Nick Burrows Email & Phone Number

New York, United States

Lugano, Ticino, Switzerland

The Topwater Advisory Group Inc. is a strategic consultancy with expertise in helping clients navigate the rapidly changing media landscape to capture value from the intersection of media and technology. Topwater offers strategic guidance, innovative solutions, and transformative business support to catalyze growth and power next-generation opportunities. As a trusted advisor, we work in partnership with our clients to provide attention to critical areas across an organization that are essential to driving business success. Our team is comprised of experts in media business strategy, content distribution, data and technology, operations, media research, advertising sales, and marketing. The combination of business acumen, unique perspective, practical media experience, and our dedicated hands-on approach is why clients trust Topwater for their most important work.

Lugano, Ticino, Switzerland

In this capacity, Nick demonstrated exceptional leadership in driving profitable growth across a diverse portfolio of international media products, encompassing TAM, Radio, AdIntel, Digital, and Media Analytics. Nick's responsibilities encompassed end-to-end product and account management across 47 countries spanning Europe, the Middle East, Africa, and LATAM.Key accomplishments in this role included:- Establishing and maintaining strong collaborative relationships with commercial, product, technology, and operations teams, fostering seamless coordination and alignment across all functions.- Implementing strategies to optimize delivery efficiency and enhance internal processes, enabling continued upscaling and development. These efforts resulted in consistent growth across all regions.- Overcoming various anticipated and unforeseen challenges, providing comprehensive support to end-to-end business operations and key client accounts.- Implementing measures to minimize errors during the requirements gathering stage of critical projects. By defining clearer areas of responsibility for each department and closing gaps in cross-functional communication through the implementation of a software solution for enhanced project tracking, Nick ensured smoother workflows and improved project outcomes. Additionally, Nick conducted training sessions to introduce colleagues to new ways of working, ensuring a superior client experience and maximizing employee efficiency.- Demonstrating a commitment to team development, Nick actively trained and mentored colleagues, enabling them to achieve both team and individual goals.Overall, Nick's contributions as a leader in driving profitable growth, optimizing operational efficiency, and fostering collaboration across diverse teams significantly impacted the success of the international media products portfolio.

Lugano, Switzerland

Nick played a pivotal role in bridging two different software development companies together to form one new team. This involved spearheading the acquisition and subsequently establishing harmonious ways of working, fostering a shared culture, and shaping a cohesive business and commercial strategy. Through visionary leadership and effective collaboration, Nick and his team successfully integrated the organizations, driving synergies and positioning the combined entity for sustained growth and success.Recognizing that culture plays a crucial role in successful integration, Nick focused on cultivating a shared culture that celebrated the unique strengths of each organization while fostering unity. Nick nurtured an environment of trust, collaboration, and mutual respect. By encouraging open communication and promoting a sense of belonging, he fostered a unified culture that propelled innovation and enhanced employee engagement. Nick also played a key role in shaping the business and commercial strategy of the combined entity. He identified new opportunities and formulated a comprehensive strategy that maximized the strengths of both companies. Working closely with key stakeholders, Nick established a roadmap for business expansion. Throughout the integration process, Nick exhibited exceptional leadership, communication, and change management skills. By effectively communicating the vision, goals, and progress of the integration, he garnered support and alignment from employees, executives, and external stakeholders. The establishment of shared ways of working, a unified culture, and a robust business and commercial strategy laid the foundation for long-term growth, enhanced competitiveness, and increased customer satisfaction. Nick's role in this process was instrumental, leaving a lasting impact on the organization's success and trajectory.

Lugano, Switzerland

Nick assumed the role of International Product and Deployment Leader, spearheading the successful launch of a groundbreaking cross-platform planning solution, Media Impact, in more than six countries within a remarkably short timeframe.Media Impact revolutionizes the planning landscape by seamlessly integrating diverse data sources such as TV, Radio, Online, and OOH, enabling clients to optimize their media investments with unprecedented efficiency.Key responsibilities in this role encompassed:- Crafting and executing the international product, business, and market strategy, aligning with overarching organizational objectives. This involved extensive research, analysis, and forecasting to identify target markets, assess competitive landscapes, and establish effective go-to-market plans.- Developing comprehensive business plans that encompassed international market launches, ongoing product support, and expansion initiatives. Nick assumed direct oversight of these activities, ensuring adherence to timelines, budgets, and performance metrics.- Leading a dedicated team of go-to-market and technical specialists, providing guidance, mentorship, and fostering a collaborative environment. Nick's leadership was instrumental in driving alignment, optimizing team performance, and achieving strategic goals.Through Nick's astute leadership and strategic acumen, the international launch and subsequent growth of Media Impact were executed with precision and speed. Nick's role in developing and managing the product, business, and market strategy played a pivotal role in positioning Media Impact as a transformative solution in the media planning landscape.This position additionally entailed overseeing the acquisition and seamless integration of a small northern European company into the broader Nielsen landscape, while preserving its innovative culture and ensuring successful adaptation for scalability.

Lugano

As Client Service Executive, Nick's role was to work closely with cross-functional stakeholders, including product managers, engineers, designers, and marketers. Drawing from a deep understanding of business objectives, technological feasibility, and resource availability, Nick conducted thorough evaluations of incoming demands, setup and ran the intake process across technology platforms in the international media space including user interfaces and operational technology enhancements. This included developing a clear and compelling product roadmap.With strong project management skills, Nick meticulously organized the demand and request pipeline, ensuring clear visibility into the status and progress of each initiative. Through effective communication and collaboration with cross-functional teams, he facilitated the smooth flow of information, eliminating bottlenecks and fostering timely decision-making.

