Marketing Director - developing brand growth, creating marketing structure and plans, disrupting the market place with dynamic campaigns!

Unlike other creative/marketing/design agencies we offer a unique service where we are based within your environment. This allows us to gain an understanding and insight into your company. Ensuring a great working relationship helps us to identify your key brand requirements and aspirations.As an integrated part of the team based in house, your company will benefit from our skills and prompt service, we can respond to your requirements as and when they arise. We believe the key to the success of a brand is the people behind it, driving it forward to success.Think of IntegroMD as your own Marketing Director, helping you develop more value into your brand, improving routes to market and encouraging your staff to drive towards the same goal.IntegroMD has a wide set of skills including:• Direct, online and social media marketing• Brand management and strategies• Marketing Strategies• Graphic Design• Advertising, digital and print• Website design and management• SEO and PPC management

Giving the direction, structure and plans required for a new brand to market

I joined the Starley team to establish and launch the brand into a competitive market place. It was important that Starley had a USP and I worked alongside the owner to established a UK bicycle manufacturer of a bespoke product for its customers. Starley is a unique business offering a bespoke design service with all bikes made to customer specification in house. I have achieved brand growth through advertisement, sponsorship programs and marketing campaigns that focused around the concept ‘a bicycle is art’. I also designed the website, managed all events and lead a team on a daily basis.I have also set up a pro-cycling team alongside Starley Bikes providing another vehicle for promotion to all investors and sponsors. The pro-cycling team has been running for three years and I have successfully gained sponsorship doubling investment year on year.

Cygnet Group is a group of specialist engineering businesses that deliver engineering solutions in two strategic areas; production and processes of technical fibres and oil and gas technology. I joined the team when ‘the group’ was initially being setup, to help develop a long standing brand awareness within there marketplace. A fresh and innovative approach to the brands within the Cygnet Group was required to establish consistency, providing increased presence within the industry and a strategy for progression. I was responsible for designing company logos, corporate stationary, brochures, brand guidelines, marketing material, clothing, POS, event stands and websites for all of the companies within the group. I was also responsible for setting up the Cygnet Group brand within the USA and China. One of my key achievements at the Cygnet Group was the design and implementation of the company intranet, a platform for all staff to share information, from achievements to holiday requests. Implementing the intranet has allowed me to realise my own ethos that is, sharing knowledge is key to growth, efficiency and delivery.

PRP Architects is a leading residential designer with a portfolio of award winning projects. I joined the graphics and marketing team to manage key accounts involving the development of long-standing brands and generating new business leads. The former Aston Martin site was an interesting project, a sensitive approach to the development and brand was taken to reflect the iconic cars produced on the site. I worked directly with Aston Martin to produce literature, design statements, POS and consultation material, ensuring the brand wasn’t diluted.Ecotowns was a brand that I created for the architectural industry, exploring new ways of creating sustainable housing. The success of the brand designed and developed is reflected in that it is still being used today at the BRE Innovation park in Watford.in 2008 I was approached by the directors of the Manchester office to relocate and head up the graphics and marketing team for the Manchester office. The goal was for PRP Manchester to become the leading architects within the residential sector. I initially worked on an important bid for the Pendleton PFI, liaising with developers, planners and key members of the proposal team. I created a brand image that the local residents could believe in and relate to, as well as a marketing structure that allowed interaction with residents. An interactive trailer was set up as a facility for residents to provide feedback and activate the presence of the brand, this allowed residents to contribute to the process.

I consulted for companies across the UK on various projects preparing brand guidelines and marketing material to launch new products and brands to the UK market. Companies included: British Touring Cars sponsorship engagement packs, bringing new brands to the sport; Ritte Racing, a US bicycle manufacture entering into the UK market, Balfa UK a high value product, creating marketing material and press launches; and developing Car Medic for franchising opportunities.