Nick Roark

Nick Roark Email and Phone Number

Transformation Manager - Global SRO @ Mars
mclean, virginia, united states
Nick Roark's Location
Brentwood, Tennessee, United States, United States
Nick Roark's Contact Details
About Nick Roark

Nick Roark is a Transformation Manager - Global SRO at Mars. He possess expertise in social media marketing, social media, advertising, radio, broadcast journalism and 29 more skills.

Nick Roark's Current Company Details
Mars

Mars

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Transformation Manager - Global SRO
mclean, virginia, united states
Website:
mars.com
Employees:
41482
Nick Roark Work Experience Details
  • Mars
    Transformation Manager - Global Sro
    Mars Dec 2023 - Present
    Franklin, Tennessee, United States
    Collaborate with Global and Regional Teams, orchestrating the delivery of Pet Nutrition Strategy through identified critical high stakes initiatives within the Global Pet Nutrition Reinvention and value creation strategy.Guide strategic initiatives across enterprise including Global Senior Leaders and their respective transformation teams for declared complex initiatives.
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  • Mars
    Program Manager
    Mars Mar 2022 - Dec 2023
    Franklin, Tennessee, United States
    Naturals BMT Co-Lead with VP - Super Premium Naturals; led planning, execution & facilitation of periodic BMT meetings + team HPC comprising of cross-functional directors & senior managers. Represented Naturals BMT as needed through Mars S&OP Cycles.Ownership of stage gate timing for the BMT, submittal of all BMT materials to PMR and related S&OP+ steps and submittals to GPMT for approvals (i.e. Capital, Market Launch Documents, etc.).Partnered with the Project Champion to facilitate and manage the scoping, planning and timing of any given project and related stage gate ownership including management of global approvals and related complexity.Led Cross-Functional Project Teams in E2E delivery of Innovation/Renovation portfolios. Define project scope, critical success factors and resource requirements, conduct robust risk assessments, create project timelines and develop all gate documents to support the project life cycle using Mars’ in-house QuEST process (Nutro Dry Mainmeal, Greenies Dry + Wet Mainmeal).Identified, proposed, & implemented changes to process or systems for purpose of long-term improvement / efficiencies.
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  • Mars
    Project Manager - Pedigree®, Nutro™, Iams™, Crave™ Wet Dog Food
    Mars Apr 2020 - Mar 2022
    Franklin, Tennessee, United States
    Led Cross-Functional Project Teams in E2E delivery of Innovation/Renovation portfolios. Define project scope, critical success factors and resource requirements, conduct robust risk assessments, create project timelines and develop all gate documents to support the project life cycle using Mars’ in-house QuEST process (Pedigree®, Nutro™, Iams™ and Crave™ Wet Dog Brands).Upon delivery, partnered with key stakeholders to monitor in-market performance, customer service levels, and gather key learnings for incorporation into future initiatives.
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  • Mars Petcare Us
    Ecommerce Shopper Marketing Manager
    Mars Petcare Us Jul 2017 - Jun 2020
    Franklin, Tn
    Led development & execution of Shopper Marketing strategies & activations for Chewy + All Other eCommerce accounts with ambition of contributing to delivery & exceeding of annual GSV/Share metrics.Ownership of Chewy Shopper Marketing budgets; deployment of Shopper Marketing dollars against Chewy Platinum Partnership to align against terms and account goals.
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  • Usa Today Network
    Digital Marketing Manager
    Usa Today Network Jul 2015 - Jul 2017
    Greater Nashville Area, Tn
    Drove digital subscription growth, engagement and loyalty through the development and implementation of web promotions, email and social media campaigns, lead generation, and digital marketing campaigns that inform and engage with subscribers. Measured and reported performance of all digital marketing campaigns - assessed against goals to identify trends optimizing spend and performance based on those insights.Developed a variety of testing models to optimize sales performance from digital channels - implemented sales plans to achieve budgeted goals.Set and achieved acquisition goals for digital media channels through accurate forecasting and media optimization. Measured campaign effectiveness by tacking and monitoring key performance indicators including impressions, time on site and driving forces behind the engagement. Identified new growth opportunities and best practices based on emerging digital trends, competitive business intelligence and consumer insights. Worked cross-functionally with internal departments including marketing, content production and advertising to identify opportunities, execute brand initiatives and maximize customer engagement and loyalty.
  • Tn Media
    Account Executive
    Tn Media Sep 2014 - Jul 2015
    Greater Nashville Area, Tn
    Oversaw and developed multi-media marketing campaigns for new and existing clients, specifically reaching target demographics across print and online platforms.Product offerings included, but were not limited to: online display marketing, social media marketing, email marketing, SEO, SEM, print and website development.Implemented campaign strategies across all platforms, optimized performance and results throughout the campaign’s entirety, and achieved objectives determined at the onset of the campaign.Created and presented full reporting to clients to ensure campaign goals were achieved.Continually developed existing client relationships to grow off-current revenue streams and build marketing plans that integrated with current strategies.Identified new prospects and clients through research, cold calling, etc., to ensure constant revenue streams.
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  • Tn Media
    Account Coordinator
    Tn Media Jan 2014 - Aug 2014
    Greater Nashville Area, Tn
    Upheld multi-platform marketing campaigns for local and regional clients by executing on signed marketing agreements.Continuously optimized campaigns to ensure the client's campaign goals were being met.Gathered full reporting and shared results through presentations to clients.Furthered existing client relationships through constant communication and problem solving.Identified new prospects and clients through research, cold calling, etc., to ensure constant revenue streams.
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  • Tennessee Smokies Baseball
    Content Strategist & Producer
    Tennessee Smokies Baseball 2012 - 2013
    Kodak, Tn.
    Managed overall digital content strategy for the main team website, in addition to the Smokies Radio Network website. Collaborated and communicated with team members on a daily basis to develop and execute content strategies.Set specific timelines for upcoming and existing projects, and managed team members to keep content flowing on a continual basis.Substantially increased Twitter and Facebook followings for the Tennessee Smokies team accounts and the Smokies Radio Network accounts, which increased by 200% over the course of the season.Used creative strategy to create brand awareness and interaction by sharing content with well-respected Major League reporters.Produced visual and written content featuring team and league players.
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Nick Roark Skills

