Senior-level creative with over 15 years of experience designing and directing B2C/B2B brand andmarketing creative. Proven background in designing, executing, and stewarding brand identity systems,visual design systems, asset libraries, and multi-channel marketing/campaign creative.I'm passionate about telling stories through emotionally engaging brand/marketing creative, and building systems that make this process efficient and scalable. WHAT I OFFER:🎨 15 years of design experience crafting and stewarding a diverse group of B2C and B2B brands 🚀 Campaign, GTM, Product, Content, Lifecycle/Customer Journey, and Growth Marketing chops🧑💻 Flexibility to lead, work collaboratively, or independently as needed within creative teams💙 A passion for evaluating and refining internal workflows/design systems👨🎨 Experience managing in house and agency based creative teamsMY IDEAL ROLE:📐 Sr./Principal Marketing/Brand Designer, AD, ACD, at an in-house brand studio or equivalent🖐️ Hands-on design work with art/creative direction responsibilities🏠 Remote-first preferred but not required for the right fit👨🚀 A mission I can believe in, promoting a brand that solves real world problems and fuels my passion
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Creative DirectorZalta CapitalAustin, Tx, Us -
Freelance Designer / Art DirectorSelf-Employed Jan 2010 - PresentAustin, Texas, United StatesCurrent Client (June 2024-Present): Pulse/NRZCompetitor/Audience Analysis, Brand Identity DevelopmentContract design and art direction across a broad array of industries/disciplines: Marketing Agencies, SaaS (B2C, B2B/Enterprise), Fintech, E-commerce, Entertainment Media and more... -
Sr. Designer And Art DirectorShyftlabs Oct 2023 - Jan 2024Austin, Texas, United StatesLed discovery, design and documentation of ShyftLabs' brand identity system. -
Senior Designer, Global Brand StudioEvernote Oct 2021 - Feb 2023San Francisco, California / Austin, TexasConcept development and design for Evernote's largest and highest performing seasonal campaign to date (Bookings +14% vs PY, New Users +31% vs PY).Supported Evernote's Global Brand Studio with integrated cross channel marketing creative.Design for Evernote's Growth/Habit work stream with content development and ideation which led to significant increases in weekly active users. -
Brand Design LeadEarnup Oct 2019 - Mar 2021San Francisco, CaliforniaLed hands-on brand and growth design/creative direction for a suite of financial wellness products.Brand refresh and redesign of EarnUp's entire website (end to end sole contributor from research and ideation through wireframes, visual design, illustration/animation, and build/QA with front-end engineers).Created a differentiated B2C brand and new site for our mortgage data analytics platform.Built out our brand design language, guidelines, asset libraries, and workflows.Collaborated closely with product designers and engineers on our pattern and component libraries to ensure consistency between product and marketing. -
Brand Design Lead (Contract)Earnup Jul 2019 - Oct 2019San Francisco Bay Area -
Brand And Growth Marketing, Creative Direction And DesignWeebly Sep 2017 - Jul 2018San Francisco Bay AreaDesign and creative direction for data-driven growth and brand marketing initiatives fueling business growth through rapid testing, learning, and optimization. Worked closely with the product standards team to ensure our atomic design system (components/pattern libraries) and brand standards were seamless and synergistic.Worked with marketing executives and a cross-functional task force to review and improve creative workflow and processes. -
Associate Creative Director, BrandStubhub Jul 2014 - Feb 2017San Francisco Bay AreaProvided oversight, approval, and creative direction for internal and external marketing initiatives. Hands-on design/production work in tandem with creative concept development, on-boarding, and collaboration with internal creative team and agency partners. Defined visual direction for the brand and translated strategic goals into innovative marketing creative across all mediums.Supported StubHub through 2 re-brands with our agency and internal partners. From competitive analysis and ideation, through documentation and roll out (logo re-design, new color pallet, guidelines for typography, imagery/photography, iconography and illustration, product and program identity, and co-branding). -
Senior Visual DesignerStubhub Oct 2013 - Jul 2014San Francisco Bay AreaWorked as one of 2 senior-level designers reporting directly to Creative Director (team of 7).Lead workshop across our team to perform a brand audit, identify inconsistencies, build consensus around these discrepancies and turn them into a standardized brand pattern library deployed by all team members.Participation in MVP product workshop with designers from our unified web and native app teams.Assisted the Marketing team in developing a modular component-based approach to their pages in preparation for migration to a responsive unified platform.Participation in Design Thinking workshop across eBay Inc. led by John Maeda. -
Senior Designer And Project ManagerTicketmaster Jan 2010 - Oct 2013San Francisco Bay AreaDesigner and team manager focused on e-commerce UI/Visual design, brand development, and mobile. Design and production supporting artist websites, responsive storefronts, mobile applications, client-facing CMS, fan clubs, channel marketing, and E-commerce platform development.Clients Included: Jay-Z, U2, KISS, Coldplay, Justin Timberlake, Deadmau5, Rihanna, Tom Petty, Shakira, Maroon 5, Madonna, Kanye West, Bruce Springsteen, and several hundred top tier artists and entertainment brands. -
Senior Designer And Project ManagerLive Nation Jul 2009 - Jan 2010San Francisco Bay AreaDesigner and team manager focused on e-commerce UI/Visual design, brand development, and mobile. Design and production supporting artist websites, responsive storefronts, mobile applications, client facing CMS, fan clubs, channel marketing, and E-commerce platform development.Clients Included: Jay-Z, U2, KISS, Coldplay, Justin Timberlake, Deadmau5, Rihanna, Tom Petty, Shakira, Maroon 5, Madonna, Kanye West, Bruce Springsteen, and several hundred top tier artists and entertainment brands. -
Graphic Designer And PhotographerSignatures Network Jul 2007 - Jul 2009San Francisco Bay AreaManaged Online Creative queue supporting all departments design, production, and photography needs with a primary focus on web dev, e-commerce, and marketing departments. Built and operated on-site product photography studio. Facilitated digital asset management of 300+ client's inventory comprised of tens of thousands of unique SKUs. Established, evaluated, and maintained efficient creative workflow processes/standards for all design, production, and photography requests, workflow practices, and team resources.
Nick Masters Education Details
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Ongoing Professional Development -
International Relations And Affairs -
General Studies
Frequently Asked Questions about Nick Masters
What company does Nick Masters work for?
Nick Masters works for Zalta Capital
What is Nick Masters's role at the current company?
Nick Masters's current role is Creative Director.
What schools did Nick Masters attend?
Nick Masters attended Ongoing Professional Development, San Francisco State University, Cabrillo College.
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Nick Masters
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Nick Masters
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