•Pivoted trade strategy to enable more competitive pricing on high value SKUs, enabling 30 bps share gains in latest 52wks.•Built Cold Brew creative assets, trade strategy, and secured new distribution to deliver full year revenue growth +27% above plan.•Led cross-company initiative to accelerate Big Bet innovation launch by 12 mos to capture +$100MM white space opportunity.•Rebuilt club channel strategy to enable long-term sustainable growth and at least +1,500 bps of margin improvement.

•Grew topline revenue by +118% YOY, driven by increases in both velocity and distribution.•Developed cost optimization plan to improve marginal contribution by 1,080 bps.•Built innovation strategy to deliver +657% revenue growth by 2026 by targeting incremental consumption occasions•Created channel strategy to maximize brand and customer incrementality to Nestle Coffee Partners’ portfolio

•Launched Starbucks Premium Instant (SPI) Coffee, the #1 product innovation in the coffee category for 2021•Boosted SPI velocities by +9% contributing to +123% YOY growth by initiating a new multi-million dollar media campaign•Drove +1,505 bp share growth for Starbucks Cold Brew Concentrates - leading team through challenging supply issues

• Increased Fresh Grocery’s edible selection by +41% between August and November, boosting in-stock metrics which led to improved on-site CX. As a result, Fresh Grocery revenue jumped +18% in Q4 v. Q3.• Successfully urged PepsiCo to increase allocations during COVID by providing analyses that highlighted the vendor’s unrealized demand. This enabled PepsiCo to fight for resources internally and fueled 178% YOY increase for their business on Fresh. • Onboarded three new strategic vendors and coordinated the inbounding of new innovations from key suppliers like Frito-Lay, Campbells, and Hershey, which drove +218% YOY growth for salty snacks category. • Shed low-margin selection and added accretive items which boosted profitability of salty snacks category by 83 bps.

• Grew topline revenue by +221% over two years -- 65% of revenue growth achieved through launch of highly incremental, margin accretive products.• Developed distribution strategy and selling materials targeting white space customers, which has boosted distribution in MASS Channel by +22 pts, Convenience Channel by +20 pts, and Grocery Channel by +16 pts.• Leading project to repatriate co-manufactured production to save transportation and labor costs and improve overhead absorption which will result in a permanent +7% boost to marginal profit on the impacted items.• Created new Cattlewoman campaign starring Carmen Electra, leveraging the new character to achieve double the consumer impressions in 2019 v. 2018, the distribution gains detailed above, and record-setting point of sale placements at retail.

• Launched new margin-accretive product platforms and discontinued unproductive SKUs to grow Oberto Brand Gross Profit by +16% in 2017 and +19% in 2018.• Led cross-functional team to develop and launch four new product platforms (consisting of 21 new product SKUs), which generated a +15% increase in Brand Revenue in the first year after launch.• Partnered with retail customers, including 7-Eleven and Circle K, to pitch and execute retail programs that drove +17 point ACV boost over two years in the Convenience Channel (#1 Meat Snacks Channel). • Developed creative content and executed media campaigns, leveraging a cast of celebrities, including Rob Gronkowski and Richard Sherman, to deliver more than 100MM impressions, increasing brand awareness by 10%.• Created and presented Strategic Brand Plans for Oberto to the Board of Directors to successfully secure approval and funding; presented to the broader organization at the annual Sales Meeting to mobilize the team to execute.• Planned and executed a 2017 Social Media Strategy aimed at connecting with Active Lifestyle Consumers which surpassed targets, increasing our social media audience by +23%, engagements by +133%, and impressions by +118%.

• Produced and presented strategic recommendations for new product opportunities to leadership, which led to the prioritization and resourcing of innovation pipeline projects.• Managed 26-person cross-functional team through Stage-Gate process to launch three new tortilla chip SKUs. Achieved product readiness within six months of project initiation.• Designed and validated new product concept for baking mix business that exceeded volume and profitability hurdles by +47%.• Built volume forecast model for new Buck Wild Brand which enabled on-time retailer delivery and effective inventory management of the brand’s 10 SKUs.

