Nick Bhutani Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Denver, Colorado, Us

Reporting to the President, I am responsible for formalizing the Marketing function, focusing on foundational Go-To-Market components such as the identification of our Ideal Customer Profile, digital marketing activation for product-led and sales-led growth, lead management, and deal velocity activities.

Chicago, Illinois, Us

Reporting to the Chief Marketing Officer, I led a global marketing team of 26, overseeing Product Marketing, Marketing Operations (encompassing Marketing Technology, Lead Strategy, and Marketing Analytics), and Go-To-Market Strategic Planning. This role entailed spearheading comprehensive strategies that significantly influenced and supported three key business units—PR Newswire, Comms Cloud, and BuzzSumo—on a global scale.KEY HIGHLIGHTS • Led the end-to-end launch of a global SaaS AI product to PR and Communication professionals, delivering GTM product marketing deliverables in 90 days • Led the Product Marketing team transformation for the PR Newswire, Comms Cloud, and BuzzSumo SaaS product lines, resulting in increasing productivity while facing 60% reduction in resources• Developed refreshed end-to-end content journeys in partnership with Sales & Product, creating 5x mid and late-funnel content programs, leading to a 40% pipe acceleration gain across 3 strategic business units.

Chicago, Illinois, Us

Reporting to the Chief Marketing Officer, I established and led an 8-person Marketing Operations team encompassing Marketing Technology, Lead Strategy, and Marketing Analytics — supporting 75 marketers across North America, EMEA and APAC.KEY HIGHLIGHTS • 40% increase in targeting capabilities (email & paid media), resulting in a 3x response rate in 30 days driven by a holistic prospect & and customer intelligence strategy operationalizing 3rd party and 1st party data powered by a CDP (ActionIQ).• Initiated the activation of Intent Data from such providers as G2, Bombora, and ZoomInfo.• Introduced Marketing & Sales attribution methodologies, leveraging Salesforce capabilities for data modeling. Ensured thorough documentation to avoid black-box limitations and enable transparency and scalability.• Revamped Marketing Automation, pivoting from tactical execution to customer-centric strategy. Innovated by deploying advanced segmentation, establishing an always-on nurture process, and implementing continuous data enrichment• Deployed Robotic Process Automation solution (RPA) to power in-house real-time intent data collection, powering cost-effective and scalable outbound Sales and Marketing campaigns

New York City, New York, Us

Reporting to the SVP of Demand Generation, I built a global team of 9, overseeing Marketing Automation & Technology, Campaign Operations, and Marketing Analytics.KEY HIGHLIGHTS • Implemented core data models and dashboards, enabling comprehensive insights into end-to-end lead and contact funnel, campaign analytics, account engagement (ABM), Field Marketing, and Database Governance & Health Monitoring.• Centralized the procurement, documentation mapping, management, and governance of Marketing Technologies, including Pardot, Hopin, Salesforce Campaigns, Bizible, Drift, Vidyard, and Google Analytics.• Standardized the global campaign and tactic framework to enhance tracking, measuring, and reporting capabilities. This involved configuration of the Salesforce Campaign architecture and UTM attribution capture• Led pipe council business reviews at regional and global business unit levels, effectively incorporating product lines and their respective sales motions into the process for cross-functional buy-in.• Spearheaded the strategic alignment and enablement of BDR - Demand Generation efforts for Lead Process and Management, ensuring a cohesive and pragmatic approach to driving demand.

New York, Ny, Us

Reported to the Chief Marketing Officer, with accountability for managing a $6M+ marketing technology budget and leading a team of 14 across MarTech, AdTech, Automation, Compliance, and Campaign Operations.KEY HIGHLIGHTS • Provided comprehensive support to 400+ marketers globally, covering diverse marketing functions such as brand, social, web, digital, lifecycle, and performance marketing.• Project Lead: Upper Funnel Architecture (Lead-to-Opportunity): Led the development and implementation, ensuring seamless tracking of First Touch to Opportunity visibility, attribution, and executive reporting.• Lead Management: Successfully implemented and governed lead handling service level agreements (SLAs), enhancing lead management processes to optimize lead conversion and engagement.• Project Lead: Single & Multi-Touch Attribution: Established effective attribution models, improving marketing performance measurement and resource allocation.• Project Lead: MarTech Roadmap Audit & Capability Assessment: Conducted a thorough audit and capabilities assessment, streamlining marketing technology investments to align with business goals.

