Nick Plum Email & Phone Number

• Led the effort to strengthen and refine the brand identity and voice of an evolving company in the highly competitive telehealth software industry. Owned messaging development, copywriting, and native content.
• Managed editorial calendar including blog articles, webinars, and white papers.
• Built messaging framework matrix for product features centered on customer pain points and measurable outcomes to serve as the foundation for marketing content and sales outreach.
• Wrote online content for company blog, product features, and partnership programs to align with key value propositions and boost organic SEO performance.
• Created and A/B tested inbound and outbound contact sequences incorporating email, social media, and phone scripts.
• Promoted customer success stories to produce case study webinars for current users and new leads.

Malvern, PA

• Directed multichannel communications strategy for Laboratory Diagnostics portfolio. Crafted engaging messaging from customer pain points, technical specifications, and healthcare industry data. Monitored and analyzed.
• Transitioned to a growing company division to establish and guide strategy, establishing core messaging that promoted Siemens clinical experts and emphasized customer and patient outcomes.
• Spearheaded creation and rollout of digital lead generation content for full laboratory diagnostic testportfolio, including landing pages, email marketing content, and online advertising materials.
• Generated more than 250 sales qualified leads for COVID-19 PCR and antibody testing solutions through quick-to-market digital launch campaigns in four months following pandemic outbreak in 2020.
• Led annual planning sessions and quarterly reviews to assess strategic goals, evaluate analytics and KPIs, and propose communications and marketing strategies aligned with business objectives.
• Coached and mentored Junior Marketing Communications Specialist through weekly one-to-one feedback sessions, shared project trackers, and open-door policy to discuss challenges and achievements.

Greater Philadelphia Area

• Analyzed sales performance and crafted sales programs and marketing materials to improve customer engagement with Siemens molecular imaging portfolio. Collaborated with Product Managers on customizing and targeting.
• Crafted marketing content, strategies, and sales enablement tools during replacement of more than 1500 aging devices, customizing sales programs and materials for both internal and external audiences.
• Identified high-value customer reference site candidates and managed negotiations between internal legal counsel, business leaders, and representatives to enhance contract agreements with speakers.
• Conducted comprehensive consultative reviews of proposed reference sites and evaluated direct impact on business opportunities to support growth initiatives and business goals.
• Implemented a new online platform to schedule technical product demonstrations and customer reference site visits and end users in sales and clinical consulting teams.

Greater Philadelphia Area

• Developed and executed digital content, advertising campaigns, and sales collateral to strengthen the brand presence of Siemens' molecular imaging portfolio. Supported sales team with internal training materials and.
• Optimize digital content marketing strategy and web presence, which resulted in 41% increase in traffic, 150% improvement in downloads of collateral, and growth of leads from 0 to 84 in three years.
• Led digital and content marketing strategy for the launches of new PET/CT and SPECT imaging systems.

• Write and edit content for a mayoral campaign website
• Creating content for social media pages and posts
• Building and formatting the campaign website
• Scheduling and developing copy for digital advertising
• Managing email campaigns

Greater Pittsburgh Area

• Edited sales materials to conform to marketing and legal standards
• Advised clients on health plan changes and options under the Affordable Care Act
• Assisted plan members with interpreting insurance claims for medical services
• Researched internal and client inquiries on industry regulations
• Conducted outreach to organizations providing insurance-related consumer services

Greater Pittsburgh Area

• Drafted and managed a social media campaign for the WGFPA Equal Pay Day Rally
• Managed the online presence and research for the newly launched 2nd Skull brand
• Wrote and edited blog posts for Fitting Group on marketing and advertising tactics
• Researched prospective clients and marketing projects for current accounts

Greater Pittsburgh Area

• Planned, designed, and wrote advertisements for print, online, and social media
• Delivered sales presentations to prospective clients with account executives
• Redesigned the media sales kit to promote more services offered by the company
• Assisted the Production Manager in creating print edition layouts
• Organized social media contests to help the Pitt News gain Twitter followers

Greater Pittsburgh Area

• Exceeded monthly sales goals and raised annual territory revenue by 10 percent
• Prospected businesses and established advertising contracts with new clients
• Maintained frequent contact with clients to find opportunities for upselling
• Researched information on local business developments to update sales resources

• Assess customer needs to provide the most appropriate technological devices and services
• Assist customers to find information on product features and availability
• Ensure that inventory is stocked sufficiently and set up in an orderly fashion for the clients’ convenience

• Processed daily business and personal customer transactions
• Provided information on current banking products, services, and federal regulations
• Referred customers to appropriate departments based on financial needs and concerns
• Networked information within the company to prevent fraud and other security breaches

• Oversaw the setup, operation, and breakdown of an eight-hour buffet-style brunch
• Directly supervised five fellow employees in carrying out all necessary tasks to maintain the restaurant
• Addressed concerns and fulfilling special requests and orders for over 200 clients
• Communicated requests and needs between a 20-member staff including management, servers, and cooks