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Nick Souter Email & Phone Number

Creative Director and Strategist at Big - Brand/Innovation/Growth.
Location: Greater Sydney Area, Australia, Australia 8 work roles 4 schools
1 work email found @bigadvantage.com.au LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Role
Creative Director and Strategist
Location
Greater Sydney Area, Australia, Australia
Company size

Who is Nick Souter? Overview

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Quick answer

Nick Souter is listed as Creative Director and Strategist at Big - Brand/Innovation/Growth., a company with 2 employees, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a work email signal at bigadvantage.com.au and a matched LinkedIn profile for Nick Souter.

Nick Souter previously worked as Creative Director & Strategist at Big - Brand/Innovation/Growth. and Founding Partner at Thiink Consulting. Nick Souter holds Ba, Graphic Design from St Martin'S School Of Art.

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{first}@bigadvantage.com.au
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Profile bio

About Nick Souter

I worked as a Creative Director in Advertising for over 15 years - in London, Tokyo and Sydney. I came to Australia as the National Creative Director of Leo Burnett and enjoyed leading the team to 'Agency of the Year' three times before leaving to set up my own business. I concentrated on Innovation and had three books published internationally in the series 'Creative Business Solutions'. In 2008 I was introduced to Ned Herrmann's concept of Whole Brain Thinking and became a certified practitioner. I was fascinated by how the methodology could be used as an 'organising principle' in diverse areas of business life and, with Herrmann International Asia's support, I developed an application that uses Whole Brain Thinking to profile brands. Since then, I've worked with companies of all sizes helping them identify their brand's core promise and using that understanding to engage customers, motivate staff and drive their new product development programs.

Listed skills include Wordpress, Art Direction, Advertising, Television, and 27 others.

Current workplace

Nick Souter's current company

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Big - Brand/Innovation/Growth.
Big - Brand/Innovation/Growth.
Creative Director and Strategist
Sydney, NSW, AU
Employees
2
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8 roles · 33 years

Nick Souter work experience

A career timeline built from the work history available for this profile.

Creative Director & Strategist

Current

Sydney, New South Wales, Australia

While biG combines three core advertising disciplines - creative, strategy and media - our approach to building our clients' business couldn't be more different to that of an agency. As marketing consultants, we help our clients develop what we call 'Brand Symmetry' - a core brand promise that is as motivating to employees inside an organisation as it is.

Nov 2021 - Present

Founding Partner

Thiink Consulting

Sydney, Australia

We're Brand Strategists who believe in the transformative power of Whole Brain Thinking. As the only Herrmann-certified Brand Consultancy, we've developed a unique application of their methodology which we call Whole Brain Branding. We help our clients develop and implement brand strategies that inspire staff, drive innovation and deepen customer engagement.

Aug 2016 - Nov 2021

Creative Director

Sydney, Australia

3C is a creative Brand Agency that pursues a standard we describe as ‘inspiring simplicity’. Our combination of analysis and imagination delivers work that ensures our clients’ brands not only stand out, they stand for something that instils loyalty and encourages advocacy.

Jan 2014 - Nov 2016

Head Of Innovation And Branding

Insideout

Sydney, Australia

Successful innovation is always rooted in a clear understanding of how a brand must evolve to remain strong and competitive. During my time at InsideOut, I developed two tools and workshops to achieve this – The Brand Helix and The Ideascape. I also had three books published internationally on Innovation and Persuasion, ran workshops for the 6 Degrees.

Feb 2005 - Jul 2011

Chairman And Executive Creative Director

Sydney, Australia

When I joined in 1997, the agency was struggling near the bottom of the creative rankings. But by 2000 we were voted Agency of the Year, in 2001 we were Creative Agency of the Year and in 2002 we won TV and Print Agency of the Year. The decisions we made in these years have effected lasting change. Leo Burnett is still rated one of the top creative.

Jun 1997 - Jan 2005

Executive Creative Director

Tokyo, Japan

One of only four 'Gaijins' working in a creative department of 100 Japanese writers and art directors, in four years we managed to take the agency from an unranked position to the number three creative spot behind the indomitable Hakuhodo and Dentsu.

1993 - 1997 ~4 yrs

Creative Director And Producer

Big Ears Music

London, United Kingdom

Working with session player Tim Stone, I produced advertising music for TV and Radio. We worked for a broad range of English and International brands including Kelloggs, Cadbury’s, Bulmers, Austin Rover and Green Giant.

Jan 1991 - Apr 1993
4 education records

Nick Souter education

Ba, Graphic Design

St Martin'S School Of Art

After completing my Foundation and Degree courses at St Martins, I completed a 1 year post-graduate diploma in advanced photography at the.

Education record

Brooke House College

Education record

Rugby School

Education record

Bilton Grange Preparatory School
FAQ

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What company does Nick Souter work for?

Nick Souter works for Big - Brand/Innovation/Growth..

What is Nick Souter's role at Big - Brand/Innovation/Growth.?

Nick Souter is listed as Creative Director and Strategist at Big - Brand/Innovation/Growth..

What is Nick Souter's email address?

AeroLeads has found 1 work email signal at @bigadvantage.com.au for Nick Souter at Big - Brand/Innovation/Growth..

Where is Nick Souter based?

Nick Souter is based in Greater Sydney Area, Australia, Australia while working with Big - Brand/Innovation/Growth..

What companies has Nick Souter worked for?

Nick Souter has worked for Big - Brand/Innovation/Growth., Thiink Consulting, 3C Creative Agency, Insideout, and Leo Burnett Advertising.

How can I contact Nick Souter?

You can use AeroLeads to view verified contact signals for Nick Souter at Big - Brand/Innovation/Growth., including work email, phone, and LinkedIn data when available.

What schools did Nick Souter attend?

Nick Souter holds Ba, Graphic Design from St Martin'S School Of Art.

What skills is Nick Souter known for?

Nick Souter is listed with skills including Wordpress, Art Direction, Advertising, Television, Creative Direction, Brand Development, Strategy, and Publishing.

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