Nick Li Email & Phone Number

New York, New York, United States

New York, New York, United States

Greater Boston Area

• Ad Operations lead on the largest Havas account in the Boston Office as well as 6 other clients
• Oversaw and trained other members of the Ad Operations team for all operational standards such as campaign launches, media activation, campaign maintenance, and third-party integration initiatives
• Played a pivotal role on numerous Ad Ops projects including standardizing creative and ad naming conventions, streamlining creative direction across each campaign, maintaining databases for… Show more
• Played a pivotal role on numerous Ad Ops projects including standardizing creative and ad naming conventions, streamlining creative direction across each campaign, maintaining databases for tracking tags, building Data.
• Worked with Boston Ops leadership on developing and presenting onboarding decks to orient all new Boston hires on ad serving technology, tracking and attribution, standardized naming conventions, and operational.
• Created and rolled out efficiencies and new procedures in campaign trafficking structures across Boston clients

Greater Boston Area

• Managed trafficking and media tracking in Google Campaign Manager for 4 of the brands on the largest Havas Boston account
• Collaborated closely with media planning, analytics, and digital investments teams to ensure campaigns were structured in a way that data was collected accurately, efficiently, and effectively
• Established processes and best practices for implementation of fourth-party tech vendors such as Nielsen, Visual IQ, and DoubleVerify
• Generated and pulled performance… Show more
• Generated and pulled performance reports to ensure data integrity, minimize discrepancies, and troubleshoot any ad or tag issues with site or ad tech partners
• Mentored a team of Ad Operations analysts to ensure trafficking requests and projects were completed in a timely manner

Greater Boston Area

• Advised client development team to create media plans for clients and optimize for performance
• Explored and integrated product opportunities with new and existing partners to support client development team
• Worked with client support and engineering to establish and maintain rules for tracking and integration
• Managed and trained ad-ops team in Ukraine, ensuring campaign creation and optimizations are properly carried out
• Managed processes and responsibilities for campaign… Show more
• Managed processes and responsibilities for campaign creation and third-party support for Fiksu’s programmatic demand-side platform Show less

Greater Boston Area

• Strategized, launched, and managed mobile marketing campaigns for clients on platforms such as Facebook and Google Adwords to hit key performance goals including user acquisition, in-app engagement, and branding.
• Engaged in weekly calls with clients such as AOL to collaborate, evaluate, and propose mobile media plans while cultivating and growing relationships
• Analyzed data sets and campaign performance reports to make informed decisions and explore new opportunities for… Show more
• Analyzed data sets and campaign performance reports to make informed decisions and explore new opportunities for campaign optimization
• Used Excel to create custom insight reports for clients, evaluating various metrics such as audience performance, creative analyses, and return on investment across various ad networks
• Retained all Account Operations responsibilities in addition to training new Account Operations Specialist employees in Ukraine. Show less

Greater Boston Area

• Acted as primary network contact for performance managers when creating mobile advertising campaigns, ensuring they were configured correctly and launched in a timely manner
• Utilized knowledge of proprietary and third-party systems to troubleshoot data and tracking discrepancies
• Acted as liaison with external networks to maintain record of partner capabilities such as volume estimations, user targeting potential, creative offerings, integration capabilities, and other best… Show more
• Acted as liaison with external networks to maintain record of partner capabilities such as volume estimations, user targeting potential, creative offerings, integration capabilities, and other best practices
• Oversaw the on-boarding and integration process for new third-party tracked clients by creating and implementing custom tracking parameters to ensure all app data is successfully passed both internally and externally.