Nick Kowalczyk Email and Phone Number
I want to help you leverage paid media and data analytics to attract, convert, and retain customers without jargon.I aim to make data-driven marketing easy to understand and accessible for all marketers.Over the past 9 years, I've worked with startups, small businesses, and enterprise companies to help them leverage data-driven marketing strategies to increase customer acquisition, retention, and revenue.-I started my career in paid media at 18, helping local businesses use Google Ads to attract customers.I failed. Why? I didn't understand how to use data-driven marketing to grow my clients' businesses.I realized that most businesses face the same challenge: they need help with paid media and data analytics. But most companies don't have the tools or expertise to solve these problems—and that's where I knew I could make a difference! I spent the next 7 years of my career developing my interpersonal and technical skills to become a successful, data-driven paid media agency owner.Within the first 3 years, I built and managed a paid media team, which grew to 6-team members. The team generated 7,000 attendees for 500 events per year, managed 40 healthcare publications' paid media accounts, and earned millions of dollars in revenue for the organization.On my journey to become a paid media agency owner, I dedicated the next 4 years to learning web & data analytics. I took courses on statistics, web development, and data science, which have equipped me with the skills needed to be a valuable data analyst. I learned how to manage large datasets using SQL, how to create models in python, and build websites.The knowledge I gained through these 7 years has allowed me to develop my unique approach to combining data analytics and paid media.At this time, Covid-19 began, and with all the time saved from not having to commute, I decided to take the leap and start my data-driven, paid media agency.Enter, Well-Oiled Marketing. In just 2 years, my partners and I have built Well-Oiled Marketing into a thriving and profitable business. We specialize in helping our clients get more from their paid media campaigns by providing a holistic approach that combines data analytics with digital advertising strategies.We currently have clients in various industries using our services to drive results.I love helping people learn how to make the most of their paid media campaigns and take advantage of data analytics opportunities to better understand their customers' needs and behavior.If you're looking for someone to help you do that, give me a shout!
Well-Oiled Marketing
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PartnerWell-Oiled Marketing Aug 2020 - PresentSomerset, New Jersey, United StatesOur mission is to help marketers utilize paid media and data to attract, convert, and retain customers without jargon. We specialize in helping our clients get more from their paid media campaigns by providing a holistic approach that combines data analytics with digital advertising strategies.I aim to make data-driven marketing easy to understand and accessible for all marketers.I love helping people learn how to make the most of their paid media campaigns and take advantage of data analytics opportunities to better understand their customers' needs and behavior. If you're looking for someone to help you do that, give me a shout!
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Senior Manager, Marketing Analytics At L'OréalL'Oréal Jan 2023 - Jul 2023New York, New York, United States -
Manager, Marketing AnalyticsL'Oréal Jun 2021 - Jan 2023New York, New York, United States
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Associate Director, Digital Marketing & Data AnalyticsMjh Life Sciences™ Nov 2020 - Jun 2021Cranbury, New Jersey, United States -
Senior Manager, Customer Analytics And BehaviorMjh Life Sciences™ May 2019 - Nov 2020Cranbury, NjAssisting in the creation of a healthcare marketing agency that leverages our publications' behavioral data to differentiate our offerings in the market. Currently, developing our digital marketing capabilities, creating a process and methodology to support our clients' digital marketing efforts, and supporting the sales process by presenting our abilities at client pitches.• Automated the Physician Level Data reporting for MJH Life Sciences and its newly acquired brands by creating an application in python that would take user inputs from a ticketing systems (JIRA, Google Sheets), create Physician Level Data reports based-off user ask from the ticketing system, send reports to sales associates through email, and track approval of internal stakeholders on report design. This program effectively minimized the reporting workload of project managers and data analysts, saving the organization nearly 140 hours of work per month. A few packages and APIs used for this project: pandas, selenium, smtplib, Jira API, Eloqua API, OneCount Api, and Tkinter. • Developing a Physician Level dashboard that enables key stakeholders to evaluate and visualize healthcare providers' behavioral interactions on our digital assets utilizing our disparate data sources APIs' to collect, organize, and display our data to form actionable insights for our marketing efforts. • Improving the current advisory research panel database by restructuring the way that our team recruits, authenticates, and houses our proprietary data. My goal is to grow our database by 25% annually.
