Nickelle Weekes Email & Phone Number

Maintain authority for growing niched leads (B2B + D2C), plan and execute marketing strategies for social, ads, website design, and sales growth. Conduct market research, brand building through storytelling content on social medias and ads/PPC. Develop marketing roadmaps and implement with marketing team.Analyze data, PPC, manage budget, conduct marketing meetings with planning and strategy as an end result. Work closely with CEO to focus on executing their vision.

Contracting with various companies (Large 8 figures and Small 6-7 figures) ranging from B2B & D2C Managing, Directing, and more. F/T & P/T

Remote

Directed and coordinated day-to-day operational aspects of the e-com store along with weekly (if not daily) in-store sales (4 locations) and provide strategic marketing ideas. Analyzed data and identify opportunities for improvement then facilitated weekly meetings with executive leaders and team (when needed) along with evaluating KPIs on a regular basis.Steward in developing, implementing, and advancing brand awareness, brand voice, e-com marketing strategy, CX, customer retention, customer acquisition, website UX, graphic design, and digital marketing. Including but not limited to e-mail marketing, social media marketing, CRO, SEO, SMS, driving in-store traffic and web traffic, raising AOV, and digital ads.Analyzed & researched current trends for growth along with sustaining repeat business.

Spearheaded and oversaw marketing planning meetings and in collaboration with the Marketing team – set specific goals that align with the overall vision/business goals.Analyzed web traffic and UX to make suggestions for change and advancement and to ensure copy, images, etc matched the brand vision. Ignited digital technology to enhance overall marketing strategy to improve organic growth by storytelling on multiple digital platforms to build brand awareness and high engagement with customers across 20 social accounts, along with increased store traffic to10 locations. Oversaw the organization & enhancement of 150k+ email subscriber lists with better system flows that increased OR, CTR and conversion.Grew e-com/marketing team from 2 to 10 and mentored new and existing staff.

Remote

Mentored / Coached e-com business owners based on their specific goals that align with their vision.Guided e-com owners through the process of brand awareness, voice, marketing strategy, and creating a story that engages with their customers. Analyzed e-com processes, and identified gaps leading to the elimination of process lags which saved time and money, and led to an increase in revenue.Provided training to clients one-on-one, in teams, and/or in groups virtually or over the phone.Educated owners on sales and performance data, margin variables, and protection via market research, thereby influencing the allocation of funds.Coached e-com owners on how understanding customers and researching competitors can help them clarify their brand, develop market strategy and magnify storytelling. Produced several online courses teaching multiple facets of e-com marketing & brand building.

(Sold it) - name changed to Salted Avenue Sept. 2019Planned and directed effective and efficient day-to-day operational aspects of the business to align with noVae’s mission, culture, and vision to deliver top-tier results with realistic deadlines. Cultivated brand awareness & marketing plans for organic and paid growth strategies in acquiring new customers, and built and maintained long-term quality relations with loyal customers through storytelling and great customer service. (High CLV)Actively problem solved as issues arose and through forward-thinking to foster noVae’s growth and development. Invited and was open to team member input, while managing the occasional necessity to act autonomously and decisively in order to resolve certain situations.Sold product mainly on own site but also sold on Jane, Groupdealz, Zulily, Pick Your Plum (opted not to sell on Amazon after they contacted us)Grew the business from one employee to 15, covering all aspects of the operation. Inspired and cultivated the noVae culture and customer-centric way of doing business in all team members. Found and nurtured relationships with USA manufacturers, and influencers (affiliate marketing) and negotiated prices. Evaluated KPIs on a regular basis along with researched & implemented current trends and continuously engineered innovative, out-of-the-box marketing ideas for growth. Developed a thriving affiliate program and worked with many popular influencers/bloggers that matched the brand.