Nick Talbot Email & Phone Number

London, Gb

London, England, United Kingdom

Bromley, United Kingdom

London, United Kingdom

A highly commercial role which focused on managing the online channels for two consumer facing hotel reservation companies,Total Stay and Hotel Pronto. Involved website navigation and usability analysis, management of annual PPC budget,email newsletter strategy and execution, and on-going co-ordination of affiliate marketing. Achievements & Responsibilities- Re-launch and new structure implemented for in-house PPC campaign, resulting in significant cost per acquisition reduction (from approx. £70 to £50) through keyword filtering, flexible bidding strategies and extensive ad testing and refining. - Re-design of email newsletter template and integration with Google Analytics for richer data reporting and customer insight. Click through rates increased from average of 5% to above 10%.- Management of affiliate networks; cultivating relationships and maximising sales with top performing affiliates, recruiting relevant new affiliates and reporting on booking volumes and patterns.- On-going website navigation and usability; analyzing customer journey and implementing solutions for increasing visitor time on site and conversion rates. Preparing website wireframes for re-design of homepage and landing pages to maximise sales.- Devised content plan for launch of social media (Facebook, Twitter, Blogging) and liaised with various departments on the wider implications including customer service response to negative feedback.

Bromley, United Kingdom

A varied position which involves working across two well known travel brands under the Cosmos umbrella; Archers Direct & Avalon Waterways. Involves strategic planning and budget allocation, execution of direct marketing campaigns, in-house management of PPC campaign and event management.Achievements• Strategic and commercial planning of significant marketing budget including detailed costs breakdown, response forecasts, contribution figures and overall ROI. Strategic plan presented to relevant departments within the organisation.• Development of customer loyalty scheme from initial planning stages through to launch, including design co-ordination of all marketing collateral and securing three relevant partnerships.• Independent management of in-house PPC campaign with significant improvements including CTR growing from 0.22% to 4.70% and cost per conversion (brochure request) reducing by over £100.• Successful implementation of behavioural emails into annual email strategy and schedule, exceeding target open rate of 40%; developed strategy and relevant website triggers (e.g. abandoned booking triggers email) with Database Manager and creative with in-house design team.• Successful management of events programme including organising a team of 8 staff, working closely with stand builders and event organisers, briefing internal departments and executing pre and post marketing communications.• Securing over £30,000 funding from various Tourist Boards including Kenya, Egypt, Kerala and China.• Introduction of Critical Path system to maximise internal efficiency within marketing department.• Improving SEO rankings with agency; analysing traffic using Google Analytics, reviewing link building strategies and maximising websites with relevant keyword specific copy.• Planning of Google remarketing strategy; devise strategic document detailing implications for introduction into annual digital strategy, including impact on organic and paid search.

Harrogate, United Kingdom

A temporary position which involved assisting a well known fashion brand with their customer acquisition planning and execution. This offline focused role involved management of the UK catalogue production schedule and working with the Marketing Manager on planning the annual contact strategy.Achievements• Cultivated partnership with The Telegraph to secure dedicated section on website, ensuring additional sales.• Worked with Marketing Manager on annual contact strategy for customer acquisition; assisting in phased forecasting, timings, media selection and budget recommendations.

Leeds, United Kingdom

Initially appointed as a Marketing Assistant, then promoted to Marketing Manager within a year. This broad-based role covered all aspects of the marketing mix and was largely autonomous, providing the ideal platform to develop a wide range of skills from website management to event coordination.Achievements• Launch and ongoing development of two new websites; agency selection, developing CMS, writing all copy, tracking performance with Google Analytics, and developing new sections in line with customer feedback. • Development and launch of online customer retention scheme; conducting initial research, developing website and updating in accordance with customer feedback.• Securing extensive PR coverage for ‘10 year anniversary‘ press release; achieved two double page spreads in ‘Essential Kitchen & Bathroom’ and ‘KBB News’ magazine to maximise brand awareness and improve market positioning.• Developing brand positioning through dedicated ‘Make the switch, make a difference‘ energy efficiency campaign; secured media coverage in trade press, developed marketing collateral and promoted on website.• Launch and integration of new database classification system to encourage improved cohesion between internal sales teams, external sales team and marketing department.