Ppc Fulfillment Specialist
CurrentWorking on the AIM Digital advertising agency. On the fulfillment and operations team of all paid media marketing strategies and implementations for their Salt Lake City and Denver markets. We are tasked with maintaining a quality-assured standard of excellence for all Google Ads strategies and tactics. We ensure that marketing efforts are strategically sound for every industry. We curate your campaigns regularly so that they are generating the right audience and ensure that the budget is pacing as expected. We stay on top of industry trends to be ready for the unexpected. I bring experience and knowledge to this team. I ask questions relating to customer expectations and how those expectations are reflected in the marketing strategy. Having worked through many situations I have knowledge about what Google will expect, how to choose a bidding strategy that will work with your current strengths, and recommend next steps for how to best position for the next season. Additionally, I can forecast projections about how well a PPC campaign could perform according to historical data. Allowing a quick glimpse into how well a campaign could perform before signing a contract. I have also been able to work closely with the SEO team. I conduct SEO reviews and make optimizations that help to get your website ranking organically, for a set of specified keywords.
