Nick Gustafson Email and Phone Number
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Over 600 people witnessed my first musical performance as part of a rock band. I knew I wanted to continue to perform, and it wasn't just the adrenaline. It was being part of a greater purpose, letting go of my inhibitions, and being able to be myself that continued to drive that passion. I bring this same creativity, energy and excitement to everything I do. As a product marketer, I have a proven track record of executing all aspects of the go-to-market strategy, creating content plans that improve SEO and drive brand awareness, and generating top of funnel leads.
Lift Brands
View- Website:
- liftbrands.com
- Employees:
- 106
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Marketing DirectorLift Brands Dec 2023 - PresentMinnesota, United States
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Senior Marketing ManagerLivtech Apr 2021 - Dec 2023 -
Marketing ManagerPhdata, Inc. Aug 2020 - Apr 2021- Platform owner for all Martech for administration, reporting, and trend/forecast analysis- Develop marketing automation to capture, measure, and nurture leads through the marketing funnel- Lead partner and end customer communications and go-to-market campaigns- Manage vendors and contractors for content creation and HubSpot administration -Work with the Data Engineering team to create content that is highly technical but easily accessible -
Digital Marketing SpecialistSightpath Medical Dec 2019 - Jul 2020Greater Minneapolis-St. Paul Area- Develops and executes website, marketing automation, and content strategy- Test new marketing tactics and better leverage existing technology to drive efficiency and effectiveness- Manage on-page SEO/SEM optimization and keyword strategy- Utilize Salesforce, Google and Pardot data to continuously measure and improve campaign performance- Effectively segment and target buyer personas to deliver personalized, impactful brand messaging -
Product Marketing SpecialistCrossfuze (Formerly Virteva) Apr 2019 - Sep 2019Greater Minneapolis-St. Paul Area- Defined and executed end-to-end marketing strategy for the Microsoft 365 business- Designed and managed lead flow process from initial contact through the transition to Sales- Managed external partners to build and execute SEO/SEM strategies- Created key messaging strategies and marketing content based on customer lifecycle and segmentation- Improved blog traffic by 300%, organic website traffic by 45%, and top 10 ranked keyword by 170%
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Product Marketing SpecialistVirteva Sep 2017 - Sep 2019Greater Minneapolis-St. Paul Area-Planned, executed and led multi-channel marketing campaigns to drive brand awareness and customer acquisition-Analyzed marketing performance and MQL data to enable continuous improvement -Developed website content, optimized for SEO, and completed ongoing conversion rate optimization-Implemented creative strategy in marketing communications projects -Leveraged channel partners and marketing technology to open new opportunities and drive customer growth -
Prospecting Account Executive IiiBlackbaud Dec 2016 - Jun 2017Greater Minneapolis-St. Paul AreaIn this role, I am responsible for the following: -Partner with product and marketing to create and align content and prospecting campaigns-Attain sales quota by acquiring new business -Consult with Executive and Board level staff to maximize operational efficiency -Influence and negotiate for contract close -
Account Executive IMicroedge + Blackbaud Feb 2015 - Dec 2016Greater Minneapolis-St. Paul Area-Attained sales quota by managing existing clients and selling into new business opportunities-Manage client roadmaps to deliver digital based products-Created messaging for buyers to support the sales efforts-Developed product value propositions and competitive differentiators to create potential opportunities
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Senior Inside Sales ExecutiveMicroedge Sep 2012 - Feb 2015Edina, Mn-Developed brand voice and messaging-Attained sales quota by acquiring new logos-Worked with product marketing and management teams to shape target market and messaging-Understood complex workflows and engaged prospects in streamline foundation operations
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Student Public Relations DirectorUniversity Of Wisconsin-Eau Claire Feb 2011 - Dec 2011-Prepare and execute the public relations plan for the largest commission of the Student Senate -Coordinate with five committees to promote various events -Recruit new members and creatively retain current members -Survey students on current events -Survey students on how to improve future events
Nick Gustafson Skills
Nick Gustafson Education Details
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Mass Communication/Media Studies
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University Of WisconsinMass Communications; Public Relations
Frequently Asked Questions about Nick Gustafson
What company does Nick Gustafson work for?
Nick Gustafson works for Lift Brands
What is Nick Gustafson's role at the current company?
Nick Gustafson's current role is Marketing Director at Lift Brands.
What is Nick Gustafson's email address?
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What is Nick Gustafson's direct phone number?
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What schools did Nick Gustafson attend?
Nick Gustafson attended University Of Wisconsin-Eau Claire, University Of Wisconsin.
What are some of Nick Gustafson's interests?
Nick Gustafson has interest in Guitar, Writing, Technology, Civil Rights And Social Action, Environment, Reading, Science And Technology, Music, Disaster And Humanitarian Relief, Arts And Culture.
What skills is Nick Gustafson known for?
Nick Gustafson has skills like Social Media, Microsoft Office, Facebook, Event Planning, Customer Service, Time Management, Microsoft Excel, Team Leadership, Marketing Communications, Powerpoint, Public Speaking, Event Management.
Who are Nick Gustafson's colleagues?
Nick Gustafson's colleagues are Jessie Walther, Michael Vaught, Matt Krause, Stephanie Koller, Jody Connolly, Joseph Ricchio, Salib Pavanna.
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