Digital Marketing Intern
Content Creation: I contributed to the research and development of editorial, programmatic, and YouTube content.Competitive Analysis: I identified content gaps through competitive research, enabling strategic content development.Content Optimization: I optimized existing articles to enhance click-through rates, driving traffic to our highest-converting pages.Data-Driven Insights: Using Amplitude, I analyzed article performance data (traffic and conversion rates), which informed the creation of new content and improvements to low-conversion pages.SEO Initiative: I collaborated with my supervisor to implement a major SEO initiative in support of a novel feature release.