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Proven ability to unlock sales growth by creating data-driven, multi-touch, integrated marketing experiences, partnering with Sales and Product leaders to optimize end-to-end GTM motions, continuously measuring performance, and applying insights to inform optimizations. A passion for developing replicable, scalable processes that can be applied across product groups, business units, and regions to maximize commercial investments.- Inspiring high-performing, accountable, diverse global teams through clear communication, agile prioritization, and transparent measurement. Leading teams from strategic goal setting to the flawless execution of major growth initiatives. - Driving end-to-end demand generation campaigns for net-new pipeline creation, pipeline acceleration, and existing customer expansion. Ensuring that marketing motions seamlessly feed sales motions for ideal customer experience.- Developing Account-Based Marketing (ABM) strategies, including Ideal Customer Profile (ICP) identification, multi-spoke data strategy, account propensity scoring, and multi-tiered enablement to drive successful Go-to-Market execution.- Driving performance-oriented mindsets and capabilities (measurement methodologies and tools) that generate insights and shape strategy optimizations for next-best actions. - Designing marketing technology architectures that match company strategies, commercial maturity, and investment capacity, removing redundancy and elevating return on investment. - Expertise has been honed and applied across a diverse set of B2B industries and environments, spanning Sales-Led and Product-Led organizations, including Tech, SaaS, Professional Services, and Real Estate.
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Vice President Of MarketingProofNew York, Ny, Us
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Executive MemberPavilion Jun 2024 - PresentNew York, Ny, Us -
Vp Of MarketingProof Mar 2024 - PresentDenver, Colorado, UsReporting to the President, I am responsible for formalizing the Marketing function, focusing on foundational Go-To-Market components such as the identification of our Ideal Customer Profile, digital marketing activation for product-led and sales-led growth, lead management, and deal velocity activities.
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Growth AdvisorGrowth Union Dec 2023 - Present -
Vice President Of MarketingCision Nov 2022 - Jul 2023Chicago, Illinois, UsReporting to the Chief Marketing Officer, I led a global marketing team of 26, overseeing Product Marketing, Marketing Operations (encompassing Marketing Technology, Lead Strategy, and Marketing Analytics), and Go-To-Market Strategic Planning. This role entailed spearheading comprehensive strategies that significantly influenced and supported three key business units—PR Newswire, Comms Cloud, and BuzzSumo—on a global scale.KEY HIGHLIGHTS • Led the end-to-end launch of a global SaaS AI product to PR and Communication professionals, delivering GTM product marketing deliverables in 90 days • Led the Product Marketing team transformation for the PR Newswire, Comms Cloud, and BuzzSumo SaaS product lines, resulting in increasing productivity while facing 60% reduction in resources• Developed refreshed end-to-end content journeys in partnership with Sales & Product, creating 5x mid and late-funnel content programs, leading to a 40% pipe acceleration gain across 3 strategic business units. -
Vice President Of Marketing OperationsCision Oct 2021 - Nov 2022Chicago, Illinois, UsReporting to the Chief Marketing Officer, I established and led an 8-person Marketing Operations team encompassing Marketing Technology, Lead Strategy, and Marketing Analytics — supporting 75 marketers across North America, EMEA and APAC.KEY HIGHLIGHTS • 40% increase in targeting capabilities (email & paid media), resulting in a 3x response rate in 30 days driven by a holistic prospect & and customer intelligence strategy operationalizing 3rd party and 1st party data powered by a CDP (ActionIQ).• Initiated the activation of Intent Data from such providers as G2, Bombora, and ZoomInfo.• Introduced Marketing & Sales attribution methodologies, leveraging Salesforce capabilities for data modeling. Ensured thorough documentation to avoid black-box limitations and enable transparency and scalability.• Revamped Marketing Automation, pivoting from tactical execution to customer-centric strategy. Innovated by deploying advanced segmentation, establishing an always-on nurture process, and implementing continuous data enrichment• Deployed Robotic Process Automation solution (RPA) to power in-house real-time intent data collection, powering cost-effective and scalable outbound Sales and Marketing campaigns
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Senior Director Of Marketing OperationsCelonis Jun 2020 - Oct 2021New York City, New York, UsReporting to the SVP of Demand Generation, I built a global team of 9, overseeing Marketing Automation & Technology, Campaign Operations, and Marketing Analytics.KEY HIGHLIGHTS • Implemented core data models and dashboards, enabling comprehensive insights into end-to-end lead and contact funnel, campaign analytics, account engagement (ABM), Field Marketing, and Database Governance & Health Monitoring.• Centralized the procurement, documentation mapping, management, and governance of Marketing Technologies, including Pardot, Hopin, Salesforce Campaigns, Bizible, Drift, Vidyard, and Google Analytics.• Standardized the global campaign and tactic framework to enhance tracking, measuring, and reporting capabilities. This involved configuration of the Salesforce Campaign architecture and UTM attribution capture• Led pipe council business reviews at regional and global business unit levels, effectively incorporating product lines and their respective sales motions into the process for cross-functional buy-in.• Spearheaded the strategic alignment and enablement of BDR - Demand Generation efforts for Lead Process and Management, ensuring a cohesive and pragmatic approach to driving demand. -
