As Head of Shared Services for North America, I lead a team of Program Managers to develop scalable, cost-effective outsourcing solutions to solve internal business challenges and grow LinkedIn. We consult on, build, and manage a variety of support programs that allow teams to focus on their core tasks, lower their costs, and have more support flexibility.

In my role as Advertising Operations Manager within Talent Solutions, I led an accomplished team of 7 Campaign Managers focused on advertising campaign setup, audience targeting, and optimization. During my 2 years in this position, I also sponsored or led multiple projects centered on driving additional client value, improving processes, and upskilling our teams.

As the Regional Director of Operations for the Midwest, I relocated from Philadelphia to Chicago in order to provide support to our Operations and Sales team members located throughout the Midwest as well as our agency and brand clients. With PointRoll and ShopLocal merging in 2015 to form Cofactor, I assisted in bridging the gap between our client support, sales, and operations-focused team members on both sides as we transitioned to a single organization.

As the Sr. Regional Manager of Client Services, I effectively led and grew two independent Digital Project Management teams in the pursuit of unmatched client satisfaction and the flawless execution of complex digital display campaigns. In addition to my team leadership responsibilities, I also directly managed client relationships due to rapid growth in specific business segments throughout 2013.

In my role as Regional Manager of Client Services, I took on the challenge of rebuilding a support team in the Midwest and ushering team members from varying backgrounds into a newly created Digital Project Manager position prior to the formal department roll out. Overcoming these challenges required restructuring the team, intense focus on mentoring, and successful recruitment and training. Within the first year, I helped to effectively grow the team by 80%.

As the Sr. Account manager, Team Lead, I served as a mentor and trainer to my colleagues in addition to acting as lead AM supporting digital campaigns for the world's largest retailer. As a lead within the Account Management team, I assisted with development of SOP documentation, acted as a subject matter expert on multiple products, and assisted with different team training including that for dynamic creative optimization.Core functions:•Closely managed and facilitated cutting-edge interactive rich media advertising campaigns from concept development through live implementation for many top US companies.•Operated in conjunction with the Sales team to develop strategic approaches for clients through the use of PointRoll’s rich media capabilities and partnerships.•Functioned as liaison between external clients (agencies, advertisers, publishers, vendors) and internal departments including Creative Services, Technical Services, and Production.•Assisted clients with detailed campaign performance measurement and optimization suggestions.•Developed and maintained department training materials and provided training sessions for colleagues.

As a Sr. Account Manager, I provided exceptional service to a multitude of clients including the one of the world's largest information technology companies. I had the opportunity to serve as PointRoll's project lead through the development, deployment, and management of the first Local Offer Management System (LOMS) working in conjunction with ShopLocal. This allowed specific location-based offers to reach their intended targets in over 200 DMAs for one of the largest US-based food and beverage companies while also allowing these offers to be managed directly by client personnel in each DMA.

Core functions:•Closely managed and facilitated cutting-edge interactive rich media advertising campaigns from concept development through live implementation for many top US companies.•Operated in conjunction with the Sales team to develop strategic approaches for clients through the use of PointRoll’s rich media capabilities and partnerships.•Functioned as liaison between external clients (agencies, advertisers, publishers, vendors) and internal departments including Creative Services, Technical Services, and Production.•Assisted clients with detailed campaign performance measurement and optimization suggestions.

EXHIBITS. EVENTS. STRATEGIC MARKETING.Poretta & Orr is a results-oriented, marketing company focused in the exhibit and event arena specializing in cutting-edge and relevant exhibits, events and strategic marketing programs.Core functions:•Managed all aspects of creative projects and programs including exhibit design and fabrication; interactive media production; graphic design and production; video development; and interactive in-booth promotions.•Provided on-site support and supervision for clients at industry conferences worldwide.

EXHIBITS. EVENTS. STRATEGIC MARKETING.Poretta & Orr is a results-oriented, marketing company focused in the exhibit and event arena specializing in cutting-edge and relevant exhibits, events and strategic marketing programs.Core functions:•Managed all aspects of creative projects and programs including exhibit design and fabrication; interactive media production; graphic design and production; video development; and interactive in-booth promotions.•Provided on-site support and supervision for clients at industry conferences worldwide.

EXHIBITS. EVENTS. STRATEGIC MARKETING.Poretta & Orr is a results-oriented, marketing company focused in the exhibit and event arena specializing in cutting-edge and relevant exhibits, events and strategic marketing programs.