Promoted to manage brand marketing, promotion, and advertising strategies to drive awareness and grow market share.• Developed and delivered impactful plans/programs to meet and exceed sales volume, brand health, and margin objectives.• Co-managed a budget that exceeded $35 million in 2013, spread across three brands targeting two unique consumer segments.• Oversaw the launch of Bud Light Lime Straw-Ber-Rita, the #1 new brand introduction in the industry in 2013 ($350M revenue), and helped launch and manage Bud Light Lime Mang-O-Rita and Bud Light Lime Raz-Ber-Rita, the #1 and #2 new brands in 2014. • Developed insights with the Innovation team, created brand look and feel, developed artwork, devised strategy on how to present brands at retail, and provided the Sales Dept. with necessary assets to gain distribution and merchandise the brands.• Helped grow Bud Light Lime Lime-A-Rita by 17+% in its first post-launch year, despite cannibalization by Straw-Ber-Rita. • Managed P-O-S creative development and fulfillment processes to translate brand message at retail for Bud Light Lime extensions, which helped grow the Rita family’s retail displays by ~500%.• Served as brand team budget and analytics expert utilizing IRI, internal sales metrics, and brand health metrics to grow brands.• Managed a $4 million sampling and glassware program for the Bud Light Lime Lime-A-Rita family, producing and distributing more than 1.5 million branded mason jars to 26,000 accounts nationwide, and sampling more than 100,000 target consumers.• Developed the highly-successful “Rita Cabana” experiential concept for deployment at 100+ stadiums and venues nationwide to create awareness and generate sales for the Bud Light Lime Lime-A-Rita family with integration into all creative touch points.

Promoted to develop and manage major programs and promotions for Bud Light, Bud Light Lime, and Bud Light Platinum.• Developed and executed an experiential marketing program for Bud Light Lime which consisted of pool parties in major MCA’s and generated nearly 22 million consumer impressions; directed creative agency to develop the right look & feel for the event.• Assisted in the planning and execution of Bud Light Platinum’s sponsorship of “Sensation”, the global Electronic Dance Music festival featuring the world’s best DJ’s, held over two nights in October 2012 at the Barclays Center in Brooklyn, New York. • Helped develop and activate the Bud Light March Hoops program during the number one on-premise sales month that included a nationwide on-premise retail game, an augmented reality consumer experience that integrated a digital version of the game, and a consumer pay-off that was featured on NBC’s Jimmy Fallon Show.• Managed the Marketing Excellence Program which evaluated Bud Light’s brand strategy, and achieved 100% of possible points.

Secured internship while pursuing MBA to focus on strategic initiatives in the high-end segment.• Developed business case for the eventual route-to-market strategy for new brands Bass Stout, Stella Cidre, and Beck’s Sapphire.• Helped segment the high end/craft beer category, providing a new perspective on consumer tastes and pricing thresholds.• Researched and provided recommendation on whether to introduce a new brand to fill a need in the portfolio of brands.

A summer internship to support brand marketing initiatives for brands including Busch, Busch Light, and Natural Light.• Directed creative agency to develop a campaign to reclaim selling proposition/price strategy from competitor.• Collaborated with Innovation, Pricing, and Legal departments to develop a new brand for an emerging consumer segment.• Utilized IRI and internal sales data to create a competitive analysis brand book with pricing, distribution, packaging, and channel comparisons for the seven major brands in the value portfolio; developed the 21+ College Segment Playbook for wholesalers.

Relocated to serve as the Senator’s representative to local government officials, businesses, and organizations.• Coordinated outreach effort to 25 counties and more than 50 cities and municipalities in Central Texas, meeting with county judges, mayors, city managers and city councilmen; discussed local issues with local constituency and reported back to Senator.• Represented the Senator and delivered remarks alongside U.S. Congressmen Chet Edwards, Lloyd Doggett, and John Carter at the 2009 Veterans Day celebrations at the Waco VA Mental Health Center and the Olin E. Teague Veterans’ Center.• Served as Senator’s representative to prominent local businesses and organizations including IBM, the University of Texas System, the Seton Family of Hospitals, and the Texas Workforce Commission, as well as to grassroots organizations in Central Texas including Americans for Prosperity, Amnesty International, and Greenpeace.• Led, managed, and assigned daily tasks to a team of interns, enhancing their intern experience with diverse projects.

Recruited to manage media and interview requests, update the Senator on issues, and write press releases, op. eds., scripts, etc.• Arranged the Senator’s national media appearances on television shows including MSNBC’s “Morning Joe”, Fox News Channel’s “Studio B with Shepard Smith”, and CNBC’s “Kudlow and Company”; helped develop talking points and messaging.• Interacted with journalists and columnists at national newspapers, including the New York Times, Wall Street Journal, Washington Post, and Dallas Morning News to aggressively push Senator Hutchinson’s message on key issues.• Collaborated with press office to produce 116 weekly columns, 563 press releases, and 285 media advisories.• Organized media roundtable discussions for Senators and prominent conservative columnists to discuss issues.

Executed press events, including the second official visit of Queen Elizabeth II to America in 55 years, performed media analysis and research for the Communications Director of Rapid Response, and edited documents including the Morning Updates.ns.