Director Of Marketing Technology & OperationsWework Jul 2019 - Jun 2020New York, Ny, UsReported to the Chief Marketing Officer, with accountability for managing a $6M+ marketing technology budget and leading a team of 14 across MarTech, AdTech, Automation, Compliance, and Campaign Operations.KEY HIGHLIGHTS • Provided comprehensive support to 400+ marketers globally, covering diverse marketing functions such as brand, social, web, digital, lifecycle, and performance marketing.• Project Lead: Upper Funnel Architecture (Lead-to-Opportunity): Led the development and implementation, ensuring seamless tracking of First Touch to Opportunity visibility, attribution, and executive reporting.• Lead Management: Successfully implemented and governed lead handling service level agreements (SLAs), enhancing lead management processes to optimize lead conversion and engagement.• Project Lead: Single & Multi-Touch Attribution: Established effective attribution models, improving marketing performance measurement and resource allocation.• Project Lead: MarTech Roadmap Audit & Capability Assessment: Conducted a thorough audit and capabilities assessment, streamlining marketing technology investments to align with business goals. -
Senior Director Of Marketing OperationsTrustpilot Jun 2017 - Jul 2019Copenhagen K, DkReported to the SVP of Marketing, supporting 25 marketers in the United States, London, and Copenhagen.KEY HIGHLIGHTS • Successfully created and implemented a centralized marketing center of excellence and demand center, aligning with Senior leadership. This initiative enabled scalable growth and improved operational efficiency.• Deployed Bizible for Revenue Attribution and Operations: Implemented Bizible to drive marketing accountability and enhance visibility through revenue attribution and operations, facilitating data-driven decision-making.• Ongoing Evaluation and Management of Marketing Technology Stack: Led constant evaluation of the marketing technology stack's capabilities and ensured ongoing management, staying abreast of industry trends and driving optimal performance.• Global Standardized Reporting with Salesforce Campaigns: Led the adoption of Salesforce Campaigns, providing standardized global reporting and visibility into marketing campaign effectiveness across inbound, outbound demand generation and customer retention efforts.• Introduced ROI Tracking and Cost Efficiency: Introduced ROI tracking and campaign cost efficiency metrics, establishing ties to the financial data model for streamlined budgeting and resource allocation. -
Director Of Demand GenerationWhen I Work Nov 2016 - Jun 2017Minneapolis, Minnesota, UsKEY HIGHLIGHTS • Spearheaded the next growth phase of paid acquisition, demand generation, and marketing operations• Successfully launched a new instance of Marketo, implementing a highly effective lead lifecycle program, lead sourcing strategies, and lead scoring techniques.• Led the Sales enablement efforts for Marketo Insights, ensuring seamless integration with Sales processes and providing valuable insights for next-best action in lead follow-up and outbound activities.• Managed a multi-million-dollar paid marketing budget, overseeing paid search, paid display, third-party syndication partnerships, and review generation campaigns. -
Director Of Demand GenerationBooker Software Nov 2015 - Nov 2016New York, New York, Us• Create, manage and execute marketing strategies that drive customer acquisition and upsell/retention based on thoughtful messaging that captures our compelling value proposition.• Manage the strategic and day-to-day aspects of the company’s SEM program – ensuring related lead targets and related timing, CPA goals, and budgets are managed proactively. • Manage lead list acquisition plan (including management of primary and alternate sources, creative non-traditional approaches, as well tracking related cohort yield, effectiveness and yield testing, and ensuing, iterative best practice approaches.• Manage communication and campaigns across digital and traditional channels including all customer touch points (e.g., blog, website, social networks, etc). -
Senior Manager Of Digital MarketingBooker Software Jun 2014 - Nov 2015New York, New York, UsHead of demand generation focused on driving customer acquisition and retention for SMB and Mid-Market audiences. • Created, managed, and executed marketing strategies that drive customer acquisition and upsell/retention based on thoughtful messaging that captures our compelling value proposition.• Manage the strategic and day-to-day aspects of the company’s SEM program – ensuring related lead targets and related timing, CPA goals, and budgets are managed proactively. • Manage lead list acquisition plan (including management of primary and alternate sources, creative non-traditional approaches, as well tracking related cohort yield, effectiveness and yield testing, and ensuing, iterative best practice approaches.• Work closely with Sales leadership and sales team members on a continual basis, including weekly reviews
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Manager Of Digital Marketing & Marketo AdministratorWgsn Aug 2013 - Jun 2014London, GbManaged PPC (Google Adwords, Linkedin, Bing) for the global marketing team, along with the global Marketo admin for North America, APAC and EMEA. -
Director Of Demand GenerationG3 Communications May 2007 - Aug 2013Hasbrouck Heights, New Jersey, UsG3 Communication is the e-publisher of Demand Gen Report, serving over 75K B2B Marketers globally. • Part of the founding team for B2B marketing publication inception, rolling out an advertiser-sponsored subscription model with 100% Y/Y growth. • Led email marketing strategy, focused on driving targeted B2B marketing content engagement via multi-dimensional email newsletter format, highlighting industry best practices research and webinars, resulting in double-digit growth YoY.
Nick Bhutani Skills
Nick Bhutani Education Details
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William Paterson University Of New JerseyMarketing -
Kellogg Executive EducationAi & Analytics
Frequently Asked Questions about Nick Bhutani
What company does Nick Bhutani work for?
Nick Bhutani works for Proof
What is Nick Bhutani's role at the current company?
Nick Bhutani's current role is Vice President of Marketing.
What is Nick Bhutani's email address?
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What is Nick Bhutani's direct phone number?
Nick Bhutani's direct phone number is +161227*****
What schools did Nick Bhutani attend?
Nick Bhutani attended William Paterson University Of New Jersey, Kellogg Executive Education.
What skills is Nick Bhutani known for?
Nick Bhutani has skills like Leadership, Website Development, Social Media, Salesforce.com, B2b, Online Marketing, Data Management, Event Planning, Data Analysis, Content Marketing, Web Development, Team Leadership.
Who are Nick Bhutani's colleagues?
Nick Bhutani's colleagues are Kristina Posey, Samantha Fincher, Stephen Myers, Jennifer Christensen, Vladimir Kagarlitskiy, Jacob Fiss, Rick Markowitz.
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