Nick Graham-Brown Email & Phone Number

Yateley, England, United Kingdom

Bracknell

Yateley, Hampshire, United Kingdom

Basingstoke

Strategy development and implementation of all content-based activity on consumer-facing channels (Social, App, Online, Stores, PR, CRM, etc.). The objective being to drive consumer advocacy, retention and engagement. Responsible for producing a realistically deliverable strategy, from the ground up, that puts content at the front and centre of our marketing activities. This includes the building and management of a new team, as well as a refreshed focus on data collation to drive growth and inbound traffic. Day to day responsibilities include:-Working with key stakeholders across the business to ascertain commercial priorities. Including a strong partnership with the Trade and Brand teams-Asset production and management ensuring consistency across multiple channels as well as full legal compliance-Development and launch of a new website to house content, ensuring adherence to web best practice, and working closely with the Digital Marketing team to drive growth and awareness-Holding ideation sessions and workshops-Project management and workflow monitoring-Agency management-Relationship management with publishers to develop collaborative opportunities-Social media distribution, both organic and paid, working closely with the Social team to develop content-first strategy-Producing content plans for key releases over the year, including budgetary responsibilities-Producing distribution strategies for content based on channel metrics, demographics etc. -Implementation of distribution plans through various channels (Email, paid media, app push, organic social, owned channels, etc.)-Overseeing the execution of the plans (resourcing, budgets, equipment, time management, etc.)-Setting KPIs for all activities-Reporting on all activity to high-level stakeholders-Measurement against KPIs and to ensure positive ROI, and reactive strategic evolution

Basingstoke

Managing a dedicated team to oversee the delivery of digital signage solutions throughout the 320 store estate, including front of store window space as well as in-store sales tool signage. Working from briefs to tight deadlines to ensure accurate messaging of commercial propositions to GAME consumers. In addition, also responsible for the creation and proliferation of video content for use on the company's YouTube channel as well as internal circulation. Key responsibilities include: - Working with key, high-level stake holders developing strategic solutions to maximise signage use - Liaising and collaborating with publishers to obtain assets and ensure accurate use of third party creative - Building and maintaining relationships with both internal and external stakeholders to drive strategy - Developing creative solutions that function within brand guidelines, while taking full advantage of the technology available - Producing creative animations using Adobe After Effects for use across multiple channels and formats - General line management duties, including regular one-to-ones, PDP implementation and grievance management - Reporting into the Head of Marketing to develop Content Strategy for use across the business - Ensuring all published content is compliant - Working closely with agency partners to manage the technical delivery of content from brief to screen - Measuring performance of channels against agreed KPIs and making changes to strategy where the data suggests it may be requiredIn my time at GAME I have overseen the use of digital signage develop from simple, largely static imagery through to dynamic, engaging displays. I have worked closely with internal partners to develop internal SLAs that allow for creative lead times, while meeting the fast-changing needs of the business. My role has grown from being largely creative, to becoming more heavily involved in strategic decision making and channel development.

Farnham

A successful end-to-end marketing agency with a rich history of clients from a range of sectors and industries. Predominantly campaign focused with experience across multiple channel implementations. My role as an Account Manager allows me to experience a wide variety of strategies tailored for different markets, and has helped enrich my knowledge of different sectors.

Tasked with the growth and management of digital strategies both in-house and client side, with a principle focus on SEO and PPC, as well as content development, copywriting and media management. In addition, I have also worked creatively alongside clients to deliver video projects, providing a bespoke service from minor edits to full project development and delivery.

Responsible for all inbound marketing efforts; this included the development of content for a new company website, as well as management of all digital assets. I generated and implemented a successful content strategy to bring the company in line with current necessary SEO practices. Other responsibilities included liaising with suppliers, acquisition of industry specific accreditations and media management.

Day to Day running of the bar, working alongside the GM to manage a successful team, as well as Event Management and promotion.

Responsible for generating traffic to the company eCommerce website through the development of multiple online channels including PPC, organic and referral network. I implemented a complex reporting system utilising Google Analytics as well as DC Strorm to track growth and ROI across all channels. I also managed a successful print advertising campaign with a national publication.

Ba Hons Spanish, Spanish Language And Literature

Education record