Nick Cimarusti Email & Phone Number

Sydney, New South Wales, Australia

In this role, I led integration of our local Customer Engagement & Insights Business Unit into the South East Asia/South Korea region and this included the following:* Working with the regional teams to understand existing processes and identifying best-fit solutions for local needs that also adhered to regional processes.* Implementation of a new data and reporting platform through a Data Pillar Implementation methodology utilising Amazon Web Services (AWS) across Sales, Marketing, and Medical.* Development of Go-To-Market targets for KPI measurement across the region and working with the regional team to identify areas of opportunity for further customer engagement.* Launching of Next Best Actions based on defined criteria of previous customer behaviour to generate suggestions in Veeva of what to do in the next customer interaction.* Membership in the Human Pharma Leadership Committee to represent Commercial Operations/Go-To-Market and deliver monthly activity and sales updates for interactive discussion and action.* Coaching team members and managing change as roles and processes changed as a result of the regional integration.

Sydney, New South Wales, Australia

In this role, I drove the further expansion of our customer strategy to build upon the progress made to date to further understand our customers and generate insights for action across the Human Pharma Team by doing the following:* Identifying and designing new functions including Customer Experience (CX), Data Science methodologies, Medical Education Best Practice, Content Strategy and Best Practice, and further focus on Digital/Multi-Channel solutions to enhance the customer experience.* Introducing a Data Science and insights culture across Human Pharma and building databases to incorporate customer data to utilise Machine Learning to predict best practice for future customer outcomes.* The newly created Customer Experience (CX) function focused on Customer Journey Mapping, developing a CX strategy across Human Pharma, Voice of the Customer (VoC) insight generation, Intergrated Customer Plans, and the creation of CX principles for BI customers.* Evolution of our digital/multi-channel offering saw an increase in webinar engagement and satisfaction, the introduction of remote detailing, enhanced website development and engagement, and increased engagement of both One-to-One and Marketing emails through click-through rate measurement. Multi-Channel Campaigns based on segmentation and A/B testing were driven using the Adobe Marketing Cloud Platform.* Content development best practice focused on more efficient and engaging content building and partnering with customers to co-develop content. Content tagging and a single global production agency were key focuses for the content strategy.* Strategic/Behavioural Segmentation was introduced and trained across functions to define personas, identify appropriate segments per customer, how to interact with different segments using tailored content and messages, and to track customer movement along segments.

Sydney, New South Wales, Australia

In this role, I led the expansion of Boehringer Ingelheim's Customer Relationship Management space to complement our CRM platform/processes and to help understand more about our customers. This included the following:* Designing of new roles and expanding functions within the team to include Customer Segmentation & Targeting, Field Force Territory Shaping/Optimisation, Sales and Marketing Customer Action Plans, Field Force/Marketing Effectiveness, Customer Innovation, and Digital expertises.* Implementation of BI's first ever data warehouse to aid the availability of all key data sources to run KPI, Sales, and flexible ad hoc reports through both MicroStrategy and Cognos platforms.* Development of a novel process to segment customers through objective data sources and predictive modelling methodologies with 85% plus accuracy.* Introduction of Sales Action Plan processes and tools at the customer and territory level to help maximise customer activity levels based on territory potential.* Evolution of Sales target setting processes, performance and incentive platforms.* Introduction of BI's first digital initiatives to include Closed Loop Marketing, One-to-One Customer Email Engagement, and Adobe Marketing Platform.* Partnering with HCPs to understand areas of opportunity looking at untapped potential for further value and putting in place adherence initiatives and new forms of customer segmentation.* Design, implementation, and driving of change management of the new Veeva CRM platform across all Human Pharma functions.

Sydney, New South Wales, Australia

This was my first role at BI focusing on the implementation of BI's new Customer Relationship Management platform and associated processes. The success of this project would determine if BI would expand its customer strategy for the future. My focus in this role was:* Implementation of Boehringer Ingelheim's new Siebel CRM system to the Human Pharmaceutical Division which was considered BI's biggest project to date. * Development and building of a cross functional multi-department project team for implementation that spanned across internal, external, regional, and global functions.* Full change management and training of end users across Sales, Marketing, Medical, and Administration teams.* Regular review and introduction of new modules to meet user and business needs and training to achieve greater than 98% consistent usage across functions.* Development and introduction of KPI and tracking reports across Sales, Marketing, and Medical.

Sydney, New South Wales, Australia

In this role, I designed and implemented Customer Relationship Management (CRM) platforms and processes as well as reporting platforms and data structures for the pharmaceutical industry across ANZ including:* Collaborating and consulting with several pharmaceutical companies to explore their needs and developing customized CRM solutions and processes.* Implementing new reporting solutions based on client needs and building the needed data structures.* Leading cross functional teams consisting of technical and business roles to manage the success of projects.* Working intensively with internal and external teams to explore new solutions and technologies to evolve CRM and Reporting offerings.* Being recognized across several clients as a key partner in driving the success of their projects and presented awards for my work.* Managing a team of 7 project managers and guiding them for success in their projects.

Sydney, New South Wales, Australia

TechStaff was a boutique recruitment agency that specialised in job placements for the scientific and technical fields. In this role I served as both the Sales/Marketing person to build relationships with clients to recruit for and also identified, interviewed, and appointed potential candidates for contract and permanent roles.

Lidcombe, New South Wales, Australia

This was a contract position where I was working as a Laboratory Technician testing samples across NSW for contamination.

Los Angeles, California, United States

In this role I worked in the Chemistry and Materials laboratories testing solutions and parts for the main engine of the Space Shuttle.