Nick Read Email & Phone Number

Newcastle Upon Tyne, England, United Kingdom

Silverstone

Wembley Stadium

Sunningdale

Develop, evolve and implement strategic marketing plan to build fan base and increase revenue (brand segmentation, positioning, proposition development, pricing and communications plan)Position on De Vere Venues Executive Committee reporting into the CEORepositioned and differentiated De Vere Venues brand to avoid confusion with De Vere Hotels Developed a segmented and profiled single customer view data warehouse to deliver a triggered e-crm strategyImplemented a… Show more Develop, evolve and implement strategic marketing plan to build fan base and increase revenue (brand segmentation, positioning, proposition development, pricing and communications plan)Position on De Vere Venues Executive Committee reporting into the CEORepositioned and differentiated De Vere Venues brand to avoid confusion with De Vere Hotels Developed a segmented and profiled single customer view data warehouse to deliver a triggered e-crm strategyImplemented a digital first strategy; best in class group ecommerce website; social media strategy to encourage open chatter about brandCreated an award winning B2B loyalty scheme ‘Showtime Rewards’ that has increased member bookings by 80% and revenue by 78%Driven a revenue strategy that has created a commercial culture within the business, outperforming competitors by 9% and UK hotel market by 13%Culture and leadership transformation Show less

Sevenoaks

Development of marketing strategy, including positioning, proposition, product development, pricing, advertising & communications planBusiness strategy formulation through Board and Executive team representationPosition held on Board reporting to the Chief ExecutiveE-commerce & CRM, digital first strategy

Luton, United Kingdom

Secondment post acquisition of Premier LodgeDevelopment of UK retail business marketing strategy, including brand repositioning and proposition, merchandising, advertising, national promotions, pricing, new product development, store design, market research and agency management (PR, design, internet, advertising, media, print)

Northampton, United Kingdom

Created and implemented a brand strategy that catapulted brand from 21 lodges to 150 (9000 bedrooms), from 1% to 10% of divisional turnover. Recognised by BDRC as “most improved hotel brand of the year” in 2004Position held on S&N Retail Restaurants & Accommodation Business Executive Team reporting to the Retail Managing DirectorMarketing strategy, including positioning, proposition, product development, pricing strategy & communications planAcquisitions - sign off on… Show more Created and implemented a brand strategy that catapulted brand from 21 lodges to 150 (9000 bedrooms), from 1% to 10% of divisional turnover. Recognised by BDRC as “most improved hotel brand of the year” in 2004Position held on S&N Retail Restaurants & Accommodation Business Executive Team reporting to the Retail Managing DirectorMarketing strategy, including positioning, proposition, product development, pricing strategy & communications planAcquisitions - sign off on all lodge capital investmentCentral reservations, sales & systems strategyBudget responsibility - Marketing & CAPEX Cultural programme development & implementationOperational (P&L) responsibility for 11 City Centre standalone lodges Show less

Luton, United Kingdom

National Diploma In Business And Finance

National Diploma In Business And Finance, Marketing/Marketing Management, General

Education record

Activities and Societies: Debate team