As Head of UK Field Sales, I lead a vast and dynamic sales network encompassing 8 Division Managers, 2 Division Manager Designates, 150 Business Development Managers, 2,000 Leaders, and over 90,000 self-employed Field Representatives. I am responsible for driving the National Sales Strategy, cultivating strong communities, and building high-performing teams focused on growth, engagement, and empowerment.• Spearheaded the transition to a "leader-led" self-employed model, improving cost efficiencies while enabling Sales Leaders to take ownership of team development and performance within a matrix organization.• Partnered with and mentored top Sales Leaders to develop and implement strategies that build strong, engaged communities. Through relationship-building and cultivating trust, I empowered leaders to grow into national roles, fostering a culture of collaboration, support, and shared success across the network while driving engagement and enhancing overall team performance.• Delivered against annual revenue goals through innovative field strategies, ensuring adaptability and resilience in a rapidly evolving market environment.• Launched new business initiatives that unlocked growth opportunities, ensuring that both employed and self-employed Representatives were empowered to excel and meet ambitious KPIs.• Built a strong sense of community within the network, enabling Representatives to connect, collaborate, and support each other, which is key to fostering long-term retention and growth.

In this role, I led and coached a high-performing field management team to consistently exceed KPIs and drive revenue growth. I oversaw the strategic execution of national sales initiatives through a matrix field team, ensuring operational excellence and team alignment. By fostering a culture of accountability and empowerment, I was able to inspire team members to embrace growth opportunities and outperform targets.• Achieved 10% growth in Representative numbers in 2020, the first time in a decade—through targeted leadership and field team transformation.• Chaired strategic business performance meetings, ensuring data-driven decisions and continuous optimization of sales strategies to support long-term growth.• Expanded my role to include peer-level responsibilities, leading broader transformation efforts across the field team, resulting in my promotion to Head of UK Field Sales.

During this role, I was tasked with leading a large-scale field transformation project, overseeing the design, pilot, and nationwide rollout of a new operating model. I spearheaded the formation of a transformation training team, developed comprehensive training strategies, and led initiatives that drove impactful change across the organization.Built and delivered a field transformation strategy to over 150 employed sales team members, focusing on improving efficiency and aligning teams with new business processes.Mentored and coached teams across the entire UK field force, ensuring seamless implementation and adoption of new strategies, while fostering a culture of innovation and growth.

As Division Sales Manager, I led the recruitment, training, and development of a team of 16 Area Managers, with a strong focus on building high-performing teams within both employed and self-employed salesforces. My key responsibilities included driving sales performance, optimizing processes, and fostering strong relationships across teams and communities to support long-term success.Recruited, trained, and developed 16 Area Managers, establishing clear SMART objectives to guide their performance and help them build high-achieving teams within their areas.Built strong relationships with both employed and self-employed representatives, cultivating a sense of community and collaboration that drove higher engagement and loyalty within the salesforce.Streamlined lead generation processes, increasing efficiency and empowering Area Managers to maximize new business opportunities for their respective teams.Conducted regular performance reviews and KPI analysis, identifying areas for improvement, reinforcing effective strategies, and supporting the professional growth of team members through personalized coaching and development plans.Focused on developing people and fostering a culture of accountability, growth, and empowerment, driving success within both employed and self-employed sales networks.

Heading a team in a matrix environment, we managed the technology needs of 400+ UK-based field users. I worked with Legal, Communications and Learning and Development teams to deliver communication training packages to Field Managers and ensure successful implementation of business-critical projects.Working in collaboration with Legal, Communications and Learning and Development teams to deliver effective training and communication packages to Field Managers and ensure successful implementation of business-critical projects.

In this role, I led the successful planning and execution of Avon’s nationwide "Beauty Bus" tour, a £2.5M initiative designed to showcase Avon’s earning opportunities and build community engagement. My responsibilities included managing a £1M budget, leading a small but effective team, and ensuring that all field initiatives and projects delivered measurable business results.Led the implementation of Avon’s "Beauty Bus" tour, managing 420 events across the UK to highlight Avon’s business opportunity. The initiative generated 28,000 potential business leads, significantly driving field recruitment and engagement.Managed a £1M budget to deliver strategic field projects, ensuring all initiatives were aligned with business KPIs and provided a strong return on investment (ROI).Collaborated with cross-functional teams and field leaders to plan, execute, and review key projects, ensuring the seamless delivery of events and initiatives that boosted brand awareness and business growth.Focused on community engagement, using the "Beauty Bus" tour as a platform to build stronger relationships with potential Representatives and emphasize Avon’s unique earning opportunities.