At NextWaveBusiness, our mission is to lead the future of industries by anticipating and embracing the next big innovations. Through cutting-edge solutions and forward-thinking strategies, we help businesses prepare for the future by focusing on what they can do today to leap ahead of the competition. Our services include go-to-market strategies, strategic innovation consulting, executive coaching, joining clients’ Boards of Advisors for ongoing strategic guidance, and making investments to support business growth.

Responsible for the global strategy of our Salesforce business, Go to Market, Marketing, Alliances, Tech partnerships and Strategic Advisory to our customers

Responsible for the CRM and omnichannel marketing strategy / execution of Suitsupply by focusing on service, new customer experiences and innovation. Starting from scratch, build out a succesfully a team of marketeers, product owners, UX and developers focusing on new digital concepts for our physical stores and digital omnichannel experiences for our customers. Like real time data and interactive digital signage in the store, Clienteling for employees, customer app, CRM, omnichannel servicing, customer journey management, email, complete styling experience based on messaging platforms called The Box Office and an on demand tailor experience called the Garmentor.Implemented complete Salesforce.com environment (Sales, Service, Marketing, App, Heroku and Commerce) connected deeply into the already existing Suitsupply environment.

Manager within the commercial passenger domain responsible for the innovation and continuity of the Ancillary Products, CRM and Social.My HR responsibilities grew from 6 FTE to more than 60 FTE in the last year divided over multiple teams. Managing directly two teams of together 27 FTE internal and external people consisting of a business process manager, project managers/consultants, business analysts, functional aplication managers and developers with a diverse set of capabilities and cultures.For the ancillary domain we launched and managed ancillary products for Air France KLM like meals, economy comfort, preferred seats, first bag, upsell, upgrade yourself, flexibility, paid upgrade, webshop, wannagives and offer management in all digital touchpoints and optimized the seating model which enabled the company to boost the ancillary revenues while on the other hand keeping the issues under control with OPEX projects and application improvements.For the CRM/Social domain I managed all the salesforce.com implementations within the company and all the innovations with bringing new capabilities and integrations to the salesforce.com environment as well as rolling out to new departments to get more customer centricity between the different business units of the company. With the social media department as the core hub of our innovation. We developed together with salesforce the social care center solution which integrated the service cloud with the marketing cloud social studio. This enabled us to handle our high volumes on social and with tight SLA's improving our customer experience and agent productivity. Delivering KLM the Service Surfboard Award for Social Media Maven at Dreamforce 2014. KLM was named the most socially devoted brand worldwide by socialbakers in 2012, 2013 and 2014.

2 year Management Development Program with a focus on IT. Jan - Jun 2012 : Manager IT Security Administration- As a manager functional and hierarchical responsible for the Boundary Control and Identity&User Management teams within KLM; Alignment between the operational IT Security activities of Air France and KLM.Jun - Dec 2011: Manager FastTrack- As a Manager responsible for several scrum teams within KLM IS focused on delivering web applications, mobile apps and websites.Oct 2010 - Jun 2011: Project Leader Social Media Hub- As project leader responsible for defining the roles, processes, location, tooling, and positioning of the newly created Social Media Hub within KLM. Main deliveries in the project was RFP, implementation and integration of Salesforce and Radian6 as a Social CRM solution.June - Oct 2010: Joint Risk Management Framework Air France - KLM IS-Responsible for setting up a combined risk management framework for the Air France - KLM IS Organization.

VolunteeringResponsible for several committee's: Website, other IS, Communications and Recruitment of new members.

responsible for the E-business of two insurance companies

Assisted the Professor during the course Databases and the course Project Databases and was responsible for the course practicum within the studies BSc. Information Science and BSc. Artificial Intelligence