectiveness – Managed territory alignments and segmentation to optimize performance and employs targeting tools to create customized marketing programs

Bridgewater, NJ

Served as the sales and IC analytics lead for the Gastroenterology Division including support for Retail, Non-Retail and Specialty Field Force Teams. Addressed a full range of situation assessment needs in:1. Segmentation, targeting, and call planning to support market field force initiatives 2. Supported field force incentive compensation design 3..

Set the strategic direction for insights-driven disease-focused analytics and forecasting for the Breast Cancer, Neuroendocrine tumor and Renal Cell Carcinoma marketsCultivated strong knowledge of Oncology disease areas with in-depth understanding of market dynamics and forward looking insights. Championed new approaches & techniques to obtain a deeper.

Responsible for analytical projects in collaboration with business partners to drive business decisions, strategies and monitor results. Collaborated with partner teams including brand team, customer team, market research, USMM analytics on projects which include: targeting, segmentation, promotion evaluation (ROI) and tracking, forecasting, launch.

Served as point person for all adhoc analyses related to the Specialty Pharmacy data for the women's health franchise. Regularly interfaced with marketing and sales stakeholders to provide in-depth updates on the performance of the womens health franchises, with respect to key physician segments and promotional initiatives.

Managed all sales and marketing analytics in support of products competing in several key Primary Care Therapeutic Categories. Provided a multitude of standard, ad hoc and value add analytics to a broad customer base. Primarily worked with marketing directors and Sales Vice Presidents by providing the measurement, evaluation and qualified assessment of.

Bs, Resource Economics

Activities and Societies: Alpha Zeta National Honors Fraternity Cook College Leadership CouncilDeans List all Semesters

Ms, Applied Economics

Thesis Topic: Testing for Speculative Demand in New Jersey Farmland Markets Recipient of multiple scholarship awards for scholarly.