Copenhagen K, Dk

Reported to the SVP of Marketing, supporting 25 marketers in the United States, London, and Copenhagen.KEY HIGHLIGHTS • Successfully created and implemented a centralized marketing center of excellence and demand center, aligning with Senior leadership. This initiative enabled scalable growth and improved operational efficiency.• Deployed Bizible for Revenue Attribution and Operations: Implemented Bizible to drive marketing accountability and enhance visibility through revenue attribution and operations, facilitating data-driven decision-making.• Ongoing Evaluation and Management of Marketing Technology Stack: Led constant evaluation of the marketing technology stack's capabilities and ensured ongoing management, staying abreast of industry trends and driving optimal performance.• Global Standardized Reporting with Salesforce Campaigns: Led the adoption of Salesforce Campaigns, providing standardized global reporting and visibility into marketing campaign effectiveness across inbound, outbound demand generation and customer retention efforts.• Introduced ROI Tracking and Cost Efficiency: Introduced ROI tracking and campaign cost efficiency metrics, establishing ties to the financial data model for streamlined budgeting and resource allocation.

Minneapolis, Minnesota, Us

KEY HIGHLIGHTS • Spearheaded the next growth phase of paid acquisition, demand generation, and marketing operations• Successfully launched a new instance of Marketo, implementing a highly effective lead lifecycle program, lead sourcing strategies, and lead scoring techniques.• Led the Sales enablement efforts for Marketo Insights, ensuring seamless integration with Sales processes and providing valuable insights for next-best action in lead follow-up and outbound activities.• Managed a multi-million-dollar paid marketing budget, overseeing paid search, paid display, third-party syndication partnerships, and review generation campaigns.

New York, New York, Us

• Create, manage and execute marketing strategies that drive customer acquisition and upsell/retention based on thoughtful messaging that captures our compelling value proposition.• Manage the strategic and day-to-day aspects of the company’s SEM program – ensuring related lead targets and related timing, CPA goals, and budgets are managed proactively. • Manage lead list acquisition plan (including management of primary and alternate sources, creative non-traditional approaches, as well tracking related cohort yield, effectiveness and yield testing, and ensuing, iterative best practice approaches.• Manage communication and campaigns across digital and traditional channels including all customer touch points (e.g., blog, website, social networks, etc).

New York, New York, Us

Head of demand generation focused on driving customer acquisition and retention for SMB and Mid-Market audiences. • Created, managed, and executed marketing strategies that drive customer acquisition and upsell/retention based on thoughtful messaging that captures our compelling value proposition.• Manage the strategic and day-to-day aspects of the company’s SEM program – ensuring related lead targets and related timing, CPA goals, and budgets are managed proactively. • Manage lead list acquisition plan (including management of primary and alternate sources, creative non-traditional approaches, as well tracking related cohort yield, effectiveness and yield testing, and ensuing, iterative best practice approaches.• Work closely with Sales leadership and sales team members on a continual basis, including weekly reviews

London, Gb

Managed PPC (Google Adwords, Linkedin, Bing) for the global marketing team, along with the global Marketo admin for North America, APAC and EMEA.

Hasbrouck Heights, New Jersey, Us

G3 Communication is the e-publisher of Demand Gen Report, serving over 75K B2B Marketers globally. • Part of the founding team for B2B marketing publication inception, rolling out an advertiser-sponsored subscription model with 100% Y/Y growth. • Led email marketing strategy, focused on driving targeted B2B marketing content engagement via multi-dimensional email newsletter format, highlighting industry best practices research and webinars, resulting in double-digit growth YoY.

Bachelor Of Science (Bs), Business Admin, Marketing

Digital Marketing Strategies Data, Automation, Ai & Analytics