Nick Read Email & Phone Number

Newcastle Upon Tyne, England, United Kingdom

Silverstone

Wembley Stadium

Sunningdale

Develop, evolve and implement strategic marketing plan to build fan base and increase revenue (brand segmentation, positioning, proposition development, pricing and communications plan)Position on De Vere Venues Executive Committee reporting into the CEORepositioned and differentiated De Vere Venues brand to avoid confusion with De Vere Hotels Developed a.

Sevenoaks

Development of marketing strategy, including positioning, proposition, product development, pricing, advertising & communications planBusiness strategy formulation through Board and Executive team representationPosition held on Board reporting to the Chief ExecutiveE-commerce & CRM, digital first strategy

Luton, United Kingdom

Secondment post acquisition of Premier LodgeDevelopment of UK retail business marketing strategy, including brand repositioning and proposition, merchandising, advertising, national promotions, pricing, new product development, store design, market research and agency management (PR, design, internet, advertising, media, print)

Northampton, United Kingdom

Created and implemented a brand strategy that catapulted brand from 21 lodges to 150 (9000 bedrooms), from 1% to 10% of divisional turnover. Recognised by BDRC as “most improved hotel brand of the year” in 2004Position held on S&N Retail Restaurants & Accommodation Business Executive Team reporting to the Retail Managing DirectorMarketing strategy.

Luton, United Kingdom

National Diploma In Business And Finance

National Diploma In Business And Finance, Marketing/Marketing Management, General

Education record

Activities and Societies: Debate team