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Digital Marketing ManagerMjh Life Sciences™ Jun 2018 - May 2019Cranbury, NjInitiated the creation of a digital marketing department, which grew to a 6-person team that managed a $1.5 million annual digital marketing budget, generated 7,000 attendees for 500 events, developed robust digital marketing strategies for 40 healthcare publications and earned millions of dollars in revenue for the organization. • Decreased stakeholders’ complaints by 50% by increasing ad operations campaign fulfillment to 98% via 8 new and innovative digital marketing avenues, which increased impressions for our client media buys.• Maintained and updated multiple python scripts to automate the ad operations auditing process by using Microsoft, Google Ads, and numerous other digital marketing platforms APIs' to cut manual auditing time by 95%.• Established a new revenue stream by developing a display remarketing program that enables 1-to-1 personal advertising by leveraging MJH's physician behavioral data, resulting in $60,000 in revenue in the first 3 months of product launch.
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Digital Marketing SpecialistMjh Life Sciences™ Aug 2017 - Jun 2018Cranbury, NjIntroduced digital marketing best practices to the organization, which led to the centralization and development of data sharing between 12 digital marketing tools across 20 publications, respectively. Designed and formalized a 42-point KPI tracker, and led digital marketing initiatives for underperforming live events, which resulted in better remarketing and conversion tracking practices, cut inefficient digital marketing spend by thousands of dollars, and increased attendance at live events. • Centralized and updated 12 digital marketing tools, platforms, and tracking codes across 20 healthcare publications respectively which alleviated the organization from disparate and inaccurate marketing data arming the organization with better ROI, ROAS, and attribution reporting saving thousands in digital spend.• Met with stakeholders to formalize 42 digital marketing Key Performance Indicators (KPIs), enabling brand directors to monitor their publications brand awareness, thought leadership, and lead generation at a glance. Developed a dashboard that tracked each KPI in real-time, allowing the organization to launch, diagnosis, and evaluate marketing campaigns instantly, saving thousands of dollars in inefficient marketing spend. • To combat year over year attendance drop at 8 of MJH’s most prominent live oncology CME meetings, I developed a digital marketing strategy that enhanced our websites UX and created a cohesive customer journey that leveraged several innovative marketing and remarketing channels resulting in a 420% lift in conversion rates (.5% to 2.6%), increased overall attendance by 41%, generated over 10,000,000 impressions, and collected 1,000 physician-level data occurrences.
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Marketing AssociateMjh Life Sciences™ May 2017 - Aug 2017Cranbury, NjDeveloped marketing strategies in collaboration with the franchise management teamincluding all live, print, online and enduring programming
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Marketing InternMjh Life Sciences™ Mar 2017 - May 2017Cranbury, New JerseyDevelops marketing strategies in collaboration with franchise management teamincluding all live, print, online and enduring programmingo Coordinate promotional efforts with collaborative partners for co-sponsored activitieso Organizes the preparation of proposals and presentations using marketing resourcematerials such as brochures, data, slides, photographs, and reportso Create and maintain business lead databases for HRA, DMD, and Corporate programpromotion to supporterso Provide monthly report of lead qualification activity – based on marketing softwaresystemo Prepare marketing reports by collecting, analyzing, and summarizing sales datao Coordinate creative for email marketing: newsletters, banner ads, e-newsletters, socialmedia campaigns, etco Supports sales staff by providing sales data, market trends, forecasts, account analyses,new product information; relaying customer services requests.o Researches competitive products by identifying and evaluating product characteristics,market share, pricing, and advertising; maintaining research databases.o Monitors budgets by comparing and analyzing actual results with plans and forecastso Establish and maintain timelines for marketing plans and engagement campaigns,reporting the key metrics on a monthly and project basiso Maintain and enhance relationships with internal sources that assist our organizationwith our promotional efforts including: clinical services, IT and creative services.o Plans live meetings by identifying, assembling, and coordinating requirements;establishing contacts; developing schedules and assignments; coordinating mailing listso Coordinate all details of conferences promotional efforts including handouts, doordrops, pull ups, directional signage, program ads – coordinates shipping materials withmeeting management teamo Coordinate the appearance of all Organization print and electronic materials such asletterhead, use of logo, brochures, etc.
