Led a multi-disciplinary team in all aspects of Business Intelligence, Analytics and Insights including reporting and analytics (marketing, sales and market access), incentive compensation, data management, CRM, forecasting and sales force effectiveness. My team utilized a variety of data sources and tools to gain insights that help stakeholders make better business decisions. The Analytics and Insights team continually monitored data sources, searching for ways to improve data accuracy and consistency. Beyond this, the group constantly explored new ways to make our information more accessible and usable. Core Competencies of the Business Intelligence team include: •Incentive Compensation – Developed plans and processes for sales incentive programs and handled inquiries about compensation concerns•Reporting and Analytics – Evaluated product performance, competition, and market dynamics and provided analysis and reports about campaigns and activities.•Data Management – Responsible for the customer relationship management (CRM) system and its capabilities as well as ensuring that key data assets were aligned to support the commercial needs of the business•Forecasting – Supported sales and demand forecasting for the commercial organization and executive leadership.•Sales Force Effectiveness – Managed territory alignments and segmentation to optimize performance and employs targeting tools to create customized marketing programs

Served as the sales and IC analytics lead for the Gastroenterology Division including support for Retail, Non-Retail and Specialty Field Force Teams. Addressed a full range of situation assessment needs in:1. Segmentation, targeting, and call planning to support market field force initiatives 2. Supported field force incentive compensation design 3. Promotional resource impact and allocation, including field force alignments Assisted in the creation of physician targets and portfolio call plans to support several field forces including:1. Call Plan Diagnostics 2. Brand marketing support 3. Portfolio call plan generation and field force respond to target4. Call plan implementation with Information Technology team5. Incentive Compensation Design and ImplementationApplied contemporary approaches to resource optimization to drive business (e.g., Sizing and structure, promotion-response, product launch planning, etc.) and diverse healthcare data sourcesProvided “hands-on” expertise in the application of advanced contemporary approaches to resource optimization and allocation of resources to support the product portfolio. This includes the use of advanced software to implement advanced modeling exercises using econometric and statistical techniques to optimize promotional vehicles.

Set the strategic direction for insights-driven disease-focused analytics and forecasting for the Breast Cancer, Neuroendocrine tumor and Renal Cell Carcinoma marketsCultivated strong knowledge of Oncology disease areas with in-depth understanding of market dynamics and forward looking insights. Championed new approaches & techniques to obtain a deeper understanding of physicians, patients and stakeholders through a variety of secondary data and business intelligence resourcesWorked within cross-functional team to forecast brand and competitor performance in the near and long termResponsible for input into patient-based forecast models and adapting the models as needed. Presented results/recommendations to a global audience including senior management. Provided analytical support for strategic planning and KPIs.

Responsible for analytical projects in collaboration with business partners to drive business decisions, strategies and monitor results. Collaborated with partner teams including brand team, customer team, market research, USMM analytics on projects which include: targeting, segmentation, promotion evaluation (ROI) and tracking, forecasting, launch support, resource allocation, field force analysis, ad hoc statistical analysis. Monitored and assessed the impact of tactics at the National; Regional level to assist with allocation of resources and to optimize profitability. Provided consultation to proactively perform value added ad hoc analyses. Identify, prioritize, conduct and lead the analyses and interpretation of such analyses across national and sub-national/regional levels.

Served as point person for all adhoc analyses related to the Specialty Pharmacy data for the women's health franchise. Regularly interfaced with marketing and sales stakeholders to provide in-depth updates on the performance of the womens health franchises, with respect to key physician segments and promotional initiatives.

Managed all sales and marketing analytics in support of products competing in several key Primary Care Therapeutic Categories. Provided a multitude of standard, ad hoc and value add analytics to a broad customer base. Primarily worked with marketing directors and Sales Vice Presidents by providing the measurement, evaluation and qualified assessment of prescriber data. Frequently presented findings to senior management at meetings and sales eventsUtilized a variety of tools to perform my duties including SAS, Advanced Excel, Access and Business Objects. Worked with an array of data including IMS NPA & IPA Audits, Wolters Kuwer sub national, patient longitudinal and managed care data. Several noteworthy projects include: behavioral segmentation of Allergy Prescribers using SAS cluster procedures, Intranasal Steroid patient outcomes measurement and geographic performance profiles based on prescriber dimensions (Specialty, Decile, and Segmentation).