Nicholas Scalera Email & Phone Number

Arlington, Virginia

Direct WETA’s local digital efforts, including the WETA.org web site, blogs, web video, social media and mobile platforms. Provide ongoing management and development of digital staff. • Produced consistent and substantial growth in WETA’s online audiences.• Created and managed video production team that has won three Emmy awards.• Launched several video series illustrating the diverse communities of Washington, D.C. • Developed custom Drupal-based blog platform and launched three new blogs.• Completed full redesign of WETA.org to create a more engaging experience for users.• Managed content migration from old site and SEO enhancements.• Developed “Listen Live” audio player and mobile app for Classical WETA.• Produced Downton Abbey Personality Quiz to promote PBS’ most successful program. The quiz went “viral” through social media and generated over 1.7 million page views.

Washington D.C. Metro Area

Managed content development and migration for major redesign of TravelChannel.com. • Designed content model for transition from a static page-based web site to a dynamic database-driven and modular framework.• Developed search-optimized metadata standards for all site content, including subject keywords and travel destination taxonomy.• Performed site inventory of over 3000 web pages and video clips and completed gap analysis on suitability for new site design.• Organized stakeholders across the enterprise by interpreting IT requirements for non-technical editorial staff.

Washington D.C. Metro Area

Produced interactive content for several network web sites including Discovery Channel, TLC, Science Channel and Military Channel. Supervised creative team of content producers, designers, media editors and developers. • Consistently exceeded site traffic and video stream goals by large margins. • Achieved the highest traffic level of all Discovery web properties and pioneered fan site design for hit TLC programs from 2000 to 2004.• Grew site traffic for Science Channel by over 400% in less than one year.• Managed several redesigns and launches for various network web sites. • Led cross-functional teams through the adoption of new technologies and systems.• Became an integral member of network strategic planning team by providing the perspective of the online audience to television programmers.• Collaborated with television producers, ad sales staff and marketing team to ensure online content promoted the network brand and met advertising revenue goals. • Spearheaded convergence efforts between television and interactive media.

Greater Detroit Area

Produced physical and interactive content for highly successful 7,000-square-foot, 1.2 million dollar exhibition, “Your Place in Time: 20th Century America.” • Supervised creative design and production of all audiovisual elements in the physical exhibit space and the exhibit web site. • Managed budgets, negotiated contracts and set production schedules for outside vendors. • Performed curatorial functions such as acquisition of artifacts, research and writing exhibit text. • Conducted visitor focus group research to ensure exhibit met audience expectations and achieved institutional goals.• Exhibit has remained installed in the Museum due to consistently high visitation rate and the popularity of its interactive features.

Greater Detroit Area

Administered research, selection and digitization of museum resources for use in electronic educational programs. • Managed project to convert 350,000 photographic images and associated metadata from analog to digital format to enhance user access and streamline staff research time, thus sharply reducing costs.• Supervised multimedia developers and HTML programmers in the production of web-based interactive educational products. • Established systems to store and access digital assets and program content. • Developed instructional design and ensured K-12 curriculum relevancy for all materials. • Conducted survey and focus group research to assess the effectiveness of these electronic programs.

Greater Detroit Area

Processed and cataloged the archival records of the institution and provided reference services for internal and external researchers. Supervised volunteers and proposed guidelines for a new institutional records management program and the establishment of policies to ensure long-term access and preservation of electronic records.

Completed project to identify and disseminate primary resources pertaining to the history of African American health care in Southeast Michigan. Produced a web-based guide to archival materials on the topic. Consulted on the design of prototypes for electronic dissemination of this information through the Internet and educational CD-ROM products.

M.I.L.S., Archives/Archival Administration

M.A., History

B.A., History, English