Nick Li Email & Phone Number

New York, New York, United States

New York, New York, United States

Greater Boston Area

• Ad Operations lead on the largest Havas account in the Boston Office as well as 6 other clients• Oversaw and trained other members of the Ad Operations team for all operational standards such as campaign launches, media activation, campaign maintenance, and third-party integration initiatives• Played a pivotal role on numerous Ad Ops projects including standardizing creative and ad naming conventions, streamlining creative direction across each campaign, maintaining databases for… Show more • Ad Operations lead on the largest Havas account in the Boston Office as well as 6 other clients• Oversaw and trained other members of the Ad Operations team for all operational standards such as campaign launches, media activation, campaign maintenance, and third-party integration initiatives• Played a pivotal role on numerous Ad Ops projects including standardizing creative and ad naming conventions, streamlining creative direction across each campaign, maintaining databases for tracking tags, building Data Studio dashboards, establishing reporting cadences, and conducting floodlight measurement• Worked with Boston Ops leadership on developing and presenting onboarding decks to orient all new Boston hires on ad serving technology, tracking and attribution, standardized naming conventions, and operational processes• Created and rolled out efficiencies and new procedures in campaign trafficking structures across Boston clients • Multi-touch attribution vendor expert on various accounts, managing implementation for both Neustar and RockerBox • DoubleVerify and Verification authority on managed Boston accounts, working with the Analytics and Planning teams to minimize instances of fraud, navigate brand safety hazards, and maximize viewability benchmarks across all publishers• Managed and trained Ops team in Peru on day-to-day campaign maintenance including generating reporting, activating media, handling e-mail correspondences, and auditing display and video creative specs• Presented and implemented site tagging best practices to help Analytics and client teams achieve their KPIs, which includes generating, creating firing triggers for, testing, and troubleshooting floodlight and event tags Show less

Greater Boston Area

• Managed trafficking and media tracking in Google Campaign Manager for 4 of the brands on the largest Havas Boston account• Collaborated closely with media planning, analytics, and digital investments teams to ensure campaigns were structured in a way that data was collected accurately, efficiently, and effectively• Established processes and best practices for implementation of fourth-party tech vendors such as Nielsen, Visual IQ, and DoubleVerify• Generated and pulled performance… Show more • Managed trafficking and media tracking in Google Campaign Manager for 4 of the brands on the largest Havas Boston account• Collaborated closely with media planning, analytics, and digital investments teams to ensure campaigns were structured in a way that data was collected accurately, efficiently, and effectively• Established processes and best practices for implementation of fourth-party tech vendors such as Nielsen, Visual IQ, and DoubleVerify• Generated and pulled performance reports to ensure data integrity, minimize discrepancies, and troubleshoot any ad or tag issues with site or ad tech partners• Mentored a team of Ad Operations analysts to ensure trafficking requests and projects were completed in a timely manner• Compiled, organized, and shared a database of trafficking best practices, tutorials, and templates for the Boston Ad Ops teams to reference Show less

Greater Boston Area

• Advised client development team to create media plans for clients and optimize for performance• Explored and integrated product opportunities with new and existing partners to support client development team• Worked with client support and engineering to establish and maintain rules for tracking and integration• Managed and trained ad-ops team in Ukraine, ensuring campaign creation and optimizations are properly carried out• Managed processes and responsibilities for campaign… Show more • Advised client development team to create media plans for clients and optimize for performance• Explored and integrated product opportunities with new and existing partners to support client development team• Worked with client support and engineering to establish and maintain rules for tracking and integration• Managed and trained ad-ops team in Ukraine, ensuring campaign creation and optimizations are properly carried out• Managed processes and responsibilities for campaign creation and third-party support for Fiksu’s programmatic demand-side platform Show less

Greater Boston Area

• Strategized, launched, and managed mobile marketing campaigns for clients on platforms such as Facebook and Google Adwords to hit key performance goals including user acquisition, in-app engagement, and branding awareness• Engaged in weekly calls with clients such as AOL to collaborate, evaluate, and propose mobile media plans while cultivating and growing relationships• Analyzed data sets and campaign performance reports to make informed decisions and explore new opportunities for… Show more • Strategized, launched, and managed mobile marketing campaigns for clients on platforms such as Facebook and Google Adwords to hit key performance goals including user acquisition, in-app engagement, and branding awareness• Engaged in weekly calls with clients such as AOL to collaborate, evaluate, and propose mobile media plans while cultivating and growing relationships• Analyzed data sets and campaign performance reports to make informed decisions and explore new opportunities for campaign optimization• Used Excel to create custom insight reports for clients, evaluating various metrics such as audience performance, creative analyses, and return on investment across various ad networks• Retained all Account Operations responsibilities in addition to training new Account Operations Specialist employees in Ukraine. Show less

Greater Boston Area

• Acted as primary network contact for performance managers when creating mobile advertising campaigns, ensuring they were configured correctly and launched in a timely manner• Utilized knowledge of proprietary and third-party systems to troubleshoot data and tracking discrepancies• Acted as liaison with external networks to maintain record of partner capabilities such as volume estimations, user targeting potential, creative offerings, integration capabilities, and other best… Show more • Acted as primary network contact for performance managers when creating mobile advertising campaigns, ensuring they were configured correctly and launched in a timely manner• Utilized knowledge of proprietary and third-party systems to troubleshoot data and tracking discrepancies• Acted as liaison with external networks to maintain record of partner capabilities such as volume estimations, user targeting potential, creative offerings, integration capabilities, and other best practices• Oversaw the on-boarding and integration process for new third-party tracked clients by creating and implementing custom tracking parameters to ensure all app data is successfully passed both internally and externally Show less