Lugano, Switzerland

As the Client Service Manager for Europe's Advertising Information Services at Nielsen, Nick assumed a pivotal role in fostering strong partnerships and serving as a key liaison between the Client Service, Commercial, Product, and Technical teams. With a focus on nurturing and expanding the business locally, Nick played a critical role in driving change initiatives and ensuring alignment with global strategies.Key responsibilities included:- Strategic Partnerships: Nick cultivated strategic partnerships with clients, working closely to understand their unique needs, challenges, and objectives. - Cross-Functional Collaboration: Nick facilitated effective collaboration and communication between the Client Service, Commercial, Product, and Technical teams. By fostering a cohesive and integrated approach, he ensured seamless coordination and alignment across all departments, driving efficiency and maximizing client satisfaction.- Business Growth and Development: Nick proactively identified opportunities for business growth within the European market. By staying abreast of industry trends, competitor analysis, and market insights, Nick played a key role in identifying new revenue streams, expanding Nielsen's footprint, and driving sustainable growth.- Change Management: Nick acted as a catalyst for change, advocating for process improvements and operational enhancements. By collaborating with internal stakeholders, he identified areas for optimization, implemented best practices, and drove initiatives to streamline workflows, increase operational efficiency, and enhance overall client experience.- Global Alignment: Nick ensured that regional strategies and initiatives were aligned with global objectives and guidelines. By actively engaging with global teams and participating in strategic planning sessions, he provided valuable insights and perspectives that helped shape and align regional efforts with overarching organizational goals.

Lugano, Switzerland

Nick assumed a multifaceted role as the leader responsible for the sales, development, and evolution of Nielsen's Television Analysis software—a comprehensive tool widely utilized by broadcasters, agencies, and advertisers across 40 countries. With a daily user base exceeding 13,000, this software served as the go-to solution for all TV analysis needs.Integral to Nick's responsibilities was the adept management and mentorship of a team of Product Managers. Demonstrating exceptional proficiency in work delegation, performance management, training, and recruitment, Nick fostered a high-performing and cohesive team environment.Furthermore, Nick held a broader accountability for overseeing and advancing the International Media Software Portfolio, encompassing Television, Radio, and Advertising Services. This comprehensive suite of solutions catered to the needs of media sellers, publishers, broadcasters, agencies, and advertisers. In this capacity, Nick focused on driving growth, ensuring seamless delivery, and upholding high standards of quality within a cost-efficient and dynamic environment.By seamlessly blending technical expertise, leadership acumen, and effective team management, Nick played a pivotal role in propelling the success and evolution of Nielsen's Television Analysis software and the broader International Media Software Portfolio. His contributions not only resulted in the continued growth of the client base but also fortified Nielsen's position as a trusted industry leader in the realm of media analysis and software solutions.

Lugano, Switzerland

In the role of Product Manager, Nick demonstrated exceptional leadership and strategic acumen in overseeing the development and deployment of Arianna, a television audience analysis software, across multiple new markets spanning different regions. Key responsibilities in this role included:- Development and Deployment: Nick led the end-to-end development and deployment of Arianna in new markets. This involved collaborating with cross-functional teams to define product requirements, prioritize features, and ensure timely delivery. - Market Analysis: Nick conducted thorough market analysis to identify new opportunities and assess market potential for Arianna. By studying market trends, competitor analysis, and customer insights, Nick provided valuable recommendations for positioning, pricing, and marketing strategies to maximize the software's success in each target market.- Support for New Country Roll-outs: Nick played a pivotal role in providing comprehensive support for new initiatives related to Television Audience Analysis Software. This included collaborating with cross-functional teams, such as Sales, Marketing, and Technical Support, to ensure seamless integration and alignment of all aspects of the software offering. By facilitating effective communication and coordination, he ensured that the needs of clients were met throughout the entire customer journey.- Project Management: Nick assumed the role of project manager for various initiatives, particularly during the ideation and delivery phases. By applying strong project management principles and methodologies, he ensured the successful execution of initiatives, adhering to timelines, budgets, and quality standards. Furthermore, Nick prioritized client satisfaction, working closely with stakeholders to address any issues or concerns, and delivering a final product that exceeded client expectations.

Lugano, Switzerland

Accountable as a single point of contact for distributors and sister companies for their daily support related to the Television Audience Analysis Software as part of the company headquarters. Provide training, assistance and consultancy on the use of the software. Analyzed and launched new markets (New Zealand, South Africa) with the now dominant Television Analysis Software in each respective market.

Sydney, Australia

Nick assumed comprehensive responsibilities encompassing data analysis and software management for Networks/Broadcasters and Agencies, pertaining to the Television Audience contract. This role entailed ensuring utmost client satisfaction through diligent account management, including training and support provided to prominent entities such as Channel Seven, Network Ten, Southern Cross, and various agencies.Of particular significance was Nick's instrumental contribution to localizing and customizing international analysis software to suit the unique requirements of the Australian market. Collaborating closely with the product team in Switzerland, he leveraged expertise and market insights to tailor the software specifically for the Australian audience, ensuring optimal performance and functionality.Nick was instrumental in the successful launch of Arianna software within the highly competitive Australian market. Through diligent coordination, effective communication, and strategic implementation, he facilitated a seamless introduction of Arianna to the Australian market, garnering acclaim and widespread adoption.Nick's invaluable contributions played a pivotal role in elevating the data analysis and software landscape within the Television Audience contract, establishing a strong foothold within esteemed Networks/Broadcasters, Agencies, and the broader Australian market.