Digital Marketing Consultant
CurrentNeed a digital marketing consultant who has been on the front lines of online marketing since 1999? YES? Please contact me. I'd love to share my ideas with you on how I can help grow your business.* Develop and implement digital marketing campaigns* Design and manage digital marketing channels and campaigns, using appropriate technology platforms such as Salesforce* Monitor and evaluate the effectiveness of digital marketing activities, performing ROI analysis and ensuring all campaigns comply with current best practices* Organize, write, and edit information for multiple web portals using CMS-based publishing environments, with good working knowledge of accessibility issues* Run A/B testing to establish effectiveness of campaigns* Analyze online user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution* Model and monitor target stakeholder behaviour, using appropriate data to determine multiple performance metrics such as propensity, frequency, etc* Analyze and prioritize detailed business and technical requirements* Consult clients and prospect about Digital Marketing, Omni-Channel Solutions and Customer Experience.* Intake, Qualification, Management and Delivery of RfI and RfP responses, including the introduction of an RfP database and supporting materials.* Monitor progress and health of opportunity pipeline. Develop account plans how to grow and expand opportunities.* Work closely with owner or director to track and pursue joint opportunities.Create and manage collateral in the context of Digital Marketing* Work with Sales and Client Services Teams to prepare and support sales pursuits.* Work with Engagement Managers and Project Managers to support consultative delivery needs.