Social Media Marketing Social Media Advertising Radio Broadcast Journalism Sales Media Sales Public Speaking Cold Calling Media Planning Radio Broadcasting Microsoft Office Video Editing Broadcast Television Mobile Applications Final Cut Pro Adobe Audition Adobe Creative Suite Photoshop Radio Promotions Windows Mac Os Html Marketing B2c Marketing Digital Media Email Marketing Digital Marketing Facebook Online Advertising Search Engine Optimization Lead Generation Search Engine Marketing Marketing Strategy

Nick Roark Education Details

Frequently Asked Questions about Nick Roark

What company does Nick Roark work for?

Nick Roark works for Mars

What is Nick Roark's role at the current company?

Nick Roark's current role is Transformation Manager - Global SRO.

What is Nick Roark's email address?

Nick Roark's email address is nr****@****ett.com

What is Nick Roark's direct phone number?

Nick Roark's direct phone number is +142358*****

What schools did Nick Roark attend?

Nick Roark attended University Of Tennessee, Knoxville.

What are some of Nick Roark's interests?

Nick Roark has interest in Family, Children, Marketing, Social Networking, Education, Economics, Church, Landscaping, New Technologies, Athletics.

What skills is Nick Roark known for?

Nick Roark has skills like Social Media Marketing, Social Media, Advertising, Radio, Broadcast Journalism, Sales, Media Sales, Public Speaking, Cold Calling, Media Planning, Radio Broadcasting, Microsoft Office.

Who are Nick Roark's colleagues?

Nick Roark's colleagues are Qingwei Du, Michael Mandaro, Sinead Mccambridge, Adriana Tripodi, Lindsay Dugger, Юлия Дорожкина, Vincent Quatroche.

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