Nick Edwards Email & Phone Number

United Kingdom

Reading, Berkshire, Gb

Reading, Berkshire, Gb

Looking after the client development, account management and marketing strategy for RQA Group.RQA Group is the leading consultancy and training firm to the food, beverage, consumer product, legal and insurance sectors specialising in:• product recall• crisis management• business continuity planning• food defence• product liability• food safety

Reading, Gb

Responsible for providing product information for the entire Porsche range. This included:• Writing product data packs on new vehicle launches for the dealer network• Calculating and uploading pricing data for new vehicles in all relevant systems• Supporting the marketing, press and training teams with product expertise and information• Presenting at customer, press and training events on new vehicle launches I also provided the dealer network with ongoing product support, answered any customer product queries they couldn't answer and assisted with product trainingI was selected as one of only 47 people globally to be trained as a Delivery Expert for the Porsche 918 Spyder, the latest hypercar. This meant I had to design the handover process for this almost £1M vehicle and also carry out the technical handover of the car to the customer. During my time there I also devised and carried out a survey of the dealer network to understand their views on the product information we provided to them. This involved carrying out 100 surveys in person across the UK and Ireland. I discovered potential savings related to wasted brochures and price lists and incorporated this into our environmental plans for 2015. The survey also highlighted opportunities for the marketing team to enhance the customers interaction with the product information using more modern delivery methods.

Crawley, Sussex, Gb

Responsible for managing the product portfolio of hygiene products for Rentokil Initial. I was initially hired on a contract basis, but was made permanent after 3 months in the role. • Providing product marketing collateral and web copy for my portfolio• Liaising with local country marketers on product marketing initiatives, listening to their local product requirements and preparing them for new product launches• Working with the marketing communications teams on new product launches and general corporate marketing collateral • Identifying gaps in the product range• Monitoring innovations in the market and competitor's activity • Writing briefs for new product development team when gaps had been identified by myself using customer research information • Project leader on NPD projects to drive these through to launch• Managing the product lifecycle from conception to end of life phase out

St Paul, Mn, Us

Responsible for researching and preparing for the relaunch of the 3M Fire Protection product range across EMEA. I was brought in initially on a 6 month contract but this was extended to 18 months. Main responsibilities included:• Researching the market for passive fire protection products• Preparing market value, channels to market, strategy, and pricing info for these products and presenting these at a gate review to decide whether we proceed with relaunch• Visiting potential customers and channel partners to discuss the product range and potential pricing• Liaising with colleagues across EMEA to establish the situation in each country and coordinate the launch plans for the products• Meeting with outsourced suppliers of products to drive down manufacturing price • Coordinate packaging design for Europe in multiple languages• Develop marketing materials for product range including a new website• Deal with all enquiries from across EMEA regarding product range

Maidenhead, Berkshire, Gb

I was brought in as a product marketing manager to specifically work on the launch of the latest version of the company's industry leading translation memory software package. This product is the biggest technology revenue earner for the company, and therefore the launch of the latest version, SDL Trados Studio, was the most important launch in the company's history. I was responsible for understanding the competitive landscape and customer profile, developing messaging, producing marketing collateral, assisting in the internal training effort, communicating the benefits of the new product both internally and externally and organising the launch activity for this product. I also worked on the launch of the latest version of SDL Passolo, producing marketing collateral and organising mailings, events and PR around the launch.

Amsterdam, North Holland, Nl

I was the brand manager for Network, a LeasePlan brand, which offers vehicle leasing deals through a group of intermediaries, known as Franchisees. I was responsible for marketing the deals available to the Franchisees and assisting them to promote these deals to their end customer. This mainly involves managing an extranet, e-marketing, events and seminars. I was responsible for a complete rebrand and relaunch of the Network brand which involved creating a new brand identity, developing clear messaging for the revamped brand, developing a new extranet, creating a new suite of marketing collateral, communicating the changes to both the broker community and the industry through a PR programme and running a launch event to inform the intermediaries of the changes.

Johnston, Rhode Island, Us

Working within the international communications team for one of the world’s largest commercial property risk management and insurance companies. Responsible for marketing communications support across Europe, Asia and Australia. Main responsibilities included:• PR planning and execution for UK, France & Germany – communicating the benefits of a risk management approach to business. • Managing PR agencies across Europe• Writing press releases and articles for trade press on the topic of risk management• Building relationships with journalists to arrange interviews and articles• Briefing spokespeople before media interviews• Internal communication of key messages and PR successes• Arranging speaking opportunities at risk management conferences• Preparing presentations for spokespeople• Organisation of international tradeshow presence and attending to ensure they run smoothly• Various ad-hoc marketing projects such as developing a virtual reality tour of an FM Global research facility and organising the filming of a documentary at an FM Global site and a client’s facility

Geneva, Geneva, Ch

UK Consumer Services Marketing Executive for the world's largest testing, inspection and certification organisation.Main responsibilities included: • Solely responsible for the marketing communications for the consumer services division in the UK• Co-ordinating PR activity including arranging and writing editorial and press releases• Production of marketing collateral, both in-house and through a design agency• Direct Marketing - including production of collateral, arranging mailing and tracking response• Copywriting for flyers, website, editorial, newsletters, and adverts• Event Management including seminars, exhibitions and attendance at these events • Media planning and negotiation of advertising rates

Epsom, Surrey, Gb

I was responsible for marketing and selling Leatherhead's Consulting and Research offering. Making client contact, account managing any projects won and drafting marketing content to promote the services of this department. I was also involved in updating and managing the CRM system.