Nick Read

Nick Read Email and Phone Number

Chief Commercial Officer at Silverstone @ The Great Run Company
tyne and wear, gateshead, united kingdom
Nick Read's Location
Greater Northampton Area, United Kingdom, United Kingdom
Nick Read's Contact Details
About Nick Read

Over 20 years experience in Marketing and Brand Development in the UK hospitality industry (B2C & B2B) with an outstanding record of success. Currently at Silverstone Circuits as Commercial Director. Recent experience of divesting De Vere Venues to SWC from Lloyds Banking Group. Responsible for driving the strategic business plan. Lead and develop a marketing and revenue team that deliver budget and win awards. I believe in building a fan base not a customer base.

Nick Read's Current Company Details
The Great Run Company

The Great Run Company

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Chief Commercial Officer at Silverstone
tyne and wear, gateshead, united kingdom
Website:
greatrun.org
Employees:
76
Nick Read Work Experience Details
  • The Great Run Company
    Non Executive Director
    The Great Run Company May 2022 - Present
    Newcastle Upon Tyne, England, United Kingdom
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  • Silverstone
    Chief Commercial Officer
    Silverstone Jul 2017 - Present
    Silverstone
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  • The Football Association
    Head Of Club Wembley
    The Football Association Jun 2015 - Jun 2017
    Wembley Stadium
    View
  • De Vere Venues
    Marketing & Distribution Director
    De Vere Venues May 2007 - May 2015
    Sunningdale
    Develop, evolve and implement strategic marketing plan to build fan base and increase revenue (brand segmentation, positioning, proposition development, pricing and communications plan)Position on De Vere Venues Executive Committee reporting into the CEORepositioned and differentiated De Vere Venues brand to avoid confusion with De Vere Hotels Developed a segmented and profiled single customer view data warehouse to deliver a triggered e-crm strategyImplemented a… Show more Develop, evolve and implement strategic marketing plan to build fan base and increase revenue (brand segmentation, positioning, proposition development, pricing and communications plan)Position on De Vere Venues Executive Committee reporting into the CEORepositioned and differentiated De Vere Venues brand to avoid confusion with De Vere Hotels Developed a segmented and profiled single customer view data warehouse to deliver a triggered e-crm strategyImplemented a digital first strategy; best in class group ecommerce website; social media strategy to encourage open chatter about brandCreated an award winning B2B loyalty scheme ‘Showtime Rewards’ that has increased member bookings by 80% and revenue by 78%Driven a revenue strategy that has created a commercial culture within the business, outperforming competitors by 9% and UK hotel market by 13%Culture and leadership transformation Show less
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  • Hand Picked Hotels
    Marketing Director Hand Picked Hotels
    Hand Picked Hotels May 2005 - Apr 2007
    Sevenoaks
    Development of marketing strategy, including positioning, proposition, product development, pricing, advertising & communications planBusiness strategy formulation through Board and Executive team representationPosition held on Board reporting to the Chief ExecutiveE-commerce & CRM, digital first strategy
    View
  • Whitbread
    Director Of Marketing Uk - Costa Coffee
    Whitbread Oct 2004 - May 2005
    Luton, United Kingdom
    Secondment post acquisition of Premier LodgeDevelopment of UK retail business marketing strategy, including brand repositioning and proposition, merchandising, advertising, national promotions, pricing, new product development, store design, market research and agency management (PR, design, internet, advertising, media, print)
    View
  • Scottish & Newcastle Retail
    Brand Director Premier Lodge
    Scottish & Newcastle Retail 1998 - 2004
    Northampton, United Kingdom
    Created and implemented a brand strategy that catapulted brand from 21 lodges to 150 (9000 bedrooms), from 1% to 10% of divisional turnover. Recognised by BDRC as “most improved hotel brand of the year” in 2004Position held on S&N Retail Restaurants & Accommodation Business Executive Team reporting to the Retail Managing DirectorMarketing strategy, including positioning, proposition, product development, pricing strategy & communications planAcquisitions - sign off on… Show more Created and implemented a brand strategy that catapulted brand from 21 lodges to 150 (9000 bedrooms), from 1% to 10% of divisional turnover. Recognised by BDRC as “most improved hotel brand of the year” in 2004Position held on S&N Retail Restaurants & Accommodation Business Executive Team reporting to the Retail Managing DirectorMarketing strategy, including positioning, proposition, product development, pricing strategy & communications planAcquisitions - sign off on all lodge capital investmentCentral reservations, sales & systems strategyBudget responsibility - Marketing & CAPEX Cultural programme development & implementationOperational (P&L) responsibility for 11 City Centre standalone lodges Show less
  • Whitbread
    Marketing Manager Travel Inn
    Whitbread 1995 - 1999
    Luton, United Kingdom
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  • Whitbread Leisure Vouchers
    Business Development Manager
    Whitbread Leisure Vouchers 1992 - 1995

Nick Read Skills

Marketing Business Development Hospitality Hotels Revenue Analysis Leisure Marketing Communications Hospitality Management Hospitality Industry Tourism Online Marketing Marketing Strategy Yield Management Event Management Management Account Management Hotel Management New Business Development Budgets Sales Corporate Events Catering Digital Marketing Business Strategy Online Advertising Customer Service Restaurants Strategic Planning Social Media Marketing Food And Beverage Business Planning Pre Opening Sales Management Email Marketing Negotiation Brand Development Direct Marketing Strategy Leadership Crm B2b E Commerce Retail Market Research P&l Management Public Relations Advertising Food Resorts Product Development

Nick Read Education Details

Frequently Asked Questions about Nick Read

What company does Nick Read work for?

Nick Read works for The Great Run Company

What is Nick Read's role at the current company?

Nick Read's current role is Chief Commercial Officer at Silverstone.

What is Nick Read's email address?

Nick Read's email address is ni****@****alk.net

What schools did Nick Read attend?

Nick Read attended Brunel University, Brunel University London, Sir William Borlase.

What are some of Nick Read's interests?

Nick Read has interest in Children, Skiing, 12 Handicap, Coach Under 11s Football Team, Travelling, Environment, Theatre, Property Development, Architecture, Passion For Sport.

What skills is Nick Read known for?

Nick Read has skills like Marketing, Business Development, Hospitality, Hotels, Revenue Analysis, Leisure, Marketing Communications, Hospitality Management, Hospitality Industry, Tourism, Online Marketing, Marketing Strategy.

Who are Nick Read's colleagues?

Nick Read's colleagues are Tom Broadbent, Dan Lowton, Neil Gregory, Nicky Homes, Jamie Still, Lisa Baker, John Miley.

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