Assembled and managed a fully remote creative team of 11 including designers, copywriters, project managers, social media strategist, photographer and videographer. Oversaw development of design and copy solutions for B2B marketing assets across multiple industries and internal communications.Assets developed by the team included:• Social media campaigns• Digital banners• UI design for the customer facing website• Email• Print collateral• Trade shows• Logo development• Information design• Direct mail• Annual report• PackagingAdditional creative accomplishments included:• Development and implementation of new brand guidelines resulting in increased brand recognition• Acted as brand manager including directing global creative teams ensuring brand consistency• Introduced new social media strategies that increased engagement by 38%• Direction and review of external agencies and freelancers to ensure best-in-class creativeAdditional non-creative accomplishments:• Identified job flow efficiencies improving productivity by almost 50%• Developed creative brief resulting in nearly 30% less revisions• Acted as traffic manager to ensure that deadlines were met and requests were properly assigned

Managed in-house creative department consisting of 10 designers and copywriters. Oversaw development of design and copy solutions for both customer facing marketing assets and internal communications. The team produced 1,800+ digital/print design solutions yearly for both B2C and B2B audiences. Acted as brand manager which included establishing brand direction and ensuring adherence to brand guidelines.Assets developed by the team included:• UI design for the customer facing website• Social media campaigns• Digital banners• Email• OOH• Branch signage and LED boards (animated and static)• Print collateral• Trade shows• Logo development• Environmental design• Information design• Sports sponsorship (arena/stadium graphics and animations, NASCAR car design, hospitality suites)• ATM screens• Direct mail• Credit and debit cards• Annual report• ESG reportAdditional creative accomplishments included:• Development and implementation of new brand guidelines• Establishment of exterior signage system• Partnered with and directed external agency on broadcast and photo shoots • Partnered with internal BRG groups to develop assets promoting diversity and inclusion• Direction and review of external agencies and freelancers to ensure best-in-class creativeAdditional non-creative accomplishments:• Established job flow process to create efficiencies and maximize output• Developed design brief to ensure creative alignment by requesters and creatives• Acted as traffic manager to ensure that deadlines were met and requests were properly assigned• Led initiative to procure vendor and establish branded merchandise offerings

Managed in-house design team responsible for producing digital and print materials.

Managed a group of six designers while also collaborating with copywriters, vendors and production team. • Developed web design, print collateral, package design, brand strategy and innovation, brand architecture, identity design, in-store design and trade show design. Art direction of photographers and vendors. Maintained budget parameters and made client presentations• Part of an ideation think tank that partnered with international clients to create conceptual ideas to expand brand offerings• Supervised design on global brands from conception to completion• Developed design standards and became steward of international brands• Clients included: Procter & Gamble Professional, 3M, Shell Lubricants, Pennzoil, Quaker State, The Scotts Company and The Home Depot

Developed package and web design, brand strategy and innovation for Fortune 500 companies.• Led and collaborated on identity design, package design, print collateral and environmental design• Clients included: Shell Lubricants, Pennzoil, Quaker State, Rain-X, Black Magic, Gumout, PepsiCo,Frito Lay, Tropicana, Bob Evans, Coca-Cola, Boise Paper, Colgate-Palmolive, Perfetti Van Melle,Rust-Oleum, Brine, Cincinnati Children’s Hospital Medical Center, Kodak, University of Cincinnati, Johnson Investment, Rubbermaid, Pierre Foods, and Golden Corral