Nick Nelson Email & Phone Number

Mokena, Illinois, United States

In late 2019, I was recruited to a regional sales management role where I oversee the sales of floating dock systems and ancillary products across the Midwest region. In this role, I drive growth by cultivating my diverse client portfolio comprised of commercial and municipal marinas, yacht clubs, real estate developers, homeowner associations, and general contractors. I maintain a robust sales pipeline by forging partnerships with key customers and industry influencers. As networking is vital to my success, I also am an active participant in tradeshows and conferences. In addition to prospecting, I provide technical product presentations at these events to demonstrate the integrity of our solutions. As a relationship builder and people person at heart, I get great fulfillment out of travelling throughout my 9-state territory to build relationships with my clients to ensure their satisfaction and success. If you are interested in industry-leading floating dock systems, marina design, or dock materials, get in touch with me at NNelson@meecosullivan.com.

Greater Chicago Area

What I truly enjoyed in this role were my many customer interactions during on-site sales calls designed to deepen product knowledge and develop strategies for selling into the retail market. By executing an innovative multi-channel marketing/sales campaign, and advising retail partners on product mix, promotional/sales initiatives and planogramming, I successfully expanded the value of the brand portfolio (currently $1.2M). My responsibilities included providing strategic and tactical direction to a team of 75 inside and outside sales professionals and 4 independent rep groups.Key Achievements: Grew forecasted brand revenues by 54% (2018-2019) by launching comprehensive strategy involving product packaging and design, brand categorization, intensive salesperson training, and incentive development. Captured 10% of market share from leading competitor by partnering with marketing team to develop new family of products catalog for sales and customer distribution.  Increased new product customer base, adding 42 distribution/retail partners in first 6-months of 2019.  Worked with 2 of ISN’s private equity (PE) partners to stock BluBird product in PE offerings. Doing so expanded customer base by significant margin on national scale and penetrated automotive lift and tire repair markets.

Cedar Rapids, Iowa Area

As the leader of 2 teams of sales group representatives, I fostered a growth-oriented culture centered on continuous improvement in both service and strategy. To ensure team success, I took an active role in overseeing professional development and implementing overall sales strategy. One of my areas of strength was showing a genuine interest in my customers’ success by participating in store-level support activities. I also led the way in expanding knowledge of APACHE products and selling techniques through design of a channel partner-training program. My team regularly exceeded objectives for sales revenue, account capture and market penetration, building portfolio to 37 accounts valued at $7.2M.Key Achievements: Generated explosive revenue by providing exceptional value and satisfaction for customers across agricultural retail sales channel that included accounts such as Blain's Farm and Fleet, Ace and True Value.  Achieved 20% increase in annual sales ($1.2M) despite stagnant market by focusing on enhancing both product positioning and marketing strategy. Implemented company’s first video training capability and led deployment to Mid-States (37 accounts) and Wheat Belt (330 accounts) Trade Cooperatives. Move provided opportunity to gain exposure from all members of co-op.

Blue Island, Il

Drove sales of complete line of products to accounts across industrial and construction sectors. Expanded markets and account base. Enhanced customer retention throughout region, establishing firm foundation for market share growth. Maintained $8.8M book of business (30 accounts). Forged strategic partnerships that provided competitive advantage. Nurtured key relationships with critical accounts. Provided sales training and guidance to sales representatives. Performed competitive analysis, forecasting and defined/tracked KPIs.• Added $2.5M to annual sales after leading expansion efforts focused on penetrating construction market.• Introduced customized dimensional lumber for specific applications resulting in cost efficiency gains of approximately 10%.• Gained nearly 20% of concrete paneling market share by innovating new product which was marketed and sold to users of concrete forms.• Expanded awareness of Great Northern within marketplace at regional level by spearheading marketing and customer appreciation events at national and regional trade shows.

Greater Chicago Area

It was in this job where I established sound, fundamental sales habits while gaining in-depth knowledge of our customers, products, and applications. By developing an understanding of what drives customer decisions and gives them greatest value, I designed and implemented action plans to meet business objectives and guide future buying decisions. In my relentless pursuit of building strategic relationships, I evolved from being seen by customers as merely another account rep to becoming their trusted advisor and account consultant. By partnering with cross-functional teams and aggressively prospecting for competitive sales leads I was able to reach and exceed sales goals while simultaneously ensuring high customer satisfaction and renewal rates. Key Achievement:  Expanded Midwestern account base over 30% after developing innovative sales approaches within industrial wholesale market.