Nicks Ericsson Email & Phone Number

Portland, Oregon, US

Developing disruptive and responsible brand, marketing and sustainability strategies that deliver positive impact across profit, planet and people.

Santa Barbara, California, US

Strategic brand and marketing advisor for White Buffalo Land Trust, supporting their mission to restore our ecosystem through regenerative agriculture. A global Savory hub for regenerative land stewardship, ecological monitoring & research, education, training, and enterprise development.

Leading global brand purpose, sustainability and diversity, equity and inclusion strategy, ensuring cross functional adoption and execution across all consumer touch points.

- Led global brand, product marketing and CSR strategy across all categories with a budget of +$60M delivering highest ever brand heat with target consumers (+67%) and record level revenue of $2.0B (+16%). - Achievements include making the classic boot and the iconic slippers relevant again globally, establishing successful market leadership in outdoor.

• Led the rebranding and establishment of a new brand direction for UGG, elevatingthe brand expression and implementing a digital first strategy, resulting in 20%increase of consideration with target consumers and record.
• Established marketing as a key participant and driver in business strategy through a newgo to market process, resulting in improved global brand alignment and strategic focus.
• Restructured the global marketing team and redesigned the marketing approach for amore efficient use of marketing dollars across creative, PR, media and trade.

Stockholm, Sverige, SE

• Managing the global marketing strategy, budget and execution focused on US, Europe and China with the opening of 60 retail stores in 2012 and 2013.
• Overseeing all strategic and creative marketing and branding activities with a global team of staff and agencies.

Stockholm, Sverige, SE

- Managing and directing the US fashion sales and marketing strategy, including, retail, e-commerce and wholesale.- Successfully relaunched J.Lindeberg in the US market through marketing and sales plan that included New YorkFashion Week relaunch event, partnership with Saks Fifth Avenue, retail events, pr and celebrity strategy and strategic alliances.

PPLB: WILLIAM RAST, J.LINDEBERG, PEOPLE’S LIBERATION (Los Angeles)- Overseeing and directing all creative, marketing and PR for the brands William Rast, J.Lindeberg and People’s Liberation. - Successfully re-positioning William Rast to a premium contemporary brand and launching a full collection strategy globally. - Designed and implemented global.

DESIGN/BRANDING CONSULTANCY OWNED BY JOHAN LINDEBERG (New York)- Managed independent design consultancy, successfully securing new clients and managing the execution of brand development strategies as well as product design, clients included Seven For All Mankind, William Rast and J.Lindeberg. - Conceptual brand development as well as managing of.

Stockholm, Sverige, SE

- Development, planning and execution of the global Marketing and PR Strategy and direction of the global team of PR departments and external press agents, serving as the Creative Directors Johan and Marcella Lindeberg’s right hand - Shared leadership in European launch, through B2B and B2C marketing, increasing revenues from $10M to $30M in 4 years.

Bachelor, Brand Management, Marketing, It

Bachelor Of Business Administration (B.B.A.), Marketing