• Leading the marketing initiatives for Brand, Community, Partnerships, Live Entertainment, and Retail for Abbotsford Canucks & Abbotsford Centre• Curating strategic brand campaigns and developing brand & community strategies for Abbotsford Canucks to drive leads, revenue, and growth• Supporting brand marketing initiatives for Vancouver Canucks

• Led the strategic planning and presentation of the 2023.24 Vancouver Canucks Student Rush Program, clarifying objectives, messaging framework, strategy, and timelines• Supported marketing campaigns development and execution for Vancouver Canucks and Rogers Arena initiatives, such as Development Camp ticketing, Canucks For Kids Fund 50/50 promotions, and Quick Service brand operations• Worked with key stakeholders and coordinated with in-house Content, Design, and Digital teams to build strategic, compelling, and detailed briefs

• Assisted in managing and supervising in-house crew, and engage in event coordination from concept to production• Worked with external clients and sponsors for events to ensure their expectations were delivered• Collaborated with the Creative team to create landing pages and design compelling social campaigns

• Supported creatives on graphics and videos, such as develop logo for Haiti crowdfunding campaign and events cards for Generation17 Dialogue event• Reviewed sample copy, edited and suggested new content for Samsung Global Goals App• Collaborated with internal teams to create landing pages and optimize user-experience for UNDP Sustainable Development Goals (SDGs)

• Plan, create, and publish engaging content on YouTube, Instagram, TikTok• Collaborated with UBC Brand&Marketing on Influencer Guide-to-UBC project• Developed working knowledge of YouTube algorithm and monitoring market insights and KPIs

• Marketed sponsor events and collaborated with sponsor partners, such as create Helijet giveaway that amassed 400+ participants in two days• Measured and reported performance of digital marketing and email campaigns, and assessed against goals• Filmed and edited content for campaigns and engagement initiatives, such as 2022.23 Season Announcement video

• Assisted content creation and post-production for artists on YouTube, such as cover work for artist which amassed over 200K views• Planned and executed email, social media, and display advertising campaigns• Brainstormed new and creative growth strategies for artists and actors• Overlooked confidential administrative work, such as scheduling casting calls