New Media Director for luxury hair-care brand. In this role I have full P&L and management responsibility for the group B2C & B2B online business; determining strategy, site development, online marketing, sales planning and recruitment. Key tasks and responsibilities:• Developing, defining and delivering the group international digital strategy that includes; PPC, SEO, affiliate management, email marketing, e-crm planning, display advertising, social strategy, and 3rd party cross channel initiatives• Strategically developing new e-commerce opportunities while decreasing CPA• Acquisition and retention planning • Optimisation to maximise conversion• Encourage growth into new geographical regions and on a global scale• Increase customer retention through best practise email and e-crm techniques• Managing relationships with media, creative and web design agencies• Developing, implementing and managing all types of online content and ecommerce applications• Quarterly and annual e-commerce planning processes; KPI’s of marketing, channel and e-commerce campaign objectives• Managing relationships with price comparison websites • Managing 3rd party accounts and cross channel initiatives with accounts including Amazon • Manage the day-to-day relationships with key B2B accounts • Managing the Cloud Nine affiliate programme• Evolve site design, content and functionality• Developing and implementing the e-commerce brand strategy• Reviewing analytical data to improve onsite usability, increasing conversion and enhance the purchase journey• Budget planning to ensure a maximum ROI• Keeping up to date of the latest e-commerce techniques to maintain a competitive edge

During this 11 year period I transformed a brand with no online presence to a UK £40m turnover channel by developing and delivering a robust e-commerce strategy and re-structure the e-commerce team to improve efficiencies and deliver a more effective way of working. During my time here I also delivered four group websites that were rolled out with ecommerce functionality into 12 countries.• Managing an e-commerce team of fourteen + up 40 warehouse staff or fulfillment • Defining online strategy to aid further growth • Re-design four international websites to achieve: an improved website structure, improve architecture, navigation and SEO of the website• Improve usability• Overseeing affiliate program• Developing the SEO strategy • Implementing the PPC strategy to aid CTR and conversion• Planning and executing a social media plan • Devising and defining the affiliate marketing plan• Delivered an e-crm online solutions• Marketing & promotional calendar• Ensure website creative, stock levels and product merchandising is reviewed weekly