Nicki N. Trinh, M.S. Email & Phone Number

Pasadena, CA, US

• Oversees a monthly advertising spend of $1M across diverse networks including Facebook, Google, Twitter, YouTube, CTV, and others.
• Lead the testing and scaling of both new and existing ad networks and direct site placements.
• In charge of 2 offers entire campaign cycle from creating ads, testing for performance, determining budgets, maintaining performance, and overseeing all metrics for the offer.
• The primary contact for all matters pertaining to the offer under my management.
• Engage in cross-departmental collaboration to strategize on campaign and creative approaches, inventory management, and brand alignment.
• Collaborate closely with external agencies responsible for running our ads, ensuring alignment with quotas to meet overarching company KPI goals.

• Collaborated with nine e-commerce companies in various industries, including baby products, fashion, digital art, skincare, health, and food. Managed monthly expenditures of up to $150k per client.
• Developed a strong connections with each client to assist them in reaching their digital marketing goals.
• Collaborated with various departments to align efforts and achieve clients' objectives, ensuring smooth project execution.
• Maintained regular communication with clients to provide performance updates and collaborate on long-term strategic goals.
• Managed the coordination and execution of campaigns, monitored P&L sheets, tracked sales performance, facilitated monthly initiatives, handled creative requests, and performed other related tasks as needed.
• Lead with empathy while being proactive to deliver results and reach clients' goals.

• Planned new advertisings strategies using market insights to help clients achieve and surpass their business goals.
• Developed, executed, monitored, and evaluated paid social advertising campaigns across platforms such as Facebook, Google, YouTube, TikTok, and Reddit.

Los Angeles, California, United States

• Cultivated relationships with potential students through interviews and continued engagement by creating and managing an online community upon admission.
• Created and implemented the Masters in Marketing Connection Program.

Costa Mesa, California

• Oversaw daily operations for a team of up to 20 members, ensuring smooth workflow and productivity throughout the day.
• Examined performance metrics of the acquisition department on a daily, weekly, and monthly basis across multiple platforms including SMS, email, and phone. Assessed response times during peak hours and devised.
• Motivated staff with monthly gift card incentives. Implemented a positive feedback platform and offered supplementary training to enhance professional development and performance.
• Promoted to a lead 6 months ahead of the promotional timeline.

Costa Mesa

• Delivered exceptional written and verbal communication with the goal of converting prospects to customers.
• Received a perfect score for embodying the company's core mission.
• Improved CRM strategy by establishing a comprehensive database of customer feedback to inform marketing initiatives and enhance customer retention efforts.
• Directed the implementation of the new SMS system with the objective of engaging warm leads and collaborated closely with the Marketing & Communication department to provide insights and strategies for effective.
• Assisted the Community Marketing Manager in developing a community program aimed at enhancing engagement, improving brand image, and fostering member growth.
• Developed a comprehensive resource document to address common customer inquiries and concerns, ensuring consistent messaging for CX staff.

• Managed all marketing activities, including digital, out-of-home (OOH), public relations (PR), in-house events, and more.
• Planned and executed all in-house programs aimed at boosting brand visibility, fostering customer loyalty, and enhancing engagement.
• Reduced customer retention by over 100 members from 2017 to 2018.
• Oversaw, developed, and coordinated all marketing communication initiatives across multiple platforms, including social media (Instagram, Twitter, and Facebook), the brand website, weekly emails via Oracle-Eloqua, a.
• Worked closely with all departments, including Memberships, F&B, and Private Events, to ensure seamless communication that aligned with the overall brand identity.
• Enhanced internal CRM system to streamline correspondence among all departments.

Greater Los Angeles Area

• Managed the sales, planning, and coordination of nine luxury private event spaces, aiming to achieve an annual sales target of $1.5 million.
• Developed a comprehensive marketing plan by conducting competitor analysis, market research, assessing core competencies, and performing a SWOT analysis.

Los Angeles

• Managed day to day marketing programs and social media platforms.
• Developed creative material presentations for the Membership and Private Events departments.

The Collins College Of Hospitality Management

• Official note-taker at the Curriculum Meeting while in the transition from quarter to semester system
• Assisted the Administrative team and Office of the Dean

Master'S Degree, Marketing

Activities and Societies: MS in Marketing Advisory Council

Hospitality Management Bachelor Of Science, Hospitality Administration/Management

Activities and Societies: Chi Sigma Phi

Education record