I am an accomplished growth strategy director with a track record of delivering market leading commercial value to many of the world’s most ionic FMCG brands inc. Mars, Cadbury, Birdseye, Dettol, Pantene, Mr Kipling by inspiring businesses and provoking their leaders to feel, think and behave differently resulting in sustainable growth. Driving results through the translation of my insight and intelligence expertise into clear action, decisions and priorities.My approach is globally relevant, yet locally applicable, having worked directly in nearly every major global market and lived in Poland for 2 years. By combining intelligence and truth, I strive to solve increasingly dynamic global challenges, aspiring to be the co-pilot to business leaders, fostering inspiration, empathy, and courage. I do this by implementing strategic frameworks, with repeatable measurement models that capture and prioritise the key actions for growth. I recognise the importance of emerging technologies such as AI, ML and advanced analytics in developing insights for growth with a critical connection to traditional approaches to take leaders and teams on the growth journey.Having insatiable curiosity for identifying what drives change in today’s world and dedicated to seeking out innovative ways to predict the future. Motivated by nurturing exceptional teams that intuitively seek out and explore the external landscape, detect insights, and champion them in their organisations. My passion lies in building strategies that address commercial, cultural, and organisational challenges and translating them into meaningful stories that drive action.