Nicks Ericsson Email & Phone Number

Portland, Oregon, Us

Developing disruptive and responsible brand, marketing and sustainability strategies that deliver positive impact across profit, planet and people.

Santa Barbara, California, Us

Strategic brand and marketing advisor for White Buffalo Land Trust, supporting their mission to restore our ecosystem through regenerative agriculture. A global Savory hub for regenerative land stewardship, ecological monitoring & research, education, training, and enterprise development.

Leading global brand purpose, sustainability and diversity, equity and inclusion strategy, ensuring cross functional adoption and execution across all consumer touch points.

- Led global brand, product marketing and CSR strategy across all categories with a budget of +$60M delivering highest ever brand heat with target consumers (+67%) and record level revenue of $2.0B (+16%). - Achievements include making the classic boot and the iconic slippers relevant again globally, establishing successful market leadership in outdoor slippers through FLUFF while successfully launching the UGG Ready to Wear collection.- Established Product marketing function and role, redesigned the GTM process and implemented a consumer insights and data driven marketing approach.

- Led the rebranding and establishment of a new brand direction for UGG, elevatingthe brand expression and implementing a digital first strategy, resulting in 20%increase of consideration with target consumers and record level turnover in 2018.• Established marketing as a key participant and driver in business strategy through a newgo to market process, resulting in improved global brand alignment and strategic focus.• Restructured the global marketing team and redesigned the marketing approach for amore efficient use of marketing dollars across creative, PR, media and trade.

Stockholm, Sverige, Se

- Managing the global marketing strategy, budget and execution focused on US, Europe and China with the opening of 60 retail stores in 2012 and 2013.• Overseeing all strategic and creative marketing and branding activities with a global team of staff and agencies.

Stockholm, Sverige, Se

- Managing and directing the US fashion sales and marketing strategy, including, retail, e-commerce and wholesale.- Successfully relaunched J.Lindeberg in the US market through marketing and sales plan that included New YorkFashion Week relaunch event, partnership with Saks Fifth Avenue, retail events, pr and celebrity strategy and strategic alliances.

PPLB: WILLIAM RAST, J.LINDEBERG, PEOPLE’S LIBERATION (Los Angeles)- Overseeing and directing all creative, marketing and PR for the brands William Rast, J.Lindeberg and People’s Liberation. - Successfully re-positioning William Rast to a premium contemporary brand and launching a full collection strategy globally. - Designed and implemented global marketing strategy, i.e. film campaign with co-founder Justin Timberlake, fashion shows in New York and London, European launch plans, events, tradeshows and product development. - Managing and creatively directing US retail store design, roll out and marketing launch. - Responsible for e-commerce strategy and creative expression online for all brands, - Developing and negotiating license, sponsorship and brand extension opportunities. - Re-positioning People’s Liberation for Charlotte Russe, a large US retailer by focusing on a strong conceptual marketing platform and product mix based on unique graphics and fashion forward, low priced and fast moving product. - Conceptualized and managed designer collaboration William Rast for Target, from design, distribution and communication, including creatively directing and planning major nationwide TV, print and online ad campaign.

DESIGN/BRANDING CONSULTANCY OWNED BY JOHAN LINDEBERG (New York)- Managed independent design consultancy, successfully securing new clients and managing the execution of brand development strategies as well as product design, clients included Seven For All Mankind, William Rast and J.Lindeberg. - Conceptual brand development as well as managing of advertising campaigns for clients and other marketing events and promotions as well as overseeing all fashion clothing production and sourcing.

Stockholm, Sverige, Se

- Development, planning and execution of the global Marketing and PR Strategy and direction of the global team of PR departments and external press agents, serving as the Creative Directors Johan and Marcella Lindeberg’s right hand - Shared leadership in European launch, through B2B and B2C marketing, increasing revenues from $10M to $30M in 4 years - Management of Marketing Budget, Advertising, Media planning and buying for Europe and North America- Created, planned, and produced 6 successful Milan fashion shows that strongly established J.Lindeberg as a competitive brand and served as organizer of all global brand-promotional events including trade shows, sports events and parties - Developed successful marketing campaigns with celebrated personalities from movie, music, and sports industries - Oversaw sponsorship strategy including agent negotiations and daily liaison with athletes- Designed and implemented global marketing strategy for the US market using advertising, PR, sponsorship and promotion strategies to successfully reposition the brand contributing to a 100% growth from 2006 to 2007 - Acted as the main representative for media and press in the US market and forged strong relationships with key US editors and publishers- Established, maintained, and retained relationships with key industry stylists that globally promoted all collections through high-exposure celebrity appearances as well as editorial inclusion - Aligned and directed US marketing strategies for the renovation and re-launch of J.Lindeberg US retail stores

Bachelor, Brand Management, Marketing, It

Bachelor Of Business Administration (B.B.A.), Marketing