Nick Greto is a sales and marketing executive leader and coach, as well as a mental health and wellness professional and investor.He is the co-founder and co-chair of Sounds of Saving (SoS), a music and mental health organization with a mission to design and provide tools, content, resources, and curriculum to young people, ages 14 to 24, on how to discover and utilize music to support their mental health and wellness.From its infancy, Nick has been at the helm of SoS, driving its growth and impact. Under his leadership, the organization has achieved remarkable milestones, doubling its revenue every year, appearing in publications like the Today Show and Rolling Stone Magazine, and partnering with the likes of the US DOE, NYC DOE, and the 988 Suicide and Crisis Lifeline.Nick's professional journey spans the startup space, advertising, marketing, wellness, and the music industries since 2006. With a background in content creation, AI, social media, search marketing, and programmatic media, he has also been involved in cutting-edge teams leading the tech industry in AI decisioning and journey automation. Notably, he played an instrumental role in restructuring, rebuilding, and leading Acuity Ads to its highest recorded revenue quarters and years.Additionally, his executive work with Magnetic Media resulted in a successful transaction that brought transformative technology into the hands of Deloitte Digital.He has also been a coach in areas such as executive mental health, career transitioning, and sales strategy.His company, Strive Wellness LLC, is a holding company for franchises he supports. He is currently leading the marketing team within Strive to drive awareness and ROAS for Gameday Men's Health in North Jersey.He resides in Bedford-Stuyvesant, Brooklyn.In Ad and Martech, Nick has an understanding of networks, exchanges, RTB, contextual targeting, audience targeting, retargeting, display, video, mobile, social, native, CTV, SEO and SEM. Specialties: leadership, coaching, team building, strategy, networking, management, content creation, career development, sales, franchising, mental health, wellness