Manage the execution of the overall eCommerce business strategy for the Mountain Hardwear websites in the US and Canada. This role will contribute to the growth, profitability, and innovation of their sites through collaboration with cross-functional team leaders using a consumer-first, data-driven mindset.

In my role as Senior Manager of Digital Services, I delivered strategic leadership to the business focusing on e-commerce growth, managing large projects under my direction throughout Bell+Giro and Vista’s functional groups. Lead cross-functional initiatives, such as new e-commerce feature sets, brand marketing projects, security standards, and interdepartmental communications. Established Bell, Giro, and Blackburn's product asset distribution for all product data through centralized data management. Built DTC and B2B e-commerce internationally through the development and execution of Vista wide PCI compliance, GDPR policies & 3PL inventory management while adhering to regional governance regulations. Developed and managed four e-commerce re-platforms while creating new data management processes.

In this role, I have accomplished all goals set by CEO through the creation and implementation of long-term strategy of digital marketing while ensuring alignment of business stakeholders.

Built site foundation of Priceradar.com that applied a structured taxonomy to unstructured data mined from the internet. Responsible for improving UI/UX, implementing multiple engineering teams feature developments, QA/QC processes, production methodology, versioning and consistent branding of the Priceradar identity to over 1 million registered users.

Managed the entire rebranding and reorganization of DigitalChef.com to Tavolo.com including QA/QC, bug tracking and versioning, site architecture and improved production methods.Coordinated all vendor efforts from back-end to front-end merger, UI/design and managed the integration of recently purchased company’s data.

Managed all art Art Directors, photographers, branding, digital media, web production and print collateral for multiple clients in Silicon Valley's high tech market.

UI, graphic design and programming of a myriad of websites and interactive CD-ROM including Apple’s 20th anniversary CD and sections of Apple’s website.