Nick Talbot Email & Phone Number

London, GB

London, England, United Kingdom

Bromley, United Kingdom

London, United Kingdom

A highly commercial role which focused on managing the online channels for two consumer facing hotel reservation companies,Total Stay and Hotel Pronto. Involved website navigation and usability analysis, management of annual PPC budget,email newsletter strategy and execution, and on-going co-ordination of affiliate marketing. Achievements &.

Bromley, United Kingdom

• A varied position which involves working across two well known travel brands under the Cosmos umbrella; Archers Direct & Avalon Waterways. Involves strategic planning and budget allocation, execution of direct.
• Strategic and commercial planning of significant marketing budget including detailed costs breakdown, response forecasts, contribution figures and overall ROI. Strategic plan presented to relevant departments within.
• Development of customer loyalty scheme from initial planning stages through to launch, including design co-ordination of all marketing collateral and securing three relevant partnerships.
• Independent management of in-house PPC campaign with significant improvements including CTR growing from 0.22% to 4.70% and cost per conversion (brochure request) reducing by over £100.
• Successful implementation of behavioural emails into annual email strategy and schedule, exceeding target open rate of 40%; developed strategy and relevant website triggers (e.g. abandoned booking triggers email) with.
• Successful management of events programme including organising a team of 8 staff, working closely with stand builders and event organisers, briefing internal departments and executing pre and post marketing.

Harrogate, United Kingdom

• A temporary position which involved assisting a well known fashion brand with their customer acquisition planning and execution. This offline focused role involved management of the UK catalogue production schedule and.
• Cultivated partnership with The Telegraph to secure dedicated section on website, ensuring additional sales.
• Worked with Marketing Manager on annual contact strategy for customer acquisition; assisting in phased forecasting, timings, media selection and budget recommendations.

Leeds, United Kingdom

• Initially appointed as a Marketing Assistant, then promoted to Marketing Manager within a year. This broad-based role covered all aspects of the marketing mix and was largely autonomous, providing the ideal platform to.
• Launch and ongoing development of two new websites; agency selection, developing CMS, writing all copy, tracking performance with Google Analytics, and developing new sections in line with customer feedback.
• Development and launch of online customer retention scheme; conducting initial research, developing website and updating in accordance with customer feedback.
• Securing extensive PR coverage for ‘10 year anniversary‘ press release; achieved two double page spreads in ‘Essential Kitchen & Bathroom’ and ‘KBB News’ magazine to maximise brand awareness and improve market.
• Developing brand positioning through dedicated ‘Make the switch, make a difference‘ energy efficiency campaign; secured media coverage in trade press, developed marketing collateral and promoted on website.
• Launch and integration of new database classification system to encourage improved cohesion between internal sales teams, external sales team and marketing department.