We’re all familiar with the Michelin Star system for restaurants.We know that great restaurants don’t need a Michelin Star to do good business. But those select few who do go to the painstaking effort of creating the type of experience for their customers that makes them eligible for a Michelin Star, that special symbol puts them a cut above the rest.That elevation comes with the ability to charge premium prices.Customers expect it because they know they’ve booked an elite dining experience.𝙉𝙤𝙬 𝙞𝙢𝙖𝙜𝙞𝙣𝙚 𝙩𝙝𝙞𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙠𝙥𝙡𝙖𝙘𝙚.The reality is, the covid-19 pandemic changed the ways we live and work.Pre-2020, it was expected that employees and teams went to their offices five days a week.2020 flipped that expectation on its head. Remote work became a new norm. While the world has returned to its new normal, our expectations around our working environments have completely changed.𝙏𝙝𝙞𝙨 𝙗𝙧𝙞𝙣𝙜𝙨 𝙖 𝙬𝙝𝙤𝙡𝙚 𝙣𝙚𝙬 𝙨𝙚𝙩 𝙤𝙛 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨 𝙛𝙤𝙧 𝙤𝙘𝙘𝙪𝙥𝙞𝙚𝙧 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙬𝙝𝙤𝙨𝙚 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙙𝙚𝙥𝙚𝙣𝙙𝙨 𝙤𝙣 𝙖𝙩𝙩𝙧𝙖𝙘𝙩𝙞𝙣𝙜, 𝙧𝙚𝙩𝙖𝙞𝙣𝙞𝙣𝙜 𝙖𝙣𝙙 𝙪𝙣𝙞𝙩𝙞𝙣𝙜 𝙬𝙞𝙣𝙣𝙞𝙣𝙜 𝙩𝙚𝙖𝙢𝙨.To do this, work spaces will need to be purposeful, collaborative, and inspiring – which means, the buildings that host these work spaces will need to provide new levels of amenities and service.Podcast rooms, gyms, flex spaces, private booths, co-working areas, cafes, rooftop terraces, greenspaces, and more. The question then becomes, how do real estate owners and investors get the right people to recognise the premium space and service they’ve invested in and the operational efforts they go to?