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Patient Relationship Management InternNovo Nordisk Jun 2016 - Aug 2016PrincetonSupporting the Patient RM (Relationship Management) Team to audit, evaluate, and align on improving the Cornerstones4Care enrollment process via multi-channel tactics with the ultimate goal of impacting the improvement of the user experience for our entire patient pool.Lend the Cornerstones4Care team insights into how we may improve the enrollment process for patients with diabetes and will provide feedback on how we may evolve the program to better meet the needs of our customers and the patients we serve.• Perform an audit multi-channel drivers into Cornerstones4Care including, web, BRC, phone, and Fax• Provide a high level overview of the user experience• Provide any recommendation for improvement and/or highlight any efficiencies• Provide a competitive analysis vs. competitor support programs• Monitor the ongoing RM streams associated with Cornerstones4Care and competitor offerings to ensure reconciliation -
Digital Marketing Consultant99Robots Oct 2015 - Feb 2016• Implemented 200+ Pay Per Call campaigns, reaching 4000 calls a week, through WordPress and Facebook • Managed multiple clients’ Pay Per Click campaigns by: producing google ads, formulating better landing pages, managing clients’ google ad words campaigns, producing higher google quality scores, reducing new customers’ acquisition cost by 25%, raising clients’ closing rates by as much as 28%, and presenting standard performance metrics reports on a weekly basis • Designed a 7 step sales process and directed sales training • Developed lead generating tactics for new clients, which created a large increase in leads per day • Conducted affiliate marketing campaigns through social, display, and search methods -
Sales Team Leader (Stl), Rutgers Sales TeamAroundcampus Group May 2015 - Aug 2015Rutgers University• Created a marketing platform for over 300 businesses in the New Brunswick area, publicizing these companies to a target audience of over 45,000 people. Led a team of 4 sales professionals and generated over $65,000 worth of sales within 3 months• Leadership Experience• Participated in extensive Leadership training for 2 weeks at the Sales Foundations Academy at UNC-Chapel Hill• Led, motivated and managed 4 team members• Maintained and organized 8,400 daily sales records • Developed and administered 300 sales contracts • Created efficient and systematized spreadsheets for team members to evaluate their daily sales• Led the team to 51% sales growth when compared to last year’s team in the same territory• Achieved top 20 sales team ranking in the nation• Sales Experience• Averaged 35 in-person sales calls per day for this 12 week internship for a total of 2,100 sales calls• Sold $10,000 in advertising in print, online, and mobile platform• Enhanced interpersonal and time-management skills • Uncovered marketing needs through focused prospect interactions -
Intern, Life Science Client Services GroupManagement Science Consulting May 2014 - Aug 2014Allentown, Pennsylvania Area• Managed multiple data warehouse installations for pharmaceutical clients and conducted ad-hoc analytics• Administered data warehouses via phpMyAdmin interface to load, process, quality control and deploy pharmaceutical sales and marketing data• Utilized SQL to process large datasets locally prior to loading onto development servers.• Conducted quality control review of new reports and interfaces prior to client deployment on production systems • Collected, processed and assembled data from disparate sources for sales professional deployment analysis
Nick Kowalczyk Education Details
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Economics
Frequently Asked Questions about Nick Kowalczyk
What company does Nick Kowalczyk work for?
Nick Kowalczyk works for Well-Oiled Marketing
What is Nick Kowalczyk's role at the current company?
Nick Kowalczyk's current role is Web Analytics & Paid Media Expert | Founding Partner at Well-Oiled Marketing | I Help Marketers Utilize Paid Media + Data to Attract, Convert, and Retain Customers.
What schools did Nick Kowalczyk attend?
Nick Kowalczyk attended Rutgers University-New Brunswick.
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