Nick Lashinsky Email & Phone Number

San Diego, California, United States

• Lead public relations and communications activities for global advertising technology company• Develop overall corporate communications strategy and serve as day-to-day liaison for external public relations and analyst relations firms • Work with internal and external counterparts around the world to develop comprehensive strategy to launch Glance consumer product with global telecommunications companies and original equipment manufacturers in North America and Europe• Manage a team to include Public Relations + Communications Manager • Partner directly with C-Suite, company executives, subject matter experts, key stakeholders and marketing team to develop public-facing narrative• Direct on-going programs to include: industry events, awards and recognition, recruitment marketing and culture, thought leadership and speaking opportunities• Write all news releases and work in conjunction with external public relations firm and content team to develop bylines and stand-alone story pitches• Partner with product marketing and business development teams to understand solutions, products and partnerships to develop compelling industry stories• Point person for crisis communications, including comprehensive planning and procedures• Work with external analyst relations firm to manage briefings and secure key rankings from influential industry analysts from Gartner, Forrester and IDC, among others

Greater San Diego Area

• Developed overall corporate communications strategy for global PR team and served as day-to-day liaison for external public relations firm • Managed and mentored a team, including interns• Provided quarterly and annual reporting to parent company Singtel for earnings releases• Maximized brand presence and executive thought leadership in endemic industry publications• Cultivated and maintained relationships with media and influential influential industry analysts• Worked with external PR agency to arrange interviews for subject matter experts and prepare them for successful media interactions • Ensured brand consistency across in all PR and marketing efforts• Worked with internal teams on awards, social media, thought leadership and speaking• Conducted market research that informed the strategic go-to-market planning and implementation of public relations and marketing plans• Founding Member of AdTechCares, an industry consortium of 50+ partners committed to corporate social responsibility

Greater San Diego Area

• Worked as a senior strategic partner to clients, offering guidance and counsel • Identified key priorities / deliverables for clients and helped set and manage expectations as part of day-to-day communication• Oversaw monthly and quarterly activity reports• Monitored client program goals and addressed challenges, recommending change of course, as necessary• Led creative brainstorms in group and team meetings • Communicated client priorities to junior team members, ensuring deadlines were met• Monitored and managed junior team billable hours for clients, against monthly retainers• Drafted and edited news releases, pitch letters and communication materials• Regularly pitched trade and national business media on behalf of clients

San Diego, Ca

• Served as account lead for multiple public relations and marketing clients• Developed integrated, strategic public relations plans and tactical planning documents• Managed crisis communications and reputation management for clients, including development of crisis communication talking points and plans• Collaborated with account, creative and specialist teams to build and execute strategic public relations and marketing plans• Drafted strategic senior executive talking points for interaction with media and speeches• Ensured brand and messaging consistency throughout campaign deliverables• Researched and recommended appropriate public relations and marketing channels and delivery tactics• Performed primary and secondary, quantitative and qualitative research• Provided comprehensive project management, including analytics and reporting as well as ongoing budget monitoring and management• Secured top-tier coverage for clients in endemic industry and consumer outlets• Mentored junior members of the team

Washington D.C. Metro Area

• Led and executed national, regional and local public relations programs and campaigns for corporate, energy and non-profit clients• Planned and completed all aspects of public information meetings, including stakeholder outreach, risk management, crisis communications and media training, for high-profile government client• Drove benchmarking study for international energy client and perception audit for global intellectual property company• Provided strategic counsel and media relations outreach to include local and national placements• Managed social media platforms—including editorial calendar creation—using Hootsuite• Drafted news releases, fact sheets, infographics and advertising copy• Engineered advertising campaign on Washington, D.C. Metro transit system • Oversaw website redevelopment and launch for national non-profit organization• Supervised internal client team members

Vienna, Va

• Developed and implemented public relations and corporate communications strategy for Billy Casper Golf and its portfolio of 150+ golf courses • Managed crisis communications and reputation management including development of crisis communication plan and fielding reporter phone calls• Drafted and executed public relations programs and campaigns that secured top-tier coverage in national, regional, local and golf industry news outlets • Launched social media platforms (Twitter, Facebook) for consumer, employee and media outreach, driving more than 1,000 Twitter followers in less than 90 days• Managed crisis communications and reputation management including development of crisis communication plan• Produced quarterly company newsletter to 5,000+ employees and monthly national e-newsletter distributed to 1,000+ industry leaders

Washington, D.C.

• Led communications efforts for the National Commercial Builders Council and Women’s Council • Editor-in-Chief of Commercial Builder and Building Women (quarterly trade publications)• Wrote content—feature stories, profiles, industry news, executive summaries—for magazines, e-newsletters and websites• Facilitated Awards of Excellence program for National Commercial Builders Council• Staffed annual International Builders’ Show and Board of Directors meetings and served as Board liaison for both National Commercial Builders Council and Women’s Council

Fairfax, Va

• Associate Editor for the Society’s quarterly magazine, ASTROnews• Wrote content for magazine, patient information materials, press releases, fact sheets, brochures and bi-weekly e-newsletter• Pitched and distributed press releases to media• Coordinated the press room at ASTRO’s Annual Meeting in conjunction with communications staff• Staff liaison to Publications Committee

Mclean, Va

• Editor of The Analyst, a quarterly trade publication for the water treatment industry • Maintained association website by managing and updating content using Dreamweaver• Responsible for event promotion, sponsorship solicitation, exhibit sales and advertising sales• Worked with Board of Directors and volunteer leadership as a committee liaison

Washington, D.C.

• Facilitated annual awards ceremony for the association’s national conference that drew 3,000+ attendees• Maintained association website working in partnership with Webmaster• Wrote articles, briefs and press releases for web site, National Guard magazine and for release to the media• Performed public affairs and administrative tasks for communications department of 50,000-member private, non-profit lobbying organization on Capitol Hill