Building out the creative strategy function at Luxid Group

Helping clients with brand messaging and corporate perception change: Microsoft, HSBC, Shell, William Blair• Propositions, Messaging territories & Manifestos• Positioning statements & Message houses• Creative strategy & Content ideation• Strategic copy

omobono - Creative branding for a leading global consultancy's go-to-market offering.Maverick Group - Helping to bring messaging clarity to DHL Express (EVP) and Parcel Connect (Brand differentiation)

I head up a team of brand, creative & content strategists, helping b2b and corporate clients say what they really mean through the creation of bespoke communications strategies. This helps businesses grow brand character, achieve corporate goals, expand business aims and offer greater value to their target audiences.

Headhunted by the Director of Comms to lead Creative Strategy, Conceptual Copywriting & Creative Teams and work with BBH to align Tesco category and supplier funded comms (DM & POS) with the new Tesco brand position.

Group Creative Head (Creative Strategy, Concept & Copy) to a team of art directors, designers, copywriters and developers. Integrated pitch wins for South West Trains, Kwik-Fit, Signet and DCLG.

Brand strategic thinking - informing conceptual copywriting & creative execution, digital strategy, mission statements, brand TOV, plus the enhancement of team brainstorming though the use of behavioural mindmapping.360i - Social activations working cross network with mcGarryBowen & IsobarMullen Lowe MENA - activation strategy and ideation for Kinder Joy and Tic TacRPM Ltd - Experiential Retail concept development for a leading Mobile provider's flagship Central London storeBBD Perfect Storm - Fidelity relaunch digital campaignLIDA - targeted CRM campaigns for IKEA & Royal Mail enabled by data driven technologyDunnhumbySapientNitro DADTMWLick CreativeMaynard MaloneDunnhumbyJam @ EngineE3 MediaExposureGrey GroupBanner CorporationGravity ThinkingCrayon LondonSapientNitroRubyVivid LimeBrothers and SistersCHI & PartnersOgilvy & MatherRAPP (Copywriter)Greenroom Digital@MomentumWWSaint London@RKCR/Y&RGyroHSR

Headhunted by the CEO to ensure the safe and successful transfer of all Canon digital campaign work from an agency based in Amsterdam to Dentsu London. The remit was to understand the brand, strategies, concepts, implementations and codebase provided, and then seamlessly extend and improve these for a series of new projects rolled out during a 6 month period. Advised on departmental structure and procedures, as well as hiring and mentoring new digital staff and also concepted proposals for other Dentsu London clients.

Proof of concept interaction design, prototyping & build for major worldwide campaigns and websites.WundermanDareBBC WorldwideDigitasAkqa

Proof of concept interaction design, prototyping & build for major worldwide campaigns and websites.

Singer, songwriter & bass player for my band "Big Yellow" - playing the North & Central London pub, club & festival circuit.https://m.soundcloud.com/bigyellowmusic

Brand and product innovation for major worldwide companies, client facing, multi-disciplinary teams, observations, brainstorming, proof of concept prototyping & client presentations.

Investigating the possibilities of web & flash during the DOTCOM boom through prototyping and build.

Investigating the possibilities of web & flash during the DOTCOM boom through prototyping and build.

Client facing, business analysis from initial requirements, functional spec, technical spec, build, testing, training, plus client sign off at each stage.Financial institutions